Ever seen an ad promising "exponential growth" with one easy trick? "Buy this lead program and grow your gym exponentially!"

It's a catchy buzzphrase, but true exponential growth—growth that continues to grow and expand on itself—requires intention.

Here, Two-Brain founder Chris Cooper shares how to make referral marketing an active process to achieve truly exponential growth.

Links:

Level Method
Drink O2
Affinity Marketing Cheat Sheet
"Help First"
Gym Owners United

Timeline:

1:01 – Defining “exponential growth.”

2:16 – What exponential growth looks like in the gym business.

4:00 – Create a culture of referral.

5:08 – How to ask for referrals.

9:29 – Play the long game.

10:57 – Using events to bring in new clients.

15:07 – The events that don’t work.

18:18 – Why you shouldn’t trade discounts for referrals.

20:24 – How discounts for long-term contracts hurt your business.