Steve Holmberg spent nearly two decades helping Nike stay competitive by driving innovation through market research and consumer insights. He believes every discussion for a brand should start with the consumer in mind, and shares not only his insights - but the single phrase that helped set up those conversations to drive the brand forward. He now runs Insight Accelerator, giving more brands and people access to his unique window to innovation and competition. This episode is an absolute masterclass for harnessing consumer insights to drive results for brands and businesses at every stage of development.

Show Notes:

Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/

Insight Accelerator: https://www.stephenholmberg.com/

Steve's Substack: https://steveholmberg.substack.com/

Performance Marketing 101: https://www.youtube.com/watch?v=K4GWhpYsx48

Hero's Journey: https://www.jcf.org/learn/joseph-campbell-heros-journey

Breaking 2: https://www.nike.com/running/breaking2/

Soft Wins - On: https://www.on.com/en-us/explore/soft-wins

Petzl GriGri: https://www.petzl.com/US/en/Sport/Belay-Devices-And-Descenders/GRIGRI

How I Built This: https://www.npr.org/series/490248027/how-i-built-this

BPC - Brand, Product, Content:

Brandon Semenuk "La La Land": https://www.youtube.com/watch?v=ULEFPfRkVVY

Half Days Brand: https://www.halfdays.com/

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