The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

What if you could add $7K/month without leaving your therapy practice? Peggy DeLong, a psychologist of 23 years, did just that—launching her coaching business and enrolling 5 women in 30 days. She found a way to protect her license while finally building the business she truly wanted.

Peggy shares how midlife worked in her favor, how she got over calling herself a coach, and the legal steps that made her feel safe. Even after losing her mom just days into the launch, she turned that grief into momentum. Her story is proof of what’s possible when you bet on yourself.

More about Peggy DeLong:

Dr. Peggy DeLong, is a psychologist, professional speaker, author, therapist, and Midlife Awakening Coach, she helps others with overwhelm to experience peace and joy in their lives through utilizing her framework of The 4 Ps for Mental Health (Prioritize, Plan, Practice, Prosper) and her research-backed, brain-based proprietary methodologies, The Grateful Day and The Prioritize P.E.A.C.E. Method.

Topics covered on Therapist to Coach:

• How Peggy protected her license while stepping into coaching.
• What helped her finally own the title “coach” after 23 years as a psychologist.
• Why she sees midlife as her coaching superpower.
• The reason traditional coaching programs didn’t work for her.
• The mindset shifts she needed after years of not self-disclosing.
• How losing her mom days into the launch fueled her success.
• The exact steps she took to enroll 5 women and earn $7K in her first month.

Resources from this episode:

• Therapist to Coach Accelerator program
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Connect with Peggy DeLong:

• Website: www. midlifeawakeningsisterhood.com
• Facebook Group: Midlife Awakening Sisterhood: Building Purpose, Meaning, Connection, & Joy

------

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"The right people will be attracted to what you have to offer when you are true to yourself and authentic and vulnerable." - Peggy DeLong

In this episode, I sit down with Danielle Swimm, “The Entrepreneurial Therapist,” for a no-fluff chat on scaling your group practice without burning out. As a new mom and business owner, Danielle dives into building multiple revenue streams minus the hustle culture, why she skips Instagram in favor of SEO, and the mindset shift from therapist to CEO. We unpack the real differences between hiring associates vs. licensed therapists, why tracking your energy trumps tracking your time, and her Monday productivity hack that transforms her week. If you’re done trading time for money and want a thriving practice and a life, you’ll want to hear this.

More about Danielle Swimm:

Danielle Swimm is a therapist in Annapolis, MD. She's a group practice owner and also runs The Entrepreneurial Therapist, a consulting company where she helps female therapists start and scale their private practices through courses, big ideas and group practice. She is passionate about helping female entrepreneurs push beyond their fears, and learn mindset, marