It’s always nice to talk to someone in the business who is doing it RIGHT. Tommy Mello, “The Home Service Expert,” knows how to take care of his team members, customers, and himself. His business, A1 Garage Door Service, began in 2007 and grew to be a $30 million-plus home service business with over 200 employees in nine states in just seven years. He hosts The Home Service Expert podcast and has written a book, The Home Service Millionaire: What Successful Home Service Entrepreneurs Do To Make More Money AND Work Less. 

Tommy has built a thriving Facebook group, the Home Service Expert Community, which is “a community of resilient business owners who are hungry to learn and grow.” We can learn a lot from Tommy– because whatever you are going through, he has been there. He knows what he’s doing, and he has practical principles that can set you on the path to success. Join us!

What you’ll hear in this episode:

• How Tommy has learned to hire out the tasks he knows he isn’t good at and live a life he enjoys
• Why Tommy focuses on living big today and surrounding himself with successful people
• How Tommy has learned to live with perseverance and tenacity
• Why it pays off to build a business that is a sellable asset
• Why you have to start with your WHY
• Why it’s important to know your numbers and operate with accountability
• How Tommy has been committed to working ON his business–not IN his business
• The importance of the three letters A-S-K
• How Tommy trains employees to master eye contact, body posture, and building relationships with clients
• What it takes to be a good salesman
• What’s most important in recruiting A-players
• The most important KPIs (key performance indicators) to track
• Why Tommy makes the investment to have coaches to help him

Resources:

Connect with Tommy:

Website (and podcast)

Home Service Millionaire book

Facebook

Twitter

LinkedIn

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Every roofing contractor wants MORE leads, MORE activity, and MORE sales. The big question is, “How do I make those things happen?” Today’s show is about using AI technology as part of a cohesive strategy to get there. If you aren’t taking advantage of what AI can do for your roofing business, you are already behind the times. Get with the program! Don’t be afraid to branch out and learn something new! Join us to learn more!

I’m joined by Aaron Hockel, a partner and the VP of Digital Marketing at AltaVista Strategic Partners. He is a marketing expert who specializes in working with both commercial and residential roofing contractors, acting as their marketing coordinator to do the behind-the-scenes work to get more qualified leads and sales for his clients. 

What you’ll hear in this episode:

• How AI is transforming roofing businesses to save time and manpower and get more qualified leads

• From Dave: An example of using ChatGPT to generate an outline of marketing tips

• How Aaron is using ChatGPT to keep up with technology advances

• Why you might be wasting money with your current marketing plan

• What AltaVista does in their behind-the-scenes work with clients to improve SEO and revamp marketing strategies

• Why any tool, like ChatGPT, must be used with guidance as part of a well-defined marketing plan with a cohesive strategy

• Why you have to use caution with any AI tool

• Why most contractors are NOT investing enough dollars in marketing and not spending in the right places

Resources:

Connect with Aaron and AltaVista: Website, LinkedIn, Email, or call 443-960-4004

Books mentioned: They Ask You Answer by Marcus Sheridan

Past episodes featuring Aaron Hockel: Ep. 34 and Ep. 163

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Are you taking advantage of technology for today’s best time-saving hacks? A virtual assistant can make ALL the difference in your roofing business! Today’s conversation is about finding a VA and determining what tasks they should do to improve your profitability and refine the touchpoints you have with every customer. Blending cutting-edge technologies and automation with the human element is the BEST way to grow your roofing business intelligently.

My co-host, John DeLaurier, and I are joined by Chris Diroll of Tresnak Roofing in the Detroit area. Chris has taken his manufacturing background into the family roofing business, and he is finding great success with the crew of virtual assistants that work with him in various ways. He shares what he has learned and implemented to tweak and refine his sales process.

