Marketing isn’t exactly what it used to be 10 years ago (or even five or three years ago). Today, companies big and small are spending big budgets on targeted ads, social media, influencers, and more. But does that mean the fundamentals of marketing no longer apply? On this week’s episode of Girlboss Radio, we get some answers, thanks to Melissa Grady, the CMO of Cadillac. As CMO of Cadillac, Melissa leads strategic marketing around the world for the luxury car dealer. Tune in to hear Sophia chat with Melissa about how Cadillac has continued to find new and ~smarter~ ways to target customers, why she's so excited about Super Cruise and what's next for the automobile company. Plus, hear Melissa’s best advice for managers and team leaders. 

To find out more about Cadillac and shop their latest car models, go to cadillac.com. Have feedback on the show? Email us at radio@girlboss.com.

The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac

Girlboss Radio is back with a new host and a renewed mission to help women achieve success on their own terms. Meet our host, Avery Francis! Francis is a veteran HR thought leader who specializes in implementing diversity, equity and inclusion practices in as many workplaces as possible through her consultancy, Bloom. Francis has been featured in Forbes and named a Top 40 Woman in Tech by Betakit. Her ethos? Work should work for all of us. The podcast features weekly chats with inspiring executives, founders and A-listers including filmmaker Domee Shi, mega-influencer Matilda Djerf, Knix founder Joanna Griffiths, and Netflix star Maitreyi Ramakrishnan, among others.

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Discover the all-new Adobe Express mobile app, including Adobe Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today.

"I'm incredibly persistent. And I have a pretty high threshold for being uncomfortable. And that's definitely what I credit my success with," says Laney Crowell, who founded the natural, clean beauty brand Saie, which is a Sephora staple and viral sensation. 
But Laney never thought she'd start a beauty brand. She was the assistant beauty editor at Lucky magazine (and also had stints at ELLE and StyleCaster), she went through seven rounds of interviews (!!!) to be Anna Wintour's assistant, and then started her own blog, The Moment.
Saie Beauty was born out of her modest but loyal following and has grown into a clean-beauty darling. 
The brand has nearly tripled its business in the US from 2022 to 2023, and in 2023, Saie’s social community grew 134% year-over-year. Plus, there are more than 2,000 ingredients Saie refuses to use in their products.
On today's episode, Laney talks about the importance of action (even if you don't have all the answers yet), whether or not she experiences imposter syndrome (the answer might surprise you) and why we should all have "expanders" in our career. 

New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe.

In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class.

Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox.

Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

From Fashion Editor to Beauty Brand Founder with Saie's Laney Crowell

Discover Function of Beauty’s new Custom Repair Line and start seeing visible results in just one use. Take the 2-minute quiz to get your unique hair damage score today at https://functionofbeauty.com/pages/hair-quiz. Get 20% off your entire order with code GIRLBOSS20. Offer ends on May 30th.

Banish book decision fatigue with Book of the Month, a monthly book subscription box, and get your first book for just $5 with code PETALS at bookofthemonth.com.

Dating apps seem to be the hot topic of conversation as of late—but not for the best reasons. 
First, Bumble. After weeks of teasing a re-brand, the dating app’s latest billboard campaign is sparking passionate social-media discourse accusing Bumble of dismissing women’s (perfectly valid) choice to be celibate. They've since issued an apology on their Instagram and said that they will be removing these ads from their global marketing campaign and donating to charity.
Then, there's Tinder and Hinge. This year on Valentine’s Day, six plaintiffs sued Match Group, the parent company of Tinder and Hinge, claiming that they gamify dating and turn users into "addicts.” They also claimed that Match Group isn’t interested in helping users find genuine connections, but instead, they want to keep users purchasing subscriptions and other paid perks to help boost revenue, according to NPR.
If you’re currently single, or have been in the past few years, you’ve probably felt the growing frustration around dating apps. Dating can feel hopeless. So much so that people are ditching the apps altogether in favor of trying to find love the old fashion way. Which is easier said than done. 
But are dating apps the problem, or are we the problem?
Today's guest is Stephanie Danzi, the senior vice president of global marketing at Tinder. Avery and Stephanie chat about dating app burnout, what people are getting wrong about Tinder, and whether dating apps will ever go away.

New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe.

Check out our brand-new Girlboss Courses! In Spark Your Career Renaissance, career coach Tori Lazar will help you figure out what lights you up at work and in your life, and teach you how to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance.

In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class.

Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox.

Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Are Dating Apps the Problem? with Tinder's Stephanie Danzi

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today.

Elaine Welteroth is a bit of a Girlboss legend. She was a speaker at our Girlboss Rally conference for two years in a row, and has been a guest on Girlboss Radio. We’ve been champions of Elaine’s career since her days at Teen Vogue when she became the editor-in-chief at just 29 years old, the youngest in Condé Nast history. 
Since then, she’s gone on to write a New York Times best-selling memoir, More Than Enough, and teach a course with MasterClass about designing your dream career.
We're so excited to have Elaine on the pod once again to talk about her latest venture: birthFUND, a non-profit that supports families in the U.S. who can’t afford the out-of-pocket costs of midwifery care. And she launched it with none other than tennis legend Serena Williams. 
Elaine and Avery chatted about how her own birthing experience inspired her to start birthFUND, how to advocate for yourself when pregnant, and how she brings big ideas to life.

Learn more about birthFUND at thebirthfund.com and @birthfund on Instagram, and follow Elaine at @elainewelteroth.
 
New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe.

Check out our brand-new Girlboss Courses! In Spark Your Career Renaissance, career coach Tori Lazar will help you figure out what lights you up at work and in your life, and teach you how to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance.

In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class.

Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox.

Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Making the Case for Midwifery Care with Elaine Welteroth

Banish book decision fatigue with Book of the Month, a monthly book subscription box, and get your first book for just $5 with code PETALS at bookofthemonth.com.

Discover Function of Beauty’s new Custom Repair Line and start seeing visible results in just one use. Take the 2-minute quiz to get your unique hair damage score today at https://functionofbeauty.com/pages/hair-quiz. 

"You're not being as intellectually stimulated as you think you are if everyone around you is saying the same thing." These are the kinds of truth-telling one-liners Africa Brooke is known for. 
She is an author, consultant, strategist and international speaker with a unique focus: tackling self-sabotage and self-censorship. In her new book, The Third Perspective, coming out on May 14, Africa invites us to return to critical thinking and reduce the pressure we all feel to share our thoughts publicly on social media (where not having the "right" opinion can have damaging consequences).
In this episode, Avery and Africa talk about self-censorship, how to communicate more bravely and the power in changing your mind out loud.

Pre-order The Third Perspective, and check out Africa's podcast, Beyond the Self, here: https://pod.link/1508176184

New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe.

Check out our brand-new Girlboss Courses! In Spark Your Career Renaissance, career coach Tori Lazar will help you figure out what lights you up at work and in your life, and teach you how to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance.

In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class.

Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox.

Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

How to *Actually* Speak Your Mind with Africa Brooke

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today.

This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom. 
Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, The Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty.
Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers. 
Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one. 
For career advice and BTS of Katie's life, start with her TikTok (where she has almost 100K followers), @katiewelch.

New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe.

Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance.

Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox.

Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac

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