
Sign up to save your podcasts
Or


Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.
Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.
Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.
This...is A Bit of Optimism.
To learn more about Dawn and her work, check out:
12.29
By Simon Sinek4.8
19401,940 ratings
Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.
Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.
Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.
This...is A Bit of Optimism.
To learn more about Dawn and her work, check out:
12.29

1,457 Listeners

11,860 Listeners

21,177 Listeners

1,643 Listeners

8,383 Listeners

9,160 Listeners

4,913 Listeners

27,347 Listeners

671 Listeners

29,170 Listeners

636 Listeners

19,738 Listeners

166 Listeners

269 Listeners

8,384 Listeners