What you’ll hear in this episode:

• How Chris implemented the move from pen/paper to using more automation in problem-solving from day to day

• How COVID made innovation a necessity for Chris’ roofing business

• How John uses reverse engineering to identify the WHY of what he does, what he wants his life to look like, and how the numbers fit into that purpose

• Why it’s important to streamline your work hours with timesaving techniques and spend your time on $1000/hour activities instead of $25/hour stuff

• Why Chris began using VAs to streamline his sales process with scorecard reports, lead follow-up, and prequalification—and much more

• How VAs can function as inside salespeople who have a thorough working knowledge of your business

• How John’s VA, Kathleen, helps streamline the prequalification process so DeLaurier Roofing is only dealing with target customers–and making a great first impression

• How Chris’ team of VAs functions to divide tasks and subtasks to make his life easier, increase touchpoints with customers, and have a backup in place for every contingency

• How Chris trains his team on SOPs and uses new technologies in every step of the sales process

• Why Chris uses his website as his primary sales tool

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Is the newest technology necessary for success in the roofing business? Is there a place for AI in our industry? Maybe it’s time for you to uplevel your sales process and marketing efforts with new, exciting technology, and that’s our focus for this episode. Our guest is a self-proclaimed computer and technology nerd who just happened to find his happy place in a profession he never imagined for himself, the roofing business. Join us for helpful insights and information from today’s guest!

Stephen Knuth is a highly skilled roofing sales professional currently serving as Director of Sales at Quality Discount Roofing in Jacksonville, Florida. Stephen’s company came to our attention when they won the prestigious 2023 Innovator of the Year Pinnacle Award at the Owens Corning Platinum Conference. With a background in the tech business, Stephen brings proven systems and processes and meticulous attention to detail to every project he undertakes, ensuring exceptional quality and customer satisfaction. In this episode, Stephen shares how Quality Discount Roofing is handling changes and updates to the ever-changing automation processes that are the key to their success and profitability. 

Before we jump into our interview with Stephen, I want to share a clip from our mastermind group this week in which John DeLaurier shares more about his sales process.  In our mastermind group, we currently have eight contractors who meet once each month, and we have a great time as we learn from each other. Maybe our mastermind is the right fit for you! Visit our Contact page at theroofershow.com to learn more!

What you’ll hear in this episode:

• How Stephen learned the ropes of roofing sales the hard way

• How Quality Discount Roofing has implemented more technology available through their CRM system, AccuLynx

• Why even the latest and greatest technology is worthless unless you utilize it

• How the roofing business is learning to implement AI tools like ChatGPT

• Why Google SEO is HUGE for any roofing contractor–but it has to be used in the right way

• Stephen’s take on marketing with a targeted net, spending marketing dollars aimed at the ideal customer, and using a specific and consistent sales process

Why the customer experience is everything in the roofing business (Every touch by your staff should have the end goal of a 5-star review from a great customer experience!)

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Sell Me This Pen

If you saw the movie The Wolf of Wall Street you’ll remember the final scene where Leo, just out of jail and banned from selling stocks, is teaching a group of eager salesmen looking for the “silver bullet” of selling.

Leo asks a nervous victim in the front row that classic sales manager question, “Sell Me This Pen”. The movie ends before we get the answer.

Today, I show you the right way to answer this question and how it applies to home services sales.

The 4 Takeaways:

1. Establish the need and problem by asking questions. Then LISTEN.

1. Provide a solution and get his agreement.

1. Ask if there is an opportunity to expand and up sell the sale.

1. Only after getting his agreement and trust along the way do we ask for the order and close the deal.

The question is asked to make you feel uncomfortable. Turn it around and take control of the sale process.

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

The recession is coming! The recession is coming! That’s what you hear on the news every night. Manufacturing is down, property values down, and retail stores filing bankruptcy.

But construction is booming, we can’t find people to do the work because unemployment is low, and the stock market is at record highs.

Recession? What recession? What’s going on?

It’s been over 10 years since the last recession and most of our listeners weren’t even in business then. All they know is business is great and it’s going to last forever!

But the party is coming to an end. It’s just that nobody knows when.

What have you done to prepare your business to not only survive but position yourself to thrive during a downturn in the economy?

Today I’m going to give you 10 simple tips to recession-proof your business and also take advantage of the opportunities when the economy comes back.

• Tip No. 1: Be prepared by having a plan. Download my FREE 1-page business plan to simplify your process. This plan asks you the important questions, the ones that really get you to think about what your business is, where you’re making your money, what your ideal customer looks like, where’s your business going to come from, etc.
• This will also help you figure out where you want to go with it. If you’re looking at retiring in 5 years, that takes some serious planning. If you’re a young person starting out, you want to build a business that’s sellable, and that can support you in the lifestyle to which you've become accustomed.
• Tip No. 2: You need to know where you’re making your money (residential, commercial, etc) because when things slow down, you’re going to want to focus on that niche and bag the rest of it. You want to see what it looks like to have a 20% drop in business.
• What tends to happen during recessions is a building owner isn’t going to want to spend big money to put a new roof on, so they’re going to look at repairs (maintenance, coatings, resurfacing). This is where a huge opportunity exists. It is a low cost, low risk, high margins business. If you have a service department, now is the time to get the process down, and consider expanding. Service is a great profit center both inside and outside of a recession. If you do not have a service department, it might be time to consider one.
• Check out the Show Notes for a link to my past podcast with Greg Hayne on How To Start An Extremely Profitable Service Department!
• Tip No. 3: Cash! Have a lot of cash on hand to get you through a lean period to cover your overhead. Having a good amount of working capital solves a lot of problems. It will also be useful in case of opportunities present themselves.
• Collect your money on accounts receivables. If you aren’t in the practice of doing this regularly, you need to start getting a good process put in place. This is how you make your profits, and where your cash is going to come from. When things slow down, people are slow to pay, so you need a way to stay on top of this.
• Check out the Show Notes for a link to my past podcast with Thea Dudley on 5 Reasons You May Have Cash Flow Problems!
• Check out the Show Notes for a link to my past podcast with Alex Barthet on How To Get Paid!
• Tip No. 4: Cut the fat! What expenses do you currently have that you can cut back on? Do it now so it isn’t so painful later.
• Tip No. 5: Have your sales process down. When things slow down, there will be fewer opportunities, so you need to have a properly trained sales force that can go out there and sell for a higher price so that you can get your margins.
• Tip No. 6: Know your numbers. The number one reason contractors go out of business is because they don’t charge enough money for their services. This is because they don’t understand the costs of doing business. When the market turns, you’ll have to be more competitive, and you can only do that if you understand your costs. You need a good reporting system.s,
• Tip No. 7: Have a good CRM set up to track your team, leads, jobs, and scheduling.
• Quick Tip: A good way to rustle up some business that you may not have thought of is dead leads! A simple way to bring those leads back to life is to send an email with the subject line, “Are you still looking to re-roof your home in (City)?” In the body of the email, just state “Let me know.” Include your contact information, your signature, and that’s it! Send to all your dead leads!
• Tip No. 8: Make sure your website is fully optimized to attract visitors and to convert them, building trust as you go, into an actual lead. Then convert the leads into sales.
• Tip No. 9: Tips for your website:
• Establish yourself as an expert.
• It has to be fast and look great on a mobile device.
• Have the button on your website that they can click to call you.
• Don’t use stock photos. Show photos of your guys and your equipment.
• Have a good “About” page. Include your photo and a short welcome video.
• Tip No. 10: Make sure that you’re getting reviews. Make it an easy system by asking for a review upon completion of a project and making it a part of your sales process.
• Bonus Tips: 11) Get with your bank and set up a credit line. 12) Be sure you’re taking your discounts with vendors. 13) Don’t cut your marketing; increase it. You want repeat business and referral business. 14) Put out a newsletter to keep your name out in front of everyone.

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Roofing contractors all over North America are seeing a slowdown in the economy. Those who can’t adapt creatively will be left by the wayside, and you cannot be successful without a winning sales process.

We began discussing this topic in Episode 323, and we continue with Part 2 as John DeLaurier gives us a closer look at his sales process at DeLaurier Roofing. Don’t get left behind! Join us to learn more!

What you’ll hear in this episode:

• How John’s sales process begins with the initial customer inquiry, the “first touch”

• Why your communication MUST be superior over all competitors in your area (Automation makes ALL the difference!)

• How John’s winning sales process combines old-school sales techniques and new, cutting-edge technology tools

• How John’s virtual assistant, Kathleen, fits into his winning sales process

• How John is implementing a combination of inside/outside sales reps to increase the chances of making sales

• Why John is committed to having the best follow-up process in the roofing industry with ProLine (Use “Dave 50” for 50% off your first month’s service!)

• Why it is essential to cultivate and develop relationships with every single homeowner

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

A winning sales process is a MUST to have a profitable roofing business. Many contractors are seeing a drop in profit as the US economy slows down. Whether your sales are trending upward or going in the other direction, there are always tweaks that can take you to the next level. Join us to learn about a winning sales process!

My co-host, John DeLaurier, recently attended the Roofing Insights Retreat with his family on Lake Superior in the snowy north. He shares his takeaways from the retreat, along with shared concerns from other roofing contractors about trends in the economy. While some roofing contractors are crushing it right now, many saw a dip in 2022 profit margins, close rates, and total revenue. Another common challenge for contractors is finding a balance between using new technology and maintaining in-person contact with the customer.  

What you’ll hear in this episode:

• John’s perspective on margins, price ceilings, and customer experience

• Why the gross profit margin is the main KPI for every job–and how to figure it

• Possible issues that lead to profit margin problems

• Questions to ask about your sales process:

• • Am I selling correctly?

  • Am I priced too high?

  
  

• How John is driving people to his website

• Why a good pre-qualification process and a system to answer every call are vital

• Why John has hired a virtual assistant, Kathleen—and loves how she helps his business

• What happens next in a winning sales process? Join us for next week’s episode to find out!

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

To run a profitable roofing business, you have to understand the basics of accounting and the basics of setting up your financial system.

In this episode, I discuss with my go-to accounting expert, Diane Gilson, the easiest way to do just that!

Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool.

Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing companies.

What you’ll hear in this episode:

• Re-organize the Chart of Accounts so that it provides more meaningful and useful information
• Construction businesses fail when owners don’t charge enough money because they don’t understand their costs
• The Chart of Accounts is your accounting system foundation
• Understanding direct costs
• Above and below the line and why it’s important to get this right
• Consistency is necessary to do comparisons of estimates vs. actuals
• How to keep your Chart of Accounts simple
• Having a consistent cash flow allows you to take a regular salary
• Net profit is NOT part of your salary, it is money that you’ll be reinvesting into the business
• Diane has created a Building Your Chart of Accounts Class!
• Why you shouldn’t ignore your balance sheet

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Diane’s Resources:

Diane’s Website: Build Your Numbers

Building Your Chart of Accounts Class

Remodeling Your QuickBooks Chart of Accounts

Time Tracking and (Job-Costing) Payroll Class

Enjoy These Other Podcast Episodes Featuring Diane Gilson:

77: The Cost of Chaos: What’s It Costing Your Company with Diane Gilson

112: How To Calculate Your True Labor Burden And Why It Matters With Diane Gilson

105: Increase Your Profit With Effective Job Costing Reports With Diane Gilson

Are you using the “spray and pray” method of spending your marketing dollars? There is a better way! Throwing your marketing money around without a strategic plan will NOT yield the results you want. Join me and my co-host, John DeLaurier, to learn more in today’s show!

We are joined by Joe Hughes and Amanda Veinott-Praml, Business Development Leader from Contractor Dynamics, a marketing training company that equips growth-minded construction companies with the tools to transform and grow. Joe is a proven master at marketing, and he has the expertise and knowledge to help grow your local business. He helps contractors use their marketing dollars in planned and skillful ways to bring big returns on the investment. Joe teaches contractors how to “Be Five Mile Famous” in building their brand. He previously joined us for Episode 259, How to Get More Qualified Leads for Your Roofing Business. Visit our Website to check out Episode 259.

What you’ll hear in this episode:

• Key takeaways from John DeLaurier about the recent Roofing Process Conference 

• What’s going on right now at Contractor Dynamics in the world of marketing training

• Why it’s essential to generate leads through your brand

• Highlights of Amanda’s winding story from corporate dropout to her work as the Business Development Leader at Contractor Dynamics

• Why it takes an investment of money AND time to get started with successful marketing

• Why consistency in showing up and “showing off” on social media pays off in building your brand

• Why every strategy in your business marketing has to spring from your bigger WHY

• Amanda’s advice about making the most of Facebook pages

• John’s take on using your influence to selflessly help people instead of looking to sell more–and why this approach leads to more referrals

• Joe’s advice about leaving meaningful social media comments/posts EVERY DAY

• Do you have a plan to consistently reach your sales goals this year?

Resources:

Connect with Joe, Amanda, and Contractor Dynamics: Website

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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