Today I’m in the hot seat when I’m interviewed by fellow podcaster Dr. Sabrina Starling on her podcast, Profit by Design. Sabrina is the author of How To Hire the Best for the Construction Industry and helps construction business owners with work/life balance and hiring challenges.

We have a conversation about hiring the best people so you can have the free time to spend with your family and get away from the chaos of the day-to-day running of your business.

What you’ll hear in this episode:

• A shout-out to Dr. Sabrina Starling, featured in The Roofer Show, Episode 83, on her Four Hiring Strategies--and then you’ll hear her interview me for the Profit by Design podcast
• The early years in Dave’s “school of hard knocks”
• The drawbacks of Dave’s father’s business process, being dependent on a handful of people
• What Dave realized he needed and what he did to make changes
• Dave’s One-Page Business Plan
• How the business plan brings clarity
• The changes Dave made that helped the business take off, especially regarding the commercial vs. residential question
• Paying attention to the numbers, and then honing and refining
• The inefficiency of “context shifting”
• Finding the “one thing” that will be successful
• 8 Steps of the Business Plan:  (the most important step is to convince them that they NEED a business plan!)
• • Start with the destination in mind
  • The what, who, where, and why
  • Have a mission statement
  • The SWOT--strengths, weaknesses, opportunities, and threats
  • The operation
  • The process
  • The action
  • The view
  
  

Resources:

www.callruby.com/roofershow   Use the promo code “Roofer 50” for $50 off your first service!

Do you spend your days just putting out fires instead of feeling in control and growing your business?

In today’s interview with business coach Tony Booth, you’ll learn how to take a step back and evaluate the strengths and weaknesses of your company using The Contractor’s Evaluation Wheel.

This simple tool helps you look at the eight key areas you need to master to run a successful contracting business. We discuss the questions you need to answer to stay in control and know exactly where to focus your efforts to maximize profitability.

What you’ll hear in this episode:

• Tony’s Contracting Coachcast podcast—3 years strong!
• What the podcast covers: common sense vs common practice

• The Contractor’s Evaluation Wheel—8 key areas of your business:
  1. The brand and awareness: What does the market think of us and how are we different?
  2. Sales and marketing: Who is our ideal customer and what do we do to reach them?
  3. Estimating: How do we determine if the job is a “go” or a “no-go”?
  4. Project planning: How are we going to be successful?
  5. Project management: How well is my project team communicating?
  6. Accounting: Do we have accurate bookkeeping?
  7. Resources: Do I have adequate staff to get the job done, and do my employees feel like part of the team?
  8. Management and controls: Do I have an overall budget and a clear organizational chart?
  
  
• What’s next for Tony’s podcast, including upcoming courses

Resources:

Michael Stone episode #14

Leslie Shiner #15 www.contractingcoach.com Email Tony: [email protected]

Call Ruby  Use promo code “Roofer 50” for $50 off your first month’s service.

Need Help Answering the Phone? Use Ruby Receptionists! 

Click here and use the code Roofer50 for a special discount! Or Call Ruby at (844) 326-7829

There are so many mistakes to be made in the area of markup and profit, and there are plenty of contractors out there making those mistakes--and those are the ones who can’t keep their businesses afloat. If your business isn’t as profitable as it needs to be, then you need to hear what Michael Stone has to say. He’s been with us in Episode 14 and Episode 66, and now he’s here to talk about the specifics that can keep you profitable.

What you’ll hear in this episode:

• Michael’s background: almost 58 years in construction; wrote a book in 1997, and started doing seminars
• Michael’s premise has always been to help contractors help take care of their families
• Out of 1300 contractors who have attended Michael’s 2-day seminar since 2014, only 4 have gone out of business

• Michael’s book, Markup, and Profit, originally published in 1999
• The 6 most common reasons a contractor’s business fails (from Episode 14):
  • Not charging enough for your work
  • Failure to use proper change work orders
  • Failure to use good, legal contracts
  • Having too many employees for the volume of work
  • Having an improper payment schedule
  • Having a lack of profitable sales
  
  
• Why you shouldn’t give bids for jobs
• 90% of contractors go out of business because of not charging enough
• The cold, hard facts: 32% of contracting businesses fail the first year, 57% don’t make it 2 years, and 74% fail by the end of their 3rd year
• The difference in market-based and cost-based pricing
• How to pay your employees' top dollar because you charge top dollar
• How to determine whether you’re using market-based pricing
• Cost-based pricing means you don’t worry about competition, never adjust a price downward, never use the word “free” in advertising, maintain the highest pay scale for ALL employees, work only on a fixed fee contract, and know when to say NO.
• Profit and overhead
• The biggest myth in construction is that as your sales go up, you can cut your markup
• Fixed overhead vs. variable overhead
• How to calculate markup: Total sales divided by job costs equals markup
• Markups that roofing contractors SHOULD be using
• Why contractors feel guilty for charging more
• Payment schedules and cash flow
• The ratio of employees to the dollar volume

Resources:

Call Ruby  Use promo code “Roofer 50” for $50 off your first month’s service.

Find out about Michael’s course, Making the Numbers Work in Construction  Markup And Profit or call Michael at 360-335-1100

Markup and Profit by Michael C. Stone

Need Help Answering the Phone? Use Ruby Receptionists! 

Click here and use the code Roofer50 for a special discount! Or Call Ruby at (844) 326-7829

Too many contractors I work with tell me “Are you crazy? I can’t take a 2-week vacation. My business can’t run without me.” They’re chained to their business! That’s because they haven’t set up the simple processes and put the right people in place to grow a business that doesn’t rely on 1 or 2 key people. If that’s you, you're never going to grow your business and have a responsible, accountable team.     In today’s episode I’ll show you the steps you can take so next summer you can say, “Honey, we’re all going to Hawaii this summer!”     1. Start at the end.     2. Positions before people.     3. WIFM.     4. Manage your KPIs.     5. Come back with your mind right.   Download your free copy of the 1Page Business Plan For Contractors The Roofer Show Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! Are You Interested in Being Part of a Mastermind or Peer Group with Dave? Text Dave @ (510) 612-1450 - Say Hi!  I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HERE to get Started! THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave’s Listeners Get a 21-Day Money Back Guarantee

Roofers need a Facebook/Instagram strategy because it offers a great opportunity to reach future customers. The next person buying a roof from you is most likely using one or the other, probably both, for almost an hour a day. 

Today, I interview social media expert Aaron Hockel to find out what’s working today to get more qualified leads for contractors.

Show Highlights:

• Dave’s challenge: Two weeks from today have five new 5-star reviews on Google. Go back through your old customers to follow up with them. This is also a great time to ask for referrals. Dave details how to do this!
• Your best source of new business is repeat customers. 
• From a marketing standpoint, you still need to position your roofing business where people spend their time.
• Facebook: About 1.5 billion people spend an average of 58 minutes a day signed in.
• Instagram: 500 million people spend an average of 53 minutes a day signed in.
• A person that buys a roof from you is likely using Facebook, Instagram, or both.
• Instagram has some cool features for discoverability. 
• Roofers can use hashtags on Instagram to get followed. Aaron provides some great examples of usage to expand audience visibility.
• Dave and Aaron discuss pay-to-play, the need for ads, and what costs to expects.
• Aaron details three Facebook and Instagram advertising ideas for roofers in 2020.
• Commercial contractors also have advertising opportunities on Facebook and Instagram.
• Aaron provides some solid ideas for low-budget advertising.

Resources / Links:

For Tips, Strategies, and Free Downloads!

Download My FREE 1-Page Business Plan!

https://www.theroofershow.com

Are You Interested in Being Part of a Mastermind or Peer Group?

Text Dave @ (510) 612-1450 - Say Hi! 

I would love to hear your feedback, pros & cons!

**Please leave me a review on iTunes!**

https://podcasts.apple.com/us/podcast/the-roofer-show/id1206359648

ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HERE to Get Started!

Connect with Social Media Expert Aaron Hockel!

Aaron’s Website

Aaron’s Facebook

Aaron’s Twitter @AltaVistaSP 

Aaron’s Phone# (410) 760-6680

Aaron’s Email

Facebook Group Mentioned (Indianapolis Area)

https://www.facebook.com/groups/ApartmentPeeps/

Did You Miss These Episodes with Aaron?

Show #06 - How to Control Your Online Reputation with Aaron Hockel

Show #34 - How to Get More Online Reviews with Aaron Hockel

THE ROOFER SHOW SPONSOR INFO:

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Find Out How They Can Help Bring In Leads!!

Click here and use the code Roofer50 for a special $50 discount!

https://www.callruby.com/roofershow

Or Call Ruby at (844) 326-7829

Check out the app!!

-> Dave’s Listeners Get a 21-Day Money Back Guarantee <-

Contractors ask me all the time if I were to start another roofing business what would be the #1 thing I would do. I always tell them the same thing. I would start with a written business plan. Without a written plan you can’t have the clarity of where you want to take your business and how you’re going to get there.

That’s why I wrote the 1 Page Business Plan. You can download it for free from my website and fill in the PDF. This will give you a professional business plan in just a couple of hours that you can review with your team to be sure everyone is headed in the same direction---a better business and bigger profits!

What you’ll hear in this episode:

• What is your plan for your business for 2020?
• Two things made a difference for me when I was driving my business into the ground: hiring a consultant and developing a business plan
• A business plan will get you organized, get everyone on board, and foster confidence in your leadership
• Common misconceptions that contractors have about a business plan
• Why do you need a business plan?
• My 8-step template to give you an overview of the future of your business:
• • The End: What is your destination? How to plan ahead for when you will exit the business
  • The Customer: You can’t be everything to everybody. Determine the what, who, where, and why of the customer
  • The Focus: Have an elevator pitch that covers three questions: What problems do you solve? How do you solve them better than your competition? What action do you want the customer to take?
  • The SWOT: What are your strengths, weaknesses, opportunities, and threats?
  • The Operation: You have to sell work, do work, and keep score (the three-legged stool) “Not getting invoices out means not getting the cash in.”
  • The Process: See where the problems are in your business. Have systems and processes in place, and get good people in and train them to do a great job.
  • The Action: What is the ONE thing that will make the most difference in your business?
  • The View: What is your business going to look like at “the end”?
  
  
• “Everybody’s got a plan until you get punched in the face.” ---Mike Tyson
• A business plan will give you a more profitable business, more satisfied employees, and more free time!
• Be ready to adapt, make changes, and have a plan!

Resources / Links:

For Tips, Strategies, and Free Downloads!

Download My FREE 1-Page Business Plan!

https://www.theroofershow.com

Are You Interested in Being Part of a Mastermind or Peer Group with Dave?

Text Dave @ (510) 612-1450 - Say Hi! 

I would love to hear your feedback, pros & cons!

Please leave me a review on iTunes!

https://podcasts.apple.com/us/podcast/the-roofer-show/id1206359648

THE ROOFER SHOW SPONSOR INFO:

Need Help Answering the Phone Or Online Chat?

Use Ruby Receptionists!!

Find Out How They Can Help Bring In Leads!!

Click here and use the code Roofer50 for a special $50 discount!

https://www.callruby.com/roofershow

Or Call Ruby at (844) 326-7829

Check out the app!!

—-> Dave’s Listeners Get a 21-Day Money Back Guarantee

So many business owners just aren’t making the profits they should! The failure rate is shocking, but what’s even worse are the people who are working their lives away and earning so much less than what they should. On today’s episode, you’ll learn which jobs are making money, which jobs are losing money, and what to do about it.

What you’ll hear in this episode:

• How we can make more money: either sell more jobs or sell them for more money
• Why good job costing is essential for your business
• Diane’s elevator pitch: how she helps small and mid-size construction companies customize their internal accounting systems and run their companies more profitably
• Why most contractors think of numbers negatively
• How job costing allows you to see which jobs are winners, which are losers, and which are in the middle
• How job costing helps narrow your focus on profitable jobs
• How a “post mortem” helps you evaluate the estimate vs. the actual for each job
• How Diane got into work with construction companies and job costing
• The biggest problem when you don’t do job costing:
  • You are working “in the dark”
  • You don’t know where you stand financially
  • You may sell at lower prices (and sink the ship!)
  
  
• How job costing is part of the system to give you historical information and help make projections about the future
• How to track details on phases of different jobs
• The pros and cons of Quickbooks online
• Why you don’t have to be an accountant to use job costing
• Who can do your job costing for you
• The three phases of a good accounting system: good structure, training, and proofing/balancing
• Diane explains “the speed--accuracy--control continuum”
• Why any company doing project-oriented work should be doing job costing
• How job costing provides a feedback loop

Resources:

Get Diane’s free book: A Tale of Four Companies

Check out Diane’s website for free resources, blog articles, videos, and support tools

Find Diane’s blog article, The Many Faces of Construction Job Costing at

Accounting for the Numberphobic by Dawn Fotopulos

The Roofer Show Episode #48

The Roofer Show Episode #77

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In today’s interview, I talk with Vicki Suiter with Suiter Business Builders about why some contractors companies have a consistent flow of quality applicants and why others don't.  Vicki shares what causes these differences and how you can be the company that attracts quality candidates.   We also drill down on his to find and recruit great candidates as well.  Enjoy!

Show Highlights:

• Every contractor should be part of a mastermind or peer group, where you have the opportunity to sit down with non-competing contractors to talk about the problems we have and potential solutions.
• Today’s work force is the best work force we’ve ever had, it’s just different than in the past.
• The #1 problem in the industry is finding and retaining key people.
• When you hire A-players, it is the secret to having more profits, more time and more fun.
• The reason it’s so hard to find good people is two-fold: 1) everyone is super-busy due to a supply and demand issue, and 2) the next generation of contractors are going in to the trades in far fewer numbers.
• Questions to consider: Are we building the kind of business that makes people want to come and work for us? Are we creating a culture that people are attracted to?
• The contractor industry should find ways to connect with kids in building more interest and tap into their desire to learn skills in the trades.
• Millennials want to work in an environment where they feel like they belong, where they matter and have a sense of contribution. This is actually a fundamental desire of everyone and a very important part of building an organization that makes people want to come and work for you.
• You need to build a team around you that takes ownership of their responsibilities so that if you need to step away from the company, they can run it.
• Build a culture where your people are accountable to a result.
• Implement “position agreements”, versus “job descriptions”. Job descriptions reflect a helper position with a task list. Position agreements have the employee own and manage results.
• Always be recruiting, training, and retaining.
• People, in general, want to do a good job, and as a business owner, you need to give them the opportunities to succeed.
• When you implement these steps and your employees love to work with you, they’re going to be talking about you, and this will help attract your A-players.
• Have clearly-defined interview questions before your candidates even show up. Ask open-ended questions. You should be doing about 20% of the talking, and they should be doing 80% of the talking.
• The cost of turnover for the average employee is about $25,000, so you want to hire well. This will also be less stressful to your employees.
• When you build a culture where your team is out there talking about what a great place it is to work because they have that sense of belonging, they feel like they’re treated well, good communication, they know how to win the game with you, and they get paid well, then people talk about it and want to work for you.
• Your people is your most important asset.

Links:

For Tips, Strategies, and Free Downloads!

Download My FREE 1-Page Business Plan!

The Roofer Show

Are You Interested in Being Part of a Mastermind or Peer Group with Dave?

Text Dave @ (510) 612-1450 - Say Hi!

I would love to hear your feedback, pros & cons!

Please leave me a review on iTunes!

ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HEREto get Started!

Connect with Vicki!

Vicki’s Website

 The Manager’s Hiring Toolkit

Vicki’sYouTube

  Did You Miss The Roofer Show with guest, Vicki Suiter, in Past Episodes?

Episode 96: The Top Reasons Contractors Don’t Make the Money They Should

Episode 79: How to Stop the Profit Bleed in Your Business

Recommended - The Roofer Show with guest Charles Antis

Episode 128: How This Contractor Keeps a 93% Employee Retention Rate

Book Mentioned:

The Profit Bleed: How Managing Margin Can Save Your Contracting Business, by Vicki Suiter

THE ROOFER SHOW SPONSOR INFO:

Need Help Answering the Phone Or Online Chat?

Use Ruby Receptionists!!

Find Out How They Can Help Bring In Leads!!

Click here and use the code Roofer50 for a special $50 discount!

Call Ruby

Or Call Ruby at (844) 326-7829

Check out the app!!

—->Dave’s Listeners Get a 21-Day Money Back Guarantee

Why does my P&L tell me I’m making money but I don’t have any cash in the bank? I hear this from contractors all the time. Where did the money go? Today, we are going to answer that question and others in my interview with Business Coach Shawn Van Dyke. We’ll also get into Shawn’s new book, Profit First For Contractors, and learn how you can transform your construction business from a cash-eating monster to a money-making machine.

