Join Ron and Ed as the interview Hector and Carlos Garcia about their upcoming conference Reframe 2024: Influential Conversations for Accountants. This conference centers on the transformative power of language in reshaping professional identities, corporate cultures, and business models within the accounting sector. Key topics will include the strategic rebranding of firms and individuals through careful word choice, preparing for challenging conversations with various stakeholders, and enhancing service value via unique offerings and persuasive language. For more information go to REFRAME2024.com and use coupon code TSOE for a 25% preferred price through June 30.

Ron and Ed dive deep into the contentious world of price discrimination. They explore how businesses leverage consumer data and market segmentation to charge different prices for the same product, sparking debate over fairness and ethical boundaries. The episode will speak to the pros and cons, highlighting cases where price discrimination can lead to perceived exploitation or savvy business strategy. Listeners will gain insight into the legal frameworks that both restrain and permit these practices across various industries. Tune in to unravel the complexities of price discrimination and its profound impact on both businesses and consumers.

Join Ron and Ed for an enlightening episode where we draw pivotal lessons from the extraordinary planning and execution of D-Day, as detailed in the National Review article, D-Day at 80: How the Allies Won at Normandy and Changed History. Discover how meticulous preparation, clear communication, adaptive strategies, and resilient leadership led to one of history's most significant military successes. We'll translate these historical strategies into actionable project management tips for today's knowledge workers, helping you navigate complex projects and achieve your goals with precision and determination. Tune in to learn from the past and enhance your future projects!

Time once again for another alliterative assembly with a dash of associated assonance as Ron and Ed pull together a patchwork of punditry. In other words, Ron spent a lot of time on planes last week and digested six issues of The Economist and has a few things to say about it. If you want to add to the agenda, use our new question feature at https://thesoulofenterprise.com/questions

In this episode, Ron and Ed welcome back Greg Tirico to delve into the 2024 Tech Trends Report from Future Today Institute, a whopping 980-page behemoth at FutureTodayInstitute.com/trends. The report unveils a groundbreaking concept: the arrival of a technology supercycle, blending AI, biotech, and connected devices to shape a transformative era. Join us as we explore key trends like the burgeoning space race, the bioengineering revolution ushering in a new era of healthcare, the accelerating impact of AI across industries, and the evolution of work environments to embrace flexibility and skill-focused tasks.

Thomas Sowell has written that “Profits are perhaps the most misconceived subject in economics.” Join Ed and Ron as we explore R. David McLean’s superb new book, The Case for Shareholder Capitalism: How the Pursuit of Profit Benefits All. Rooted in mutual benefit and prosperity, shareholder capitalism fosters an environment where individuals thrive. Shareholder capitalism upholds the belief that profit serves as a catalyst for societal progress, driving innovation and growth. Contrary to misconceptions, shareholder capitalism prioritizes long-term value creation over short-term gains. We will contrast shareholder capitalism with stakeholder capitalism, emphasizing the importance of clear accountability and benefits for all stakeholders. The transformative power of shareholder capitalism in shaping a world where prosperity knows no bounds is wonderous. Join us on this journey of discovery, where profit paves the way for a world of flourishing for all.

Much digital ink has been spilled and podcast conversations had about the dearth of both accounting degree graduates and CPAs. In this episode, Ron and Ed will explore the topic including the 150-hour rule, reciprocity, licensure, and what are the possible ways to avert a crisis. If you have any questions about this topic, please send them to [email protected] or post on X and tag @asktsoe.

Ron and Ed are thrilled to have Magatte Wade back on the The Soul of Enterprise to talk about her new book, Heart of a Cheetah: How we have been lied to about African poverty and what that means for human flourishing. Magatte Wade is a bold Senegalese entrepreneur and unflinching prosperity activist, determined to shape the destiny of her African homeland. In her riveting memoir, she challenges Africans to redefine their narrative, casting aside imposed inferiority to reclaim their innate brilliance. ? This is not a recounting of poverty and politics. It's an indictment of a world that views Africa as nothing more than a colonial chessboard, with charity acting as the block that keeps Africans stuck.

Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just sit back and enjoy the ride.

Ron and Ed welcome for an unprecedented sixth time, Joe Woodard. As always this will be a wide-ranging conversation but likely topics include: plussing your offering, why people don't value your offering and what to do about it, the future of CAS, and, maybe, just maybe, Apple Vision Pro.