Why do so many roofing businesses fail? Why do many family roofing businesses fizzle out before the second and third generations? Today’s guest has the perspective and experience to give us the answers. Join us to learn more!

We are joined by Chris Diroll of Tresnak Roofing, located in the Detroit area. Chris took his corporate background in manufacturing into the family roofing business, and now he is finding success in helping other contractors make their businesses more profitable. Chris joined us previously for Episode 328 about the value of a virtual assistant to a roofing business. Before our conversation with Chris, John DeLaurier gives updates about the new ProLine CRM, just launched on August 1. Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! 

What you’ll hear in this episode:

• How Chris has found his place as a consultant, helping other contractors find solutions and clean up their processes

• Why contracting businesses are much different than they were a few years ago

• Why having an Exit Plan is crucial for your family and the legacy of your business

• Why the majority of family businesses don’t make it to the 2nd or 3rd generation

• How automated systems and processes make every roofing business more profitable and give a better customer experience

• How to move the needle on your roofing business

• Why your pre-qualification process should be an interview for every homeowner

• Two important factors in your business: revenue per capita and gross profit per day

• Why “busy” does NOT equal profit

• Why contractor mastermind groups are super valuable, along with consultants/coaches, and podcasts like this one

Resources:

Connect with Chris Diroll and Tresnak Roofing: Facebook

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, just launched on August 1, 2023!

We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.

 ***Today’s ONE THING:  2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that deliver the most value and profitability, and stick with serving your region with excellence. We can help you identify the WHAT, WHO, WHERE, and WHY of your business. Visit The Roofer Coach on Instagram to learn more!

What you’ll hear in this episode:

• Highlights of Jim’s journey to what he does with Roofer Marketers–and why he works exclusively with roofers today
• Referrals should be the foundation of your growing business as a starting point
• How to “fill the gap” with your marketing dollars (which should be about 5% of your gross revenue)
• Know your numbers, including your CAC (Customer Acquisition Cost)
• We should say NO more often–Prequalification makes the difference!
• Why you need to rethink your website language, blog posts, and the message you are sending out (Focus on Market, Message, and Media.)
• Why Jim recommends using Google Local Services Ads for lead sources
• “Plant” the SEO seed from the beginning and “stack” the layers of marketing
• How to set the expectation for your marketing channels for short-term, middle-term, and long-term
• John’s take on lead sources like Yelp: “Have a plan and do research for your market.”
• Jim’s advice about working on your marketing fundamentals
• What to consider in speaking to a different demographic if you pursue commercial customers
• Jim’s tips on making friends and meeting your customers
• John’s takeaway tip: “Try to learn from the mistakes of others–and execute.”

Resources:

Connect with Jim: Website (Contractors can get a free copy of The Best Known Roofer!), Internet Marketing for Roofing Contractors, The Best Known Roofer, Facebook, Instagram, Roofing Success Podcast, and YouTube

Mentioned by Jim: The Ultimate Sales Machine by Chet Holmes

Connect with John DeLaurier:  www.calldrr.com, Instagram, Facebook, and Email

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

I need reviews for the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with get.ruby.com/roofercoach .

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Know your numbers! The numbers reveal everything about marketing, profitability, and the longevity of your business! Are you marking up your jobs in the best way? Do you understand the information in your P & L statement? Do you know why you should NEVER cut your prices or price yourself according to your competitors? Join us to learn more in today’s show!

Michael Stone has over six decades of experience in our business, having coached thousands of contractors of all kinds to build stronger, more profitable businesses. He teaches hundreds of classes and seminars each year and is the author of Markup & Profit: A Contractor’s Guide, Revisited. Michael knows his stuff! Connect with him at www.markupandprofit.com. 

