The Strength Coach Podcast

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Mitch Sadowsky, 2-time Golf Digest Top 50 Golf Fitness Trainer, Owner and founder of Aretas Performance

We spoke about:

• Golf Fitness
• Misconceptions about fitness for golf
• Strength Training for golfers
• Programming for golfers and how it differs from regular programming
• Speed & Power training for golf
• Making sure you don't put speed on top of dysfunction
• Non-negotiable for training golfers
• Staying in your lane- when is it too far
• How training for golf is similar to training for longevity

• much more

We spoke about:

• Why functional training gets a bad rap
• The Why's behind the Scoop Toss & the Med Ball Drop catch
• How they promote consistency at MBSC

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Sumit talks about the immense power of getting involved in your community.

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

This episode starts a special 3-part series from Coach Joe at The Business of Strength.

The 3 Pillars of Scaling Your Gym Business
In Part 1, Coach Joe talks about Vision and Mindset of Scale- being ready for the challenges you will face when you start to scale.

If you are ready to scale, step outside the comfort zone, and get to work…then this is the event you’ve been waiting for. 

It’s time for the Strongest Year annual retreat.  The gym business mastermind event of the year.  This year’s retreat is all about scale.  Growing your skills as a gym owner, growing to multiple locations, growing your team, and scaling your systems to make it all go!  

If you are looking for a no-nonsense action-packed event that is HIGH on action and LOW on FLUFF, this is the event for you.  

Real gym owners who are LIVING IT, LOVING IT, AND GROWING IT will teach you the actual systems that are working for them right now.  

Who is this for? Gym owners who want to scale their business beyond 500k 

What is the event like? Two-Day Gym Business specific mastermind with lectures, workshops, breakout sessions, and social networking events. 

Where is the event? Canopy Hotel Scottsdale AZ 

When is it happening? September 19-20 

Why choose the Strongest Year Retreat?  Founders Joe Riggio & Dan Goodman started the Business of Strength in 2015 after years of building their brand Varsity House Gym, and global leader in strength.  

They saw a need to improve the state of the industry and wanted to create a program that existed to help gym owners turn their passion for strength into profitable business they love!  

They saw that far too often gym owners were overworked, underpaid, and burnt out!  

Mastering their systems can save YEARS of headache and mistakes and get the cheat code on business from some of the best gym owners and fitness professionals in the industry.

They specialize in REAL brick and mortar gyms and are still actively working in and growing the brands we work with.  No Fluff, No Influencer BS, No BS Theory. Nearly 30-Years of private sector gym experience.  

Investment: $799

Get a $300 Discount!
Strengthcoach Podcast Discount (CLICK HERE): Use Code STRENGTHCOACH300

Thanks for Listening!

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Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"Life Lessons at 45"

We spoke about the newsletter he sent out to his mailing list:

This Month on June 18th I turned 45 years old. When I multiply 45x2…I get 90. If I’m lucky, I’m half way. One of the proudest accomplishments of my life was presenting my kids a book that held 365 pieces of life advice.

It was 50,000 words that took me a full year to create. I’ve decided to do a mini version for you here about life, business, success, family, marriage, health, marketing and any other random stuff that comes to my mind as I write this. 

Some of these I’ve mastered, others a work in progress…

1. Are You Successful? That’s totally dependent on YOUR definition of success. Only your definition of counts. Not your parents, not yours, not anyone on social media. Only Yours. If you don’t feel successful it could that you really are, you just haven’t created your version.    
   
   
2. On Reality. Reality is not the way you wish it was, it’s the way it actually is. The farther away from this we get the less power we have to make our lives better. Show me someone out of touch with reality and I’ll show you someone struggling with life. 
   
   
3. So What? Most problems are very small if we put things in perspective. This is a habit that deserves practice and please borrow my favorite mantra for the perspective habit of SO WHAT? 
   
   
4. Health and Money. There’s no sense in ruining your health to make more money. The people that do spend all their money trying to get their health back. Many times, it’s not enough. 
   
   
5. On Happiness. Happiness is not a destination, it’s a state of mind that can be achieved right now. Don’t be on a journey to be happy. Look around and recognize the love, beauty and great people in your life and it’s right there. You can have a great life and not be happy every minute too. 
   
