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Setting initial PPC bids on Amazon can be tricky, especially with new keywords. This video walks through how to set bids based on keyword research, search volume, and budget, using tools like Helium 10’s Cerebro to make informed decisions.

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Timestamps:

00:00 - Why Initial PPC Bidding is Challenging

00:08 - How to Pick the Right Starting Bid

00:23 - Why Spring is the Best Time to Test Keywords

01:02 - Using Helium 10 Cerebro for Keyword Research

01:46 - How to Find Suggested PPC Bids

02:15 - Understanding Amazon’s PPC Bid Suggestion

02:42 - Budgeting and ACoS Considerations for PPC

03:26 - Filtering Keywords by Search Volume

04:06 - Setting a Max Bid for PPC Campaigns

04:48 - Why Amazon’s Suggested Bid is a Good Starting Point

05:10 - How Often You Should Optimize PPC Bids

05:45 - Selling on Amazon Doesn't Have to Be Complicated

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