• Highlights of Michael’s extensive construction background

• Hear the ugly statistics and six main reasons why many construction businesses fail–and what you can do about them

• 8 warning signs that your business is not profitable and you are in BIG trouble

• How to structure owner’s compensation

• Why you should NOT cut your prices

• The difference between markup and margin–and how to figure them

• Michael’s easy formula to set up your P & L to calculate markup successfully

• Why your markup goal should be a sales price to cover job costs and expenses to yield a profit of 8%

• How to figure your margins (gross profit divided by total sales, which should yield 26-40%; most contractors average 16%!!)

• A closer look at the five parts of P & L statements

• The basics of what to require of your bookkeeper or CPA

• How to guard against embezzlement

• Takeaways from Michael: “Educate yourself. Read for one hour each day. Take care of your family. That is the most important part of your business.”

Connect with Michael:

Find out about Michael’s course, Making the Numbers Work in Construction  Markup And Profit or call Michael at 360-335-1100

Markup and Profit by Michael C. Stone

Resources:

Connect with John DeLaurier:  www.calldrr.com, Instagram, Facebook, and Email

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

I need reviews for the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with https://get.ruby.com/theroofercoach.

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

The bottom line is that your roofing business will NOT be successful if you can’t close jobs. Today’s show focuses on how to close more jobs by using more automation. Dave and John are joined by AJ Briley, John’s marketing partner, to discuss ProLine, a software solution that automates communication and much more to increase profitability. Join us to learn more!

The conversation begins with John’s updates on his roofing business in Athens and Savannah, and he discusses the challenges of building a solid team. John reveals some of his early mistakes in building his business and the importance of generating leads and implementing effective follow-up strategies.

What you’ll hear in this episode:

• How John built more value into his business by implementing new strategies

• Why John focused on being efficient, profitable, and giving his customers the best experience in the business–rather than on being the biggest company

• Why a team-oriented approach in building a business helps foster a positive work environment–and retains your best team members

• How The Roofer Coach coaching programs and mastermind for contractors help contractors fine-tune their businesses for efficiency and profitability

• How ProLine was developed by John and AJ to help contractors with close rates at a high-profit margin

• How ProLine grew into a fully-integrated CRM platform to do more for contractors with new features launching on August 1

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, launching August 1, 2023!

Know your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show!

Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contractors and is recognized as a top expert in her field. She is Dave’s go-to financial guru, and she returns to today’s show with more expert advice. Diane knows the numbers of the roofing business inside and out, and she loves to teach others how to handle the month-to-month rollercoaster of gross profit. 

Before our interview with Diane, hear the conversation between Dave and John DeLaurier about a specific job of John’s that went south quickly with a customer who was impossible to please–and how John handled the situation. On the other hand, he shares the success of a big job that is going well and staying well under budget. Dave gives insight into a consulting job of his on a huge, multimillion-dollar commercial roofing project. 

What you’ll hear in this episode:

• How knowing your numbers will keep you on a constant correction process, which is necessary for gross profit
• How Diane came to the work she does today
• What is gross profit? Why does it matter?
• Considerations in a cash-basis business
• How accrual basis accounting works with mismatching and adjustments
• Why the first step in conquering the gross profit rollercoaster is to have an estimate
• How your bookkeeper can get more training and knowledge
• An overview of Diane’s resources and classes

Resources:

Connect with Diane and find lots of resources and information: Website

Get Diane’s FREE ebook, A Tale of 4 Companies.

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Welcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’m joined by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table.

We are joined today by Luke Hansen from CompanyCam. The superior service provided by CompanyCam is the best way to ensure that your customers have the best roofing experience. Luke explains the new features coming soon to CompanyCam that will help get those Google reviews that are vital to your roofing business. Join us now!

 ***Today’s ONE THING: Getting reviews is a HUGE deal! Most contractors don’t do this very well, but getting reviews should be one simple step in your standard sales process. Reviews will help your business grow, and everything begins when you establish good communication with your customers from the very first phone call. 

