In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown pinpoint the hidden break in your funnel that stops excited followers from becoming first time clients. If people are engaging with your posts but disappear after they hit your website, this conversation shows you how to turn your site into a true decision page and guide every new client through one clean path that you can measure and improve. 

Whether your traffic comes from Instagram, Google, or referrals, you will learn how to route visitors to a short digital consultation form, collect the details you need, and remove objections before they can stall the booking. You will also hear why most clients are happy to complete a form when it leads to the right time estimate and an accurate quote. 

Key Takeaways:

🧭 Make your site a decision page
Cut the info dump and design a single path from landing to request so visitors know exactly what to do next. Your website should facilitate a decision, not create more questions. 

📝 Form before booking
Link from Instagram and search to your website, then to a new client request form. Keep public booking links off social and give returning guests their link privately. This protects safety, reduces admin headaches, and improves data quality. 

📊 Track the right steps
Measure website to form, form to approved request, and requests to butts in chairs. This shows exactly where the leak is so you can fix the right thing. 

✅ Clients will fill the form
Most clients are willing to complete a short digital consultation if it leads to the correct timing and a fair quote. Make the form clear, guided, and easy to finish. 

🛑 Delete objections on the page
Address the but that stops someone who already likes your work. Name and answer the real concerns for your specialty so visitors feel confident to request. 

🔒 Fewer DMs more clarity
A smart form cuts back and forth messages, speeds up responses, and triggers simple automations that upgrade the client experience. 

Why You Should Listen:

If your engagement looks strong but new client requests are flat, this episode gives you a practical conversion plan. You will leave knowing how to structure your website, what to measure, and how to guide every visitor from curiosity to a clear request that lands the right clients in your chair. 

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