The Speaking Club: Mastering the Art of Public Speaking

Very few people feel like 'natural' networkers and most people feel uncomfortable in business networking situations. Part of that discomfort stems from how we position 'networking' in our minds, and a lot of it is down to how we prepare for the event.

Networking, just like speaking, has never been bigger. Online networking is still as popular as it was during the pandemic for many reasons, and now in-person networking is back in play.

And regardless of how you feel about it … the bottom line is that if you want to grow your career or business then you must build relationships and grow your network. If you know that you're avoiding networking or you want to get better at it so that you can rock 2023, then you're in the right place.

That's because my guest on this show is Charlie Lawson. Until relatively recently, Charlie was the UK head of one of the biggest networking organisations, BNI. On top of that he has written two books of networking - 'The Unnatural Networker' and 'The Unnatural Promoter', and he is also an international speaker on the subject.

He is on a mission to show people and organisations how to generate more leads and grow their profits through networking, and he is here to share some great tips with you!

Enjoy!

What you'll discover:

• Why Charlie calls himself an unnatural networker.
• How his feelings about networking used to impact his networking success.
• What he did to go from feeling uncomfortable about networking to leading the BNI in the UK 13 years.
• How Charlie prepares for a networking event.
• What being a networking superhero looks like.
• Why and how you should lead the networking conversation with differentiation.
• The ingredients of a good elevator pitch.
• How to use stories in networking.
• How speaking has helped Charlie build his brand and business.
• The big mistakes people making when they network.
• Tips for getting more referrals and business.

All things Charlie:

Website: www.unnaturalsuccess.com

LinkedIn: www.linkedin.com/in/charlielawson

The Unnatural Networker by Charlie Lawson

The Unnatural Promoter by Charlie Lawson

Books*:

Start With Why by Simon Sinek

The Five Dysfunctions of a Team by Patrick Lencioni

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if I told you there was something you could do with your presentations, that would dissolve your anxiety, supercharge your confidence and power up your speaking impact …

Would you be interested in finding out more?

Well you're in luck because in this show, I'm going to share this secret weapon with you.

Enjoy!

What you'll discover:

• The secret to increasing your presentation confidence and impact
• How the actor, Kevin Kline changed his approach and increased his success
• The most precious gift you can give your audience
• Why it's so powerful
• The ways it affects your speaking confidence
• How to build this into your presentations

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling)

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://lemon-squeeze.co.uk/crunch-the-play

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Susie Carder started business life as a hairdresser working for someone else, but she knew that she'd only realize her dreams of wealth, security and success if she started her own business.

Even though she was a single mum with 2 little girls to support, she went on to create, not one, but two $10 Million companies! Speaking mixed with her super power of implementing simple systems have created growth for her own business and many clients too.

She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell. Her newest book (number 10) 'Power Your Profits' is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark.

And even with all that success she is down to earth, generous and authentic and I know you're going to get so much value from this interview.

Enjoy!

What you'll discover:

• Why Susie credits speaking for getting her hair salon to a quarter of a million turnover when the industry average was $30,000
• How she approached her talks initially and how that has changed over the years.
• How Susie uses stories to share her message.
• The impact that 'coming from a culture of lack' had on her business and how she changed things.
• Her secrets to building multimillion dollar companies.
• The one thing every business owner must do to build a company.
• Her biggest lesson in growing and building a business.
• What she would do differently if she had to do it all again.

All things Susie:

https://www.susiecarder.com

[email protected]

Facebook: https://www.facebook.com/SusieCarder/

Instagram: https://www.instagram.com/SusieCarder/

LinkedIn: https://www.linkedin.com/in/susiecarder/

Twitter: https://twitter.com/susiecarder

YouTube: https://www.youtube.com/user/bootstrappassion8

Books*:

Power Your Profits by Susie Carder

The E-Myth by Michael Gerber

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've listened to many episodes of The Speaking Club, you will no doubt have heard me share that a talk should be planned and scripted, but that at the right time you should let go of the script to bring the talk alive for you and your audience.

That is what this episode is all about.

As you know, I teach a talk structure that I developed to make it easy for you to engage your audience with stories, whilst also moving them onto the same page as you, so that they are more likely to buy into your idea, change, product or service emotionally and logically.

But, as I always say, the content is only half of the equation to becoming a great speaker, and the other half is about how you deliver the message and those stories.

It's important that you're able to lift the content off the page, and breathe life, personality, emotion and performance into it, so that it becomes compelling for your audience and exciting and easy for you to deliver.

What I wanted to do in this show, is share an excerpt from a coaching session with Catherine Weetman, one of my Nail Your Signature Talk clients. Catherine is an expert, advocate and thought leader in the circular economy space and she has a difficult path to tread with her message, so that she brings her audience with her.

We talk about how she can do that, and some ways to add the spice and seasoning into her talk!

Enjoy!

