In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what’s happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business.

Key Highlights:

• Finding your brand as a gym owner and Wes’ rebranding journey

 

• Walk through of Wes’ gym and pricing

 

• Hiring and onboarding process for coaches 

 

• How Wes made the switch in his business model to small group personal training from 1-1

 

• Steps to secure a second location 

 

• Getting a business partner as a PT/ gym owner 

 

• Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth

 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/ 

Connect with Instate Fitness

https://www.instagram.com/instatefitness/

https://instate.fitness/

https://www.linkedin.com/company/instatefitness/

Connect with Wes 

https://www.instagram.com/wessantosfitness/

https://www.linkedin.com/in/wes-santos-linked/