The Speaking Club: Mastering the Art of Public Speaking

I'm going to be real here.

When I look back at my life from my death bed, I am not going to say … "if only I'd spent more time on Linked In".

Most of the people I speak to would be happy to spend less time on social media and free themselves from the guilty feeling that they should be doing 'more'!

But the truth of it is that social media is important in a number of ways to building and growing your speaking career.

Here's the thing though, there is a way to do social media on your terms.

And that is what my guest Mark Saxby is here to share with you.

Mark is more than just 'another social media expert'. Combining his experience as an award-winning BBC and ITV journalist with his expertise gained after setting up one of the UK's first specialist social media agencies in 2011, Mark and his clients have generated more than £20 million in sales through social media.

Mark also founded the national Positive Social charity, which goes into schools to teach young people how to take back control of their lives from social media.

So … sit back and find out how to make social media less 'faff' and more fun.

What you'll discover:

• Why Mark left an award winning career in journalism to create a social media agency.
• Social media strategy for speakers.
• What's best using multiple platforms or focusing on one?
• How much attention you should be paying to AI.
• Mark's view on speakers using paid social media.
• How to use storytelling to get results with social media.
• The three biggest tips Mark has for speakers for getting gigs through social media.
• Why Mark says people should 'Be more Colin'
• The charity social media project that is changing lives in education
• How Mark's spirituality impacts how he runs his agency.
• Where does speaking fit into your sales pipeline.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

All things Mark:

https://www.linkedin.com/in/social-media-consultant/

https://www.statussocial.co.uk/

http://positivesocial.org.uk/

https://www.linkedin.com/in/social-media-consultant/

https://www.linkedin.com/company/status-social

https://www.linkedin.com/company/positivesocial

https://www.statussocial.co.uk/social-media-services/social-media-training/be-more-colin/

Books & Resources*:

The E-Myth by Michael E. Gerber

Value Based Fees by Alan Weiss

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"I've been approached to speak at an event, but they have no budget for speaker fees, should I do it?" … is a question I get asked a lot.

So, I say … "Firstly, that's not a question I can answer for you … but here's some ideas for how you can assess the value of an opportunity for you and your message, and how you can make low fee or free gigs pay."

And those ideas are what I want to share with you today.

In this show I'm covering:

• The problems arising from doing the wrong free gigs
• Criteria for evaluating speaking opportunities
• The possibilities available if you are strategic with free gigs
• How you should position 'free gigs' for event organisers
• What you should say to the audience even if it is a free gig
• 5 ways to make free gigs pay.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

FREE RESOURCE - Stand Out and Get Booked Speaker Playbook (available until end Nov 30, 2024)

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Trigger Warning - this show briefly discusses difficult topics including self-harm and suicide.

Gethin Jones is a survivor, but what few people would have believed, (including Gethin), was that he would also become an international speaker and thought leader.

Growing up in the care system, he spent a total of 8 years in prison, battled intravenous heroin addiction, and was trapped in destructive patterns that seemed destined to lead him to more prison time or an early death.

He found the will to change his life and a way to transform his own narrative arc, and today he shares his story and offers hope and a different future to others incarcerated and employed within the justice system.

Gethin leads Unlocking Potential, a company that works within prisons, probation services, local authorities, and charities across the UK, Australia, and America. He delivers keynote talks, workshops, training, eLearning, and consultancy, aimed at helping individuals, teams and creating a justice system that is fair and fit for purpose for everyone.

If you are struggling to overcome imposter syndrome, or finding it a challenge to get traction with your message, then listen up because you will get inspiration and insight from Gethin's journey from inmate to international speaker.

Enjoy!

What you'll discover:

• The story of Gethin's transformation from inmate to international speaker.
• What prison pipelines are and how Gethin is trying to change the justice system.
• How he busts the myths to shift the narrative about reform.
• How he positions his talk and services to connect with a business audience.
• The mindset and practical steps that enabled Gethin to build a speaking career from one networking meeting in 2016.
• Gethin's advice if you feel that you have a message that no-one wants to hear because it is difficult and challenging.
• How Gethin approached the first talk he gave.
• Why Gethin always approaches speaking as a pupil with something to learn.
• Where speaking fits with moving his mission forward.

To watch the episode on YouTube, click here

All things Gethin:

https://www.linkedin.com/in/gethin-jones-unlocking-potential-99a02510a/

https://x.com/GethinUnlocks

www.unlockingthepotential.co.uk

Books & Resources*:

How to F**K Up and Still Succeed by Gethin Jones

Who Moved My Cheese by Dr Spencer Johnson

The Go-Giver Leader by Bob Burg and John David Mann

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

If you would like to support the show and get more from me and The Speaking Club, check out our brand new Patreon Memberships here: https://patreon.com/thespeakingclub

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Business Book publisher and business author Alison Jones said "for business book writers a signature talk changes the game."

Arel Moodie, Professional Speaker, Disney Show Host and Founder of Talkadot said:

"If you feel like you are not getting booked enough. You need a signature talk. If you feel like you are constantly chasing clients and they aren't chasing you. You need a signature talk. If you feel like you just need to be given a chance but keep feeling like the best-kept secret in your niche... You need a signature talk.

A signature talk is something that all the greats have, and everyone who is frustrated with their speaking career doesn't."

And I say: "get the right signature talk, and you can convert 40% or more of your audience into action authentically and with class!"

That's what I want to share about today … what a signature talk is, what the ingredients are, and your first steps to creating one.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

What you'll learn:

• Why you need a signature talk
• Some examples of great signature talks
• What a signature talk is and isn't
• The three key ingredients of a signature talk
• How to make your message resonate with your audience
• The Big Idea of your talk and what it should do.
• Your roles in relation to making your signature talk a success.

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Free Resources to Get You Into Action:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

[Free Download] The Five Levels of Pain (Identify the Trigger to Get Your Audience into Action)

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

That's a famous and overused quote from Maya Angelou - that really applies to speakers.

Because people won't remember your name or the exact words you say, but they will remember how your message made them feel.

And that is what I want to talk to you about today.

In this show I'm covering:

• What an idea with impact looks like.
• The checklist for idea success.
• What can get in the way of creating an idea that lingers.
• Some tips to help you nail your idea.
• Why it's worth the effort to get there.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Message Monetisation Workshop

Nicola S Morgan TedX Talk

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The definition of 'self-expression' is the expression of one's feelings, thoughts, or ideas, through words, choices or actions, especially in writing, art, music, or dance.

Sounds easy doesn't it?

The trouble is that we are all so bogged down with messages about how we should look, think, speak, and act; that it can make it difficult to let go of expectations and simply be ourselves… and for women this conditioning has many additional layers!

What about you?

How fully self-expressed are you?

Do you want to speak on stage but feel like an imposter positioning yourself as an expert in your niche?

Maybe you do speak, but on stage you find yourself playing safe, or trying to be what you think a presenter should be instead of sharing your personality with the audience?

Well, my guest today will be sharing some ideas to help you to be more you.

Michelle Minnikin is a Chartered Organisational Psychologist, speaker coach, and author of Good Girl Deprogramming.

For many years Michelle struggled under the weight of expectations, playing small, putting herself last and being a 'good girl', without even realising she was doing it.

Eventually she discovered she was suffering from 'good girl conditioning'!

In this show she shines a light on what that is and how it has disempowered women for years, decades, and generations.

And whether you're a man or a woman, who is burdened by how you are told you should be … you will get tips in this show, for how to deprogram that conditioning and set yourself free!

What you'll discover:

• How Michelle became a rebel and why
• Why Michelle is to women like Orpheus is to Neo in the matrix
• What's on the other side of good girl conditioning.
• The resistance she has encountered to her book and ideas.
• How you can tell if you're a good girl.
• How good girl conditioning may be holding you back.
• The three biggest things organisations can do to enable women to fulfil their potential.
• What obstacles you might encounter on the way to being fully self-expressed.
• The biggest challenges Michelle has encountered in creating her signature keynote

All things Michelle:

Good Girl Deprogramming Ebook and Paperback available at all good bookshops

Good Girl Deprogramming (Amazon)

Good Girl Deprogramming (Audible)

Find out if you're a Good Girl at https://goodgirlquiz.co.uk/

Website - https://www.michelleminnikin.com/

Linkedin - https://www.linkedin.com/in/mminnikin/

Instagram - https://www.instagram.com/goodgirldeprogramming

TikTok - https://www.tiktok.com/@michelleminnikin

Books & Resources*:

Be More Pirate by Sam Conniff Allende

Playing Big by Tara Mohr

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

If you would like to support the show and get more from me and The Speaking Club, check out our brand new Patreon Memberships here: https://patreon.com/thespeakingclub

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.

• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This show was prompted by the question of a podcast listener, but reflected a recurring issue with people that I work with.

My clients have written great books, become accomplished experts in their field and have a big message to share, but when it comes to sharing their views in person or on stage, a number of them begin to doubt themselves.

It shows up in the content they share and how they share it, and it will end up undermining their authority, authenticity and the value and credibility of their message in the eyes of the audience.

It also surfaces in the way that they approach gig outreach, sometimes making assumptions and barricading doors before they've even attempted to open them.

Fortunately, I'm able to help them deal with this, and I want to help you too.

That's why in this show, I'm going to share some ideas of why this might be happening based on my experience of working with many, many speakers, some new perspectives and some practical tools to get you out of the shackles of self-doubt.

I want you to be bold, audacious and confident in sharing your message!

Enjoy!

What you'll learn:

• The recurring problem that a listener and others have with self-doubt.
• Why the vessel shouldn't matter when it comes to good ideas.
• What we have in common with Eddie Brock.
• How 'bad stories' destroy your dreams.
• The power in harnessing your imagination.
• How self-doubt shows up in your speaking
• Actions to master your mindset.
• Why you can't tell anyone anything.
• The power of unreasonable excitement.
• The importance of congruence in all aspects of your performance.
• How to become the most powerful person in the world.