What you'll discover:

• Why it's important to share your opinion.
• How to be a thought leader and keep your audience with you even when you need to be critical
• The 'push' and 'pull' of the audience journey.
• How the performance of a talk can make it so much more powerful.
• Why it's important to be playful in rehearsal.
• How you can add more humour to your talk by changing perspectives.

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Companion Episodes:

Vibrating at the Right Frequency When you Speak - 235

How to Share an Emotional Story Without Losing Control - 240

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

https://www.rethinkglobal.info

https://www.rethinkglobal.info/circular-economy-podcast/

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://lemon-squeeze.co.uk/crunch-the-play

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are so many people starting podcasts these days. That's because the evidence that podcasts are one of the best ways to get your message out there is undeniable.

Over 62% of the US population has listened to a podcast, 38% in Canada and nearly 20% of people in the UK listen to a podcast every week. The statistics also show that of those people that listen 60% are likely to buy what was advertised on the show.

The Speaking Club is proof of the huge global growth of podcasts and podcast listeners. At the time this episode was originally recorded the show was in 159 countries and now is in 192.

But starting a podcast is a lot of work and a big commitment, and if you don't fancy that, then finding podcasts to be a guest on is another great way to leverage this platform to grow your brand, audience and business.

That's why I've pulled this episode from the archives.

I've seen so many people make mistakes in how they approach podcast hosts and miss out on making the most of the opportunity if they do get on.

In this show I help you avoid the pitfalls and become an AWESOME podcast guest so that you can get get your message out there further and faster

Enjoy!

What you'll discover:

• Which podcasts to approach.
• How to approach podcasters.
• What you need to have prepared for the interview.
• How to add value to the podcaster and set yourself up for success.
• The double win that will grow your audience and strengthen your relationship.
• The importance of sharing to your own audience.
• The AWESOME framework that pulls this all together.

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Five years ago, I launched The Speaking Club and it's been an interesting journey. From me talking to myself in a little cubby hole, wondering if anyone would listen, to the show being downloaded in over 190 countries and it becoming a top 1% podcast, regularly in the charts.

To recognise this milestone, I decided that I wanted to share my biggest learnings over the past five years, some of which I've already covered with you in podcast episodes and some which haven't.

I hope that some of the aha moments I've had and share with you here, will help you too. Maybe as a new concept that gives you insight and shifts something that might be holding you back, or as a reminder for something you know but has bobbed below the surface.

Where there is a companion episode, I'll point you to it in case you want to dig deeper.

Enjoy!

What you'll discover:

• The counter intuitive positioning for growing your audience
• Why letting go of what you want is the best way to get it.
• The critical distinction between intention and attention.
• The concepts of hot and cold cognition.
• When being competitive can lead to less not more.

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Companion Episodes:

How to Avoid Drowning Your Future in the Well of Intention - 170

Getting Results with the Law of Attraction… Whether You Believe it or Not! With Andrew Kap - 166

The Biggest Mistake in Pitching and Presenting and How to Avoid it! - 093

Build Your Niche, Not Your Brand - 094

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Play Bigger by Christopher Lockhead et al

Niche Down by Christopher Lockead

Pitch Anything by Oren Klaff

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

https://www.goodnewsnetwork.org

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lot of the heavy lifting for your brand is done by the image you present to your target audience offstage.

People not only look at your credentials and experience, but also your photo to gauge how you come across and whether you'll be a right fit for them or their audience.

That profile picture of you is often the start of the 'know, like, trust' journey and it's important that you don't fall at the first hurdle. So, as well as investing in developing your content and speaking skills, you also need to pay attention to your photo as another marketing asset.

That's why I've bought Marcus Ahmad onto the show. He started his career in fashion photography leading shoots across the globe, including Paris, New York and London. From there he became a professor of photography, teaching today's hot shots how to capture the 'hot shot'!

More recently, he has switched into working with speakers, coaches and businesses, specialising in commercial branding shoots. He is here to help you nail your brand photos and more!

Enjoy!

What you'll discover:

• How Marcus ended up doing what he does today.
• Why he believes that the single image is more powerful than the moving image.
• How your marketing plan should influence the way your branding shots are taken.
• Why you should pay attention to the background in your headshot.
• What storytelling photography is.
• How Marcus approaches photographing speakers, and why it's a bit different to normal brand photography.
• Tips for making sure your branding photos and linkedIn profile give you the best chance of standing out visually.
• How Marcus has used speaking and storytelling to grow his business.

All things Marcus:

www.marcusahmad.com

https://www.linkedin.com/in/marcusahmadphotography/

Book*:

Ikigai - The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Moralles

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As Brené Brown pointed out, there is power in being vulnerable. I believe there is even more power in showing that vulnerability through a story about a personal experience. BUT … if that story is emotionally charged then there are some additional things you need to consider before you share it.

That's because it can be done badly, and when that happens you can make your audience feel uncomfortable, distract them from your core message and undermine your impact.

So, in this show, I'm going to be giving you the lowdown on what you should consider before you use an emotionally charged personal story in your talk and some tips for managing your own emotions when you share it.

Enjoy!

What you'll discover:

• The big mistakes people make when sharing emotionally charged stories.
• How to decide whether to use a painful personal story.
• What factors to consider when choosing how much to share.
• Managing your audience's emotional journey through your talk.
• How to manage your own emotions when you're speaking.

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Phil Coley started off his business journey as a sports psychologist working with olympians, world and european champions in a variety of sports and disciplines.

Phil's ability to influence team performance in the sports arena was spotted by a business leader, who wanted to achieve the same success with his sales team. This led Phil to train 100 sales managers and initiated his switch from sports to business performance.

He started his own consultancy in 2007 and after initial success ended up losing everything, and having to start again… teaching him some of the most critical business lessons of all.

Today, Phil has a number of successful business interests including a sales & marketing agency, accountancy firm, recruitment company, digital publishing and wellbeing business. He and his business partner Phil and Mark have also developed their 'SIMPLE' programme which helps business owners have their own 'playbook' based on 6 key pillars.

He is on the show to share his sales, business and speaking tips to help you grow your brand, audience and success.

Enjoy!

What you'll discover:

• The difference between sports psychology and sales psychology
• The work Phil did with high performing sports teams and athletes
• Why Phil switched from sports psychology to sales
• The biggest mistakes Phil has made on his business journey and why.
• The constants for sales success despite the ever changing landscape
• The levers that business owners should focus on to generate the biggest sales results.
• How Phil uses speaking to grow his business.
• How stories fit into the sales equation.

All things Phil:

https://www.phil-coley.com

https://www.businessplusgroup.co.uk

Book*:Tackling Life: Striving for My Type of Perfection by Jonny Wilkinson

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over my career, I've worked with lots of scientists, IT specialists and engineers, and I know that sometimes it can be challenging to communicate complicated concepts and ideas in a way that's simple enough for your audience to understand. However, those people who can do this successfully stand out from the crowd and are sought after as speakers and leaders.

That's why in this insights episode, I've reached into the archives and picked extracts from my episodes tackling this issue, alongside those from other experts spanning the disciplines of science, engineering and law who have developed a reputation, or had success in making the complex compelling to the layperson.

You're going to get ideas, tools and techniques for making your presentations scintillating and accessible for audiences, even if the information you're sharing is highly technical.

Enjoy!

What you'll discover:

Karin Layton:

• How facts and technical details can get in the way of the message.
• What Karin did differently to prepare for her presentation.
• How stories and metaphors can work in a technical presentation.
• Why you've got to kill your darlings.

Sarah Archer (Technically Speaking!):

• Tools that you can use to present your data in a way that engages your audience.

Malcolm Gregory:

• Why stories are vital to make difficult content engaging.
• Why keeping detailed notes in a separate handout can help audiences to engage with your content in the moment.
• Why you should aim to be able to summarise your content in a sentence.
• What makes a great speaker.

Katherine Brooke-Mackenzie:

• The importance of having a structure, frameworks and stories
• How humour can help with taboo topics.
• Why you need the loo before a big talk.

Sarah Archer (Can You Make Boring Subjects Sexy?):

• Why there are no boring subjects
• How you can make ordinary extraordinary
• The three laws involved in making a message go viral and how they apply to your speaking
• The three tools you can use to make any topic sexy

Guest Links:

All things Karin:

https://www.mimicid.com

https://www.facebook.com/karinklayton

Books*:

Life of Pi by Jann Martel

All things Malcolm:

http://www.roydswithyking.com

email: [email protected]

Resources*

Think and Grow Rich – Napoleon Hill

Think and Grow Rich – Napoleon Hill (Original)

All things Katherine:

https://www.thehealthygutclinic.co.uk

https://www.talkingaboutthebrownstuff.com

https://www.facebook.com/talkingaboutthebrownstuff/

LinkedIN

Books and resources*:

The Biology of Belief by Bruce Lipton

https://www.standoutpitch.com

https://www.saraharcher.co.uk

https://www.thespeakingclub.com/speakingcourse

Sarah's Books and Resources:

Framing Your Talks for Bigger Impact - 050

My Snackable Story Challenge

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Canva - online graphic design tool

The Tipping Point by Malcolm Gladwell

Framing Your Talks for Bigger Impact by Sarah Archer - Episode 50

Full Episode Links

Episode 011 - Technically Speaking! By Sarah Archer

Episode 030 - The Natural Law of Good Public Speaking with Malcolm Gregory

Episode 074 - How a Self-Proclaimed Geek Ditched the Facts and Turned Public Speaking from a Waking Nightmare into a Golden Opportunity with Karin Layton

Episode 079 - Tips for Good Health and Tackling Taboo Subjects in Your Talks with Katherine Brooke-MacKenzie

Episode 160 - Can You Make Boring Subjects Sexy? By Sarah Archer

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.