Show Highlights:

• One of the first things that Dave did as a young business owner after he bought out his dad’s roofing business was to hire a business coach, which he feels is the best thing he could have done to help him develop a business plan.
• Shawn often sees business owners that do not understand the financial reports and statements and how to actually use those as tools to drive and grow the direction of their business.
• It’s just math, it never changes, and once you learn how this works in your business, you never have to learn it again. You only need to apply it to your changing
• This makes all the difference!
• If you underprice your work you’re going to get work simply because you’re underpriced and you’ll most likely be working for the wrong type of client, who will drain more time, energy, and money from you. You’ll have to produce work and this is when you’ll find that money starts leaving you faster than you could have imagined, then you’ll be at the phase to start finding more work again because you’re running out of cash and you don’t have enough money to pay for the job that you’re on. Shawn explains this cycle as the four phases of the “Craftsmen Cycle”:

1. Price work
2. Get work
3. Produce work
4. Find work

• You have to sell your value because there are customers out there who have a problem and will pay what your work is worth so that you can make a profit. Avoid the customers who tell you that they will never pay your prices.
• At first, it may seem that a lot of money is coming in because you’re charging more money than perhaps you ever have before, but this is deceptive! You must understand the difference between margin and markup.
• “The $100 Example” is a great way to remember the difference between margin and markup, as Shawn relates.
• If you buy something for $100 and you mark it up 20%, the price you’re selling at is $120.
• The gross profit if you buy something at $100 and sell it at $120 is $20.
• Now here’s the mistake people make: Many think if they marked something up by 20% and they have a 20% profit and they spent $100 to get it, that $20 profit divided by $100 = 20%, and that’s their margin. Therefore, they think their margin and their markup is the same. WRONG!!
• The $100 isn’t what you sell, it’s your cost.
• You don’t sell your cost, you sell your price. The $20 profit needs to be divided by your price ($120), which would equal 16.7%. This 16.7% is your margin.
• A 20% markup will ALWAYS produce a 16.7% margin.
• It gets worse the bigger the numbers need to be.
• A 50% markup will ALWAYS produce a 33% margin.
• You have to start charging where you want to be so that you can generate the cash to get there.
• Profit is not an event, profit is a habit.
• The earlier on you can sell value, the more profitable you will be. Lower volume, higher margin.
• Learn how your CPA could be giving you wrong “business” advice, although their “tax” advice is correct.
• Your income is 100% of your budget. If you spend more than 100% of the money that comes in to your business, you will have problems.
• Pay yourself what you’re worth. How much would you have to pay another person, or multiple people, to come in and do what you do?
• Don’t forget your taxes! That has to come from the income that comes from your business. If you get a $10,000 check to start a project, a portion of that will go to your taxes, some will go to your salary, some will be profit, some will go for operational expenses.
• Go to your bank and set up a profit account!
• This is not accounting, it’s cash management.
• Here’s how cash flows: when money comes in we have to account for it, then we management it, and when it leaves the business we have to account for it again.
• You are responsible for the numbers and you have to know what they mean and whether they’re correct or not. Shawn provides a story that will drive this point home.
• This really is a simple way to run your business and be profitable.

Links:

For Tips, Strategies, and Free Downloads!

Download My FREE 1-Page Business Plan!

The Roofer Show

Text Dave @ (510) 612-1450 - Say Hi!

I would love to hear your feedback, pros & cons!

Please leave me a review on iTunes!

ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HEREto get Started!

Connect with Shawn!

To Buy Shawn’s Book, Free Downloads and Resources, Including a Margin and Markup Table and a Free Video Series:

Profit First For Contractor

For a Free Action Guide and to Sign Up for a Coaching Program:

Shawn Van Dyke

Facebook: Shawn Van Dyke

Instagram: shawnvandyke

Twitter:@svandyke

Mentioned Book:

Profit First For Contractors, by Shawn Van Dyke

THE ROOFER SHOW SPONSOR INFO:

Need Help Answering the Phone Or Online Chat?

Use Ruby Receptionists!!

Find Out How They Can Help Bring In Leads!!

Click here and use the code Roofer50 for a special discount!

Call Ruby

Or Call Ruby at (844) 326-7829

Check out the app!!

—->Dave’s Listeners Get a 21-Day Money Back Guarantee

Today we’re going to get into Part 2 of my best 15 Quick Tips for an awesome 2020.

If you missed Part 1 you’ll want to download and listen to that show, as well, for a more comprehensive overview of my Quick Tips 1 through 8.

Finally, be sure to share this show with another contractor so that they can have an awesome 2020, too!