And more!!

If you'd like to watch the episode on our YouTube Channel, you can do that here>>

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

https://www.saraharcher.co.uk

Other episodes that will help you with your speaking confidence:

Episode 001 - No negative thought puts you in the corner!

Episode 024 - My 8 Hacks for Mental Resilience and Getting What You Want

Episode 046 - Managing Your Mind with Brooke Hender

Episode 057 - Master your Mind to Achieve What Matters with Gail Gibson

Episode 067 - 8 Tips for Managing Anxiety Around Public Speaking

Episode 091 - Breaking Free from 'Bad' Stories

Episode 098 - Two Must Have Skills for Powerful Public Speaking

Episode 103 - Getting Your Public Speaking Persona Right!

Episode 146 - Do You Need to KonMari Your Mind?

Episode 245 - Overcome Anxiety and Power Up Your Speaking with this Secret Weapon

Episode 282 - [Quick Tip] How to Show Authority Without Shoving it in People's Faces

Thanks for listening!

Brand new for episode 300! If you would like to support the show and get more from me and The Speaking Club, check out our Patreon Memberships here: https://patreon.com/thespeakingclub

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Join our BRAND NEW Patreon community (coming very soon!)
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you feel resistance when you hear the word marketing?

So many people do.

They have hang ups and beliefs about marketing and it can get in the way of them being able to achieve success in their business and as a speaker.

I get it though, marketing can feel complicated, overwhelming and confusing.

But it doesn't have to feel that way.

What if it could feel clear, and light and simple?

Because marketing is about showing your audience the problem you can solve for them, and making sure you stay front of mind, for when they decide to get that problem solved.

That's what I'm hoping you get a sense of today, from my straight talking guest Chantal Cornelius.

Chantal has been helping service businesses attract new clients since 2000. She also speaks to audiences around the world, showing them how to understand the emotional buying decisions made by their clients and how that translates into a stand out strategy for them.

Chantal also happens to be National President of the Professional Speaking Association, (at the time of this episode), so not only does she have golden nuggets to share about how to market yourself, but she has some speaking tips too!

What you'll discover:

• How 7 year old Chantal started her on her quest to stand out.
• Why Chantal believes that USPs don't work.
• How Chantal discovered the marketing strategy that works for her audience.
• What changes she has made to her marketing as a result.
• The test results for my marketing strategy revealed Iive.
• Ideas for effectively measuring your marketing.
• The three most important things that speakers need to get right with their marketing.
• How Chantal started speaking and ended up becoming the National President of the Professional Speaking Association.
• The three things that make a speaker memorable in Chantal's experience.

All things Chantal:

https://appletreeuk.com/take-the-test/

https://www.linkedin.com/in/chantalcornelius/

https://appletreeuk.com/products/stand-out-strategies/

If you'd like to watch the video of the episode, you can do that here>>

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Straight To The Top by Sarah Archer

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you got dreams of turning your years of experience, knowledge and wisdom into a new career as a speaker?

Well that's exactly what Dr Rhona Morrison did.

She is a retired Forensic Psychiatrist, who worked in the NHS for 32 years, and the author of 'I don't talk to dead bodies'.

Her book takes you beyond the sensationalist headlines to show you just what happens in a world where mental illness occasionally makes good people do bad things. Rhona shares her often funny, at times downright bizarre, but consistently thought provoking experiences of delving into the minds of the real offenders she worked with as a leading forensic psychiatrist.

Born and bred in Scotland, into a working-class family, she has a grounded approach to life, with a generous helping of humour.

In this show you'll find out about her writing journey and how transitioned from psychiatrist, to author, to cruise-ship speaker.

What you'll discover:

• How Rhona became a forensic psychiatrist and what they do.
• The gift given by her disabled sister that enabled Rhona to be more effective in her job and inspired the book.
• Some of the stories from Rhona's career in forensic psychiatry.
• The difference between dot-to-dot psychiatry and the art of psychiatry.
• How Rhona has brought light to a dark subject in her book and talks.
• What made Rhona want to get into cruise line speaking and how she did it.
• How speaking on cruise ships works from the speaker's perspective.
• How Rhona approached creating and testing the five talks she needed for her first cruise booking.
• The message Rhona wants her audiences to take home.

All things Rhona (including her book - I Don't Talk to Dead Bodies):

www.rhonamorrison.com

If you'd like to watch the video of the episode, you can do that here >>

Books*:

This is Going to Hurt by Adam Kay

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Straight To The Top by Sarah Archer

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Just recently I've had people reach out to me with a bleeding neck, and what I mean by that is … they have a huge speaking gig less than three weeks away and they haven't got a talk to give. So in this quick tip show, I want to give you a heads up on the problems with winging it and what to do instead.

In this show I'm covering:

• Why people wing their talk.
• The problems with winging it.
• The possibilities if you take a different approach.
• The principles of bringing it.

Enjoy!

If you'd like to watch the video of the episode, you can do that here.

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Thanks for listening!

To share your thoughts:

• share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.