Kasim reveals the SECRET FORMULA so Google LOVES your content! This guide can help you build yourself as a thought leader in any industry in addition to helping you rank above the SERPs.

The secret is EEAT, and it's a part of Google's Search Quality Guidelines. Evaluators use it to assess the quality and credibility of content. While it's meant to be a litmus test for webpage quality, we think it's an amazing rules engine for anyone trying to establish themselves as a thought leader.

Listen to this episode to know what EEAT stands for. And as a bonus, Kasim also adds his rule!

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0:00 Intro

0:30 The Secret Formula to Make Google Love Your Content

1:15 Experience

2:41 Expertise

5:15 Authoritativeness

7:19 Trustworthiness

10:00 Consistency

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