   
6. Your Inner Circle. Who you spend time with most will become major influences in your life. It works in both directions. 
   
   
7. Free Money For Disciplined People. Save money… every month. Because compound interest is very powerful  Teach this to your children early. 
   
   
8. Stretch. If your PR in the deadlift goes down by 4 pounds became if stretching that’s a trade to make. As I get older, I need to stretch more…if I don’t I feel like garbage.  
   
   
9. Leave Thy Mother and Father. The most important person in the world to me is Vanessa (My Wife) My actions didn’t always back this up. Today they do. 
   
   
10. What matters most for retention. The secret to great retention is a great staff…It’s not your programming, your equipment or your member BBQ’s. The secret for bad retention is lots of staff turnover.  
    
    
11. Marriages Over Time: Mine started rough, has gotten better every year. I can only point to personal growth from both us. The focus on becoming the best version of ourselves has done the trick. 
    
    
12.     Life Insurance: Get Life Insurance. 
    
    
13.     Double KB Deadlift>Trap Bar Deadlifts…for guys that write lots of books and have tight hips. 
    
    
14.     My Favorite Snack. Cinnamon roll protein powder (from my man Jason Derose and GymSupps.org) Greek yogurt with blueberries.
    
    
15.     Read This: The Road Less Stupid By Keith Cunningham,…as many times as you can. 
    
    
16.     Making Money and Keeping Money. These are different. Making a lot of money doesn’t mean you’ll have a lot. 
    
    
17.     On Resentment: Resentment is like injecting poison into yourself and expecting the other person to die.  
    
    
18.     My personal definition of success has 4 components: 

• Good Physical and Mental Health
• Great Marriage
• Great Relationships with my kids and small handful of friends
• Work I love that makes a difference in the world and pays me in abundance

What’s yours? 

1.     Write everyday…it will likely make you rich.  
   
   
2.     Nostalgia is very powerful. Watching old school WWE documentaries makes me really happy. Go find what brings you nostalgia and consume it…intelligently, guilt free. 
   
   
3.     Focus on yourself LESS. The more you focus on you and every negative thought or feeling you have, the more miserable you’ll be. Shift the focus to other and be grateful. 
   
   
4.   Pay Attention. The moment in front of us is most important, learned that from my wonderful wife. 
   
   
5.     Productivity. The most important part of productivity is knowing the most important things you do…and doing them as much as possible 
   
   
6.     Time Block. You are insane if you want to be more successful and you don’t time block. Here’s how it works. Decide to do something important (see 23) than, set a timer, then work on ONLY that important thing till the timer goes off. Very Simple, impossible for most.
   
   
7.     On Decision: Your life is just the sum of all the decisions you’ve made up to this point. This is a skill, you can better at this. It’s a wise decision. 
   
   
8.     If you want to make more money…

• make more offers 
• raise your prices 
• learn things that bring more value to your market

1.     The secret to successful public speaking comes down to these 3 things: 

• Focus on bringing value to the audience and how you can impact their life, not how you’re going to do
• Great storytelling: tell lots of stories about yourself that will have meaning for your audience 
• Talking about something you know inside and out 

1.     Let it Go. The calmest I’ve been in my life is when I’ve let go. The most tense I’ve ever been is when I’m holding tight. 
   
   
2.     Fixing Anxiety. You cannot truly fix anxiety if you do not address breathing. 
   
   
3.     Going to God. Don’t just go to God when you need him, go every day.
   
   
4.      If you have kids, write them letters. Letters that they will keep. Letters that will be there when you’re gone. This means write something good, something worth keeping. 
   
   
5.     People. If you own a gym, you will never have freedom without learning how to recruit, lead and manage good people 
   
   
6.     Money Matters. The people that say it does not… don’t have any. Become smart about money and by all means make loads of it. But know that money beyond a certain level won’t bring more happiness. There’s LOTS of miserable rich people. 
   
   
7.   On Visualization. If you want something, start to visualize it. Make it a daily habit and there’s a very good chance you’ll get whatever you visualize. 10 minutes a is the ticket to getting what you want. Wake up and do it. 
   
   
8.     On Walking. When you need ideas, mental clarity or just to dump some stress…WALK. Just start walking and don’t stop until you need to. No headphones. Because silence wages war on the negative thoughts in your mind. 
   
   
9.     Let Them Do It. Let your kids carry their own bag, make their own lunch, turn off their own light and by all means of they struggle, as hard as it is, let them figure it out., They will. 
   
   
10.     Kids and BJJ. Start your kids in BJJ at a young age. It’s been the best thing I’ve ever done for my 3 kids. 
    
    
11.     Stand on the Shoulders of Great People. Read biographies of successful people or listen to the founder’s podcast 
    
    
12.     Date Night. Every Week. non-negotiable. You can’t afford to say you can’t afford it or don’t have the time. 
    
    
13.     You can be jacked and not be healthy…Your blood tells the story of your health on the inside. Get it drawn a few times a year. 
    
    
14.     Be a Producer. Create and build things that bring value to the world. Write the book, start the business, film the video. Go do stuff. 
    
    
15.     Proudest Moments= Toughest Times. When I look back the proudest moments were during the shittiest times. Try to remember that in the moment of the shit time, it’s hard but is a skill that can be developed.
    
    
16.     Workout. Every Damn Day. No exceptions. No Negotiations. No Whining. It will be done. 
    
    
17.     Find this out. If you don’t know what you want, no one can help you. If you don’t know…This becomes job number 1. 
    
    
18.     Environment. Where you work matters a lot. I get much more quality work done at the library than I do at Starbucks. 
    
    
19.     Steel Trap Retention. In your quest to grow your business never forget that keeping your clients is much easier and cheaper than getting new ones. Build a business where people would never even consider leaving for a competitor. 
    
    
20.     Run hills. It’s good for the heart and makes your calves look jacked. More importantly, everything worthwhile in life is uphill, might as well get some reps. 
    
    
21.     Be curious. Put serious thinking into why things work, why they don’t, why some people are winning, why others are losing, why you have certain thoughts, why you feel certain emotions, options. Meet it all with curiosity and it’ll show up very differently. 
    
    
22.     Fasting. It just makes sense if you want more energy and better health. It’s amazing how much better I feel when I fast.  The panda man knows his stuff. 
    
    
23.     Paycheck People. Look for team members that will fall in love with your vision, culture and values. I’ve never had any success with “paycheck people."

Get a free digital copy! The Ultimate Guide to Small Group Personal Training:

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Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets"

We spoke about:

• Main parts of The Little Book of Gym Marketing Secrets

  • Core Marketing Tools

  • Lead Generation Systems
  • Lead Nurture Systems
  • Lead Conversion Systems
• The Long Tail Game
• The Client Avatar
• Demographics vs. Psychographics
• The Front End offer- what is it and how to optimize it
• The first place to start with your marketing services
• Should new gyms do paid advertising 

• much more

Get a free digital copy of Mark's new book:

We spoke about:

• Problems with "Fitness Testing"
• "Change is good, just don't change everything"
• We are in the life changing business

Brought to you by Naamly

NO SEGMENT THIS WEEK

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Hunter Eisenhower, Associate Head Coach for Sports Performance at Arizona State University, creator of The Force System

We spoke about:

• His article Redefining Strength: High Force Does Not Equal High Load

• The Force System in Training

  • 4 categories- High Force

  • Fast Force

  • Slow Force 

  • Human Force
    
    
• A “yielding” isometric  vs  “overcoming” isometric
  
  
• Depth jumps and drop catches

• Superpower Program: How to Train Narrow & Elastic-Driven Athletes vs. Wide & Muscle-Driven

• much more

We spoke about:

• Training for something like the NHL playoffs
• His progress with Depth Jumps
• Thoughts on training athletes with bodybuilding splits

Brought to you by Naamly

NO SEGMENT THIS WEEK

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Nate Vankouwenberg, author of "Functional Strength Training for Physical Education"

We spoke about:

• The current state of physical education
• The impact of the current state on children and learning
• What is Functional Training
• Why functional training is important for kids
• Curriculum design
• Progressions and regressions
• Teaching guidelines

• much more

We spoke about:

• The Reliance on Technology for Performance
• Are individual programs overrated for high level athletes
• The Football “Lens” 

Brought to you by Naamly

NO SEGMENT THIS WEEK

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to You by PerformBetter.com.  Click here for the current sale.

Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"The Dark Side of Owning a Gym with Vince Gabriele"

We spoke about:

All the stuff that can wrong!

• the sticking points
• burnout
• lawsuits
• betrayals
• criticism
• the money problems

The Result: The Ultimate Personal Development Experience

• Self Acceptance
• Self-Development
• Self Discipline

The Fruit:

• Freedom
• Wealth
• Transformation

Most underrated success principle: Find people who have done what you want and pay them to help you get it. 

• Much More!

Get a free digital copy! The Ultimate Guide to Small Group Personal Training:

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Josh Henkin, co-creator of Low Back Pain/Pelvic Control 6-week Online Masterclass

We spoke about:

• What The Industry Gets Wrong About Chronic Low Back Pain

• Social media science
• The Biopsychosocial model
• Current research about back pain
• what you should know about the thoracolumbar fascia

• Predictive Coding  

• How the brain factors into all of this

• The role of core stability in back pain

• His new Low Back Pain/Pelvic Control 6-week Online Masterclass- starts June 11!

• much more

We spoke about:

• Why is keeping athletes healthy being misconstrued as creating fragility
• Why having a better VO2 max should not be a priority for athletes

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Sumit Seth discusses "Simplify to Multiply- using the D.E.A.D. A.P.E. analogy"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Carmen Bott, creator of ACL REHAB: Exercise Prescription from A-Z

We spoke about:

• Everything ACL Rehab
  • Why are the increasing
  • Stages of ACL rehab
  • Return to Play
  • Problems with RTP Testing
  • There course, "ACL REHAB: Exercise Prescription from A-Z"
  • much more

We spoke about:

• Do You Need to Do Sprint Technique Drills?
• The Transverse Chop
• The Anti-Rotation Discussion

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Sumit Seth discusses "Implementing the concept of the Third Place for your gym"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

Thanks for Listening!

Brought to You by PerformBetter.com.  Click here for the current sale.

Vince Gabriele, owner of Gabriele Fitness and founder of Fitness Business University and Kiss Marketing

"The Ultimate Guide to Small Group Personal Training with Vince Gabriele"

We spoke about:

• An overview of his new book- The Ultimate Guide to Small Group Personal Training

• Small Group Training defined
• Small Group vs. Medium Group vs. Large Group 
• Shifting over from your existing model to small group
• Why some gyms should stay doing what they are doing 
• a few "deadly sins" of small group training
• Marketing tips for small group training
• Keeping some skin in the game
• Much More!

Get a free digital copy! The Ultimate Guide to Small Group Personal Training:

Thanks for Listening!

Brought to you by Perform Better

Check out the latest sale at PerformBetter.com

Chris Poirier, General Manager at Perform Better

We spoke about:

• The new Summit format for this summer
• No more Sundays
• An added session- a new networking/Q&A room 3 presenters
• The Florida lineup
• much more
• Check out the Summits here

We spoke about:

• Loaded Change of direction drills
• Why pushing knees over toes is a bad idea for Knee pain
• Belief Clusters
• Muscle as we age

Brought to you by Naamly

Sumit Seth discusses "Core values and how to put them into play to advance your member experience"

Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention. 

Get the Exclusive Naamly Fitness Business Boost Bundle

• BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue.
• BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge!
• BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability.

  Click here to get the Bundle

About "Be Like the Best"

During the last 17 years of interviewing many strength coaches, fitness professionals, physical therapists and gym owners, Anthony Renna has accumulated a rolodex of “The Best of the Best” in the fitness profession.

This book is a collection of interviews with some of those top successes. Through his conversations, you’ll learn how they evolved in their careers, what habits and traits they believe made them successful, their goal setting processes, how they get through the hard times everyone faces and even some books to read and people they recommend following.

After each interview, you’ll find a challenge or action step based on an important takeaway from each interview.  These are designed to encourage you to build the habits to Be Like the Best on your journey to dominating in this profession.

As a fitness professional, you’re already making an impact in your clients, athletes and patients. This book will help you stand out in a crowded field and help guide you on the road to success.

Go to BeLiketheBest.com for more info

Thanks for Listening!