There is a concept in cognitive science called the Illusory Truth Effect:

It's the tendency to believe false information after consistent, repeated exposures. In other words, if you're told something over and over again, it takes root in your mind as a truth.

This is how suggestions slowly, silently start to feel like rules...

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Mel Robbins called my first book "a powerful wake-up call that will push you to rethink everything about how you’re spending your time." 

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