Show Highlights:

• Dave recaps his first 8 Quick Tips that he shared in Part 1:
  • Quick Tip #1 - Get a plan. Figure out where you want to be at the end of 2020. Use Dave's 1-Page Business Plan available as a FREE download on his website to help you get started on the process of planning.
  • Quick Tip #2 - Keep things simple, but be consistent. Checklists are helpful.
  • Quick Tip #3 - What do you do? And who do you do it for? Don’t try to do everything. Look at where you’re making your money and focus on that. “The riches are in the niches.”
  • Quick Tip #4 - Focus on profitability and increasing your margin. You don’t have to be the biggest guy in town, but you do want to be the most profitable.
  • Quick Tip #5 - Know your numbers. Measure your results, because what gets measured, gets improved.
  • Quick Tip #6 - Education and training. Always be learning. Always be training your people, teaching them new skills. Learn how to sell, and train your sales team.
  • Quick Tip #7 - Protect your time. Don’t forget your systems and processes, which can help you streamline your time.
  • Quick Tip #8 - Learn to be a good delegator. This frees you up to do what’s really important, which is planning your business and running it like you should. Make sure to train your people and assign responsibility. Then, follow up and provide regular feedback.
  
  
• Quick Tip #9 - Get a coach or a mentor. They can help you put together your business plan and help you figure out the direction of where you’re going. You can then share this plan with everyone in your company so they can better understand where you’re going and how you plan to get there.
  • JUMPSTART YOUR BUSINESS!! I WILL WORK WITH THE FIRST 10 CONTRACTORS ONE-ON-ONE FOR THE SPECIAL RATE OF $195!! Contact Dave HERE to get started!
  
  
• Quick Tip #10 - Our employees: take care of them! Always be recruiting, always be training, always retain. Be profitable so you can pay them well. Treat them with respect and show your appreciation. It costs a lot of money to replace employees, and that’s money out of YOUR pocket. I share a LOT of excellent ideas on ways that you can take care of your people!
• Quick Tip #11 - Tune up your website. Make sure it’s up to date and optimized. This is the hub of your marketing system! Keep it clean and organized. Your website attracts visitors, which you want to convert into appointments, which you want to convert into sales. If they’re looking at your website, then they are looking at other contractors’ websites, too. They are researching and looking for answers and solutions. Blog posts help to give them these answers. I provide you with some great examples of content that you DO and DO NOT want on your website!
• Quick Tip #12 - Have a good marketing plan. Did you miss my interview with Anna Anderson and “How To Set Up A Marketing Plan For Your Roofing Business”? There’s a link to Episode 134 below to listen! Be clear on your goal, and have an understanding of who you’re marketing to. You need to know where last year's leads came from and figure out what is working and what is not. This will help you come up with a marketing budget.
• Quick Tip #13 - Increase your price. Most contractors do not charge enough for their work. They either don’t understand the cost or they don’t understand the value they provide. Learn professional sales skills and learn how to differentiate your company from the competition that is worth a higher price.
• Quick Tip #14 - Have an operating budget. Keep it simple. Whatever you’re going to spend on your overhead, you have to control it. Make sure it matches your accounting system.
• Quick Tip #15 - Your “Google My Business” page, reviews, and referrals. It all matters! Make sure your google page is professionally done with quality photos. Reviews are critical and the new “word of mouth”. Be sure to ask for reviews! Have a process and make it simple for them with links. Be referable by doing great work, and ask for referrals. Be consistent with following up. Business is built on referrals. Radius marketing and how to do it.
• BONUS TIP #16: Take a step back and figure out what it is that you’re doing, not only with your business but with your life. It’s all about balance! Take some time away from the office on a weekly basis and review your family, finances, business, health, and education to see how best you can find the balance that you’re needing.

Links:

For Tips, Strategies, and Free Downloads!

Download My FREE 1-Page Business Plan!

The Roofer Show

Text Dave @ (510) 612-1450 - Say Hi!

I would love to hear your feedback, pros & cons!

Please leave me a review on iTunes!

Did You Miss Part 1 Of My 15 Best Quick Tips For An Awesome 2020?

Click Here To Listen! —> 15 Best Quick Tips - Part 1

Episode # 134 with Anna Anderson

“How To Set Up A Marketing Plan For Your Roofing Business with Anna Anderson”

JUMPSTART YOUR BUSINESS!! DAVE WILL WORK WITH THE FIRST 10 CONTRACTORS ONE-ON-ONE FOR THE SPECIAL RATE OF $195!!

Contact Dave HERE to get started!

THE ROOFER SHOW SPONSOR INFO:

Need Help Answering the Phone Or Online Chat?

Use Ruby Receptionists!!

Find Out How They Can Help Bring In Leads!!

Click here and use the code Roofer50 for a special discount!

Call Ruby

Or Call Ruby at (844) 326-7829

Check out the app!!

—->Dave’s Listeners Get a 21-Day Money Back Guarantee