In this episode, Brian Montes discusses the importance of creating a sales system for business growth. He emphasizes that hiring salespeople is not always the best solution and instead recommends focusing on developing a strategic sales system. He outlines seven steps to create a scalable sales system, including identifying the target customer, defining the value proposition, developing lead generation strategies, mapping out the sales process, measuring and improving the system, systematizing the methods, and training and improving the sales team.

Episode Takeaways:

1. Instead of hiring salespeople, create a strategic sales system that targets your specific ideal customer and positions your product or service correctly.
2. Identify your target customer by understanding their demographics, psychographics, and buying motivators.
3. Differentiate your market position and create value to avoid competing solely on price.
4. Develop lead generation strategies that align with your target customer's needs and leverage your content and assets.
5. Map out a structured sales process that builds trust and understands the customer's needs.
6. Measure and improve the sales system by tracking numbers, experimenting, and making data-driven decisions.
7. Systematize the processes by standardizing and systemizing them, balancing rigidity with innovation.
8. Train and improve the sales team by identifying key roles, skills, and experience requirements and using the data from the sales system to make smarter hires.

Need more information about lead generation? Listen to this episode of the Entrepreneur to Employer podcast - https://www.buzzsprout.com/2066194/15135664-the-best-way-to-generate-leads-for-your-business-business-growth-tips.mp3?download=true

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