What you’ll hear in this episode:

• How CompanyCam works to document job site details for you–and make everything easier!
• “What’s in it for me?” as a contractor in using CompanyCam
• Why CompanyCam operates in alignment with its mission: “To build trust through truth and transparency”
• How DeLaurier Roofing uses CompanyCam in their production process
• Why CompanyCam is working to improve and simplify the accessibility of the app
• Why CompanyCam wants to help contractors get each job and be the differentiator for their business
• How Dave’s company used their “Perfect 10” list to ensure a quality job for the homeowner
• How CompanyCam prevents every job from being a problem
• How CompanyCam differentiates between “structured capture” and “unstructured capture”
• What’s coming soon for CompanyCam
• Today’s “Stupid Roofer Story” of bookkeeper embezzlement to the tune of $400,000!

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

In the roofing business, profitability and success come to those who brand the best. Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company–and IF you come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us to learn more!

Dan Antonelli is the president and Creative Director of KickCharge Creative, a home service branding company specifically for small businesses. He began hand-lettering trucks at age 14, and he’s been chasing his passion for brand building and logo design ever since. KickCharge is the premier brand-building agency for small businesses, and they have collectively earned over 200 design awards. Dan is the author of Building a Big Small Business Brand and his latest, Branded Not Blanded. 

What you’ll hear in this episode:

• How Dan got started in the branding business

• Why a “better brand” means less money spent on marketing

• How to assess your “brand promise”

• Why it makes sense in some cases to rename your company

• Why your ideal customer has to like your brand

• Considerations in your brand: name, logo, colors, vehicles, billboards, and mascots

• When is the right time to rebrand?

• Why your company vehicles are the most recognizable aspect of your brand

• How to consider “brand-building exercises” to make your company known

• Why too much IS too much–on truck wraps and billboards

• Specific things to consider in your brand/logo colors, mascots, and trademarks

• An overview of Dan’s book and YouTube channel

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

If you’ve been a roofing contractor for any length of time, you know that the industry is changing, customers are changing, and technology is changing. Everything about roofing is changing, and you’ll be left behind if you don’t look for ways to change, grow, and keep up. Old-school ways just don’t work in today’s market. If you want to outpace the competition and create happy customers who give five-star reviews, today’s show is for you!

My co-host, John DeLaurier, and I are talking with two of the smartest guys we know to explain what a tech stack is and why it’s essential for contractors. Jon Gardner is the National Training Leader at Owens Corning. His work is around developing and implementing resources, tools, and technologies to help contractors scale their businesses. Stephen Knuth is the Director of Sales at Quality Discount Roofing, and he is the Owens Corning Platinum Contractor Innovator of the Year for 2022. Jon joined us previously for Episode 148, and Stephen was featured more recently in Episode 327.

What you’ll hear in this episode:

• How OC University is packed with an extensive library of webinars and videos for online training, in addition to their live trainings each year

• How Stephen Knuth got into roofing and immersed himself in digital learning

• Why John DeLaurier believes strongly that being educated on the products you install makes you a better salesperson

• What Jon Gardner sees in today’s changing roofing market

• How a tech stack works–and what a solid tech stack can do for your roofing business

• Why expectations from homeowners are different than in past years

• How Stephen’s business improved when he implemented a tech stack system with OC’s training and guidance

• Why the key to a solid tech stack is having technologies that work together efficiently

• Why a tech stack with repeatable processes is the foundational element of a good CRM system

• Why John DeLaurier says building a tech stack takes work and consistency to innovate and stand out from the competition

• How Owens Corning’s ProSell program can help contractors with leads, communication, and reviews

• Why Stephen says it’s important to have your entire team buy into the tech stack ecosystem for your business

• What it takes to get great reviews from customers, and why you should “plant the seed” in the very beginning

Resources:

Connect with Stephen Knuth: Email and Website

Connect with Jon Gardner and Owens Corning: Website and OC Learning Center

Previous episodes featuring today’s guests: Hear from Jon in Episode 148, and catch Stephen in Episode 327.

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

Running a roofing business is a journey fueled by blood, sweat, and tears. No matter how much money you have, you want to optimize your marketing dollars to get the most bang for your buck. Today’s show will be helpful for roofers at any and every stage of the business, whether you’re a grizzled veteran in the business or a rookie who is just starting. Let’s talk about how to best spend those marketing dollars!

Tim Brown is the owner/CEO of the Hook Agency, where he teaches people how to optimize their websites, improve their SEO, and drive more Google traffic to their websites. His marketing strategies help contractors focus their marketing on their best customers. Tim has been featured on several episodes of The Roofer Coach, and we are glad he’s here to share more marketing insights with us today.

Before we jump into the conversation with today’s guest, my co-host, John DeLaurier, and I are discussing how our contractor mastermind groups work. The benefits to these groups are numerous, and the camaraderie and collaboration go a long way in helping us solve problems that are common in our industry. If you’d like more information, visit The Roofer Mastermind.

What you’ll hear in this episode:

• Guidelines for spending marketing dollars in fiscally-responsible ways

• Where to focus and where to start to market to your ideal customer

• 5 steps to market your roofing business:

• Build your brand with a clear, memorable, and specific name, logo, message, story, and tagline.

• Pay attention to your Google Business Profile and Google Local Service Ads, making sure that your NAP (name, address, and phone #) listings are consistent. 

• Get more reviews on a regular basis.

• Have a professional website design that speaks to your customer. 

• Start small as you begin your SEO journey, but start with a plan. 




• The difference in a good website and a bad website

• How the Hook Agency does website design, and how they created the website for DeLaurier Roofing

Resources:

Connect with Tim Brown and the Hook Agency: www.hookagency.com  

Whitespark listing service mentioned

Previous Episodes with Tim

Episode 208: Attract More Website Visitors That Turn Into Appointments That Turn Into Sales with Tim Brown

Episode 255: Attract More Website Visitors That Turn Into Appointments That Turn Into Sales with Tim Brown

Episode 267: How To Design A Website To Convert Visitors Into Sales, with Tim Brown

Episode 294: When To Bring Your Marketing In House with Tim Brown

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

We need reviews of the podcast! Please leave a five-star review. It matters!

Vetted Sponsors of the Roofer Show

Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow

Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach

Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io.

Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!

It’s always nice to talk to someone in the business who is doing it RIGHT. Tommy Mello, “The Home Service Expert,” knows how to take care of his team members, customers, and himself. His business, A1 Garage Door Service, began in 2007 and grew to be a $30 million-plus home service business with over 200 employees in nine states in just seven years. He hosts The Home Service Expert podcast and has written a book, The Home Service Millionaire: What Successful Home Service Entrepreneurs Do To Make More Money AND Work Less. 

Tommy has built a thriving Facebook group, the Home Service Expert Community, which is “a community of resilient business owners who are hungry to learn and grow.” We can learn a lot from Tommy– because whatever you are going through, he has been there. He knows what he’s doing, and he has practical principles that can set you on the path to success. Join us!

What you’ll hear in this episode:

• How Tommy has learned to hire out the tasks he knows he isn’t good at and live a life he enjoys
• Why Tommy focuses on living big today and surrounding himself with successful people
• How Tommy has learned to live with perseverance and tenacity
• Why it pays off to build a business that is a sellable asset
• Why you have to start with your WHY
• Why it’s important to know your numbers and operate with accountability
• How Tommy has been committed to working ON his business–not IN his business
• The importance of the three letters A-S-K
• How Tommy trains employees to master eye contact, body posture, and building relationships with clients
• What it takes to be a good salesman
• What’s most important in recruiting A-players
• The most important KPIs (key performance indicators) to track
• Why Tommy makes the investment to have coaches to help him

Resources:

Connect with Tommy:

Website (and podcast)

Home Service Millionaire book

Facebook

Twitter

LinkedIn

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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