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Discover the untapped potential of nutrition coaching as we decode the Total Daily Energy Expenditure (TDEE) equation – your key to unlocking at least $30,000 in additional annual revenue while dramatically improving client outcomes.

Most trainers make a critical mistake by bundling nutrition guidance with their training packages, effectively leaving thousands of dollars on the table each year. By understanding the science behind TDEE – from Basal Metabolic Rate to the surprisingly significant impact of Non-Exercise Activity Thermogenesis – you'll gain the confidence to position yourself as a nutrition expert worthy of premium rates.

The podcast reveals why most calorie calculators fail your clients and how to create realistic, personalized recommendations that account for both physiological needs and psychological realities. You'll learn why protein has nearly six times the thermic effect of fat, how to calculate appropriate caloric deficits that clients can actually sustain, and why partnering with a Registered Dietitian can elevate your practice to extraordinary levels.

Beyond the science, we dive deep into the business strategies that separate struggling trainers from those earning six figures. From structuring separate nutrition assessments to setting appropriate pricing ($300 is suggested), you'll discover how to communicate your value and create a nutrition coaching service that clients gladly pay for. We even discuss creative ways to have your clients sponsor your nutrition certification, turning education expenses into marketing opportunities.

Whether you're looking to add nutrition coaching to your existing practice or take your current nutrition services to new heights, this episode provides the blueprint for creating sustainable results for your clients while adding a substantial second income stream to your business. The future of fitness is integrated, specialized expertise – and this episode shows you exactly how to position yourself at the forefront of this evolution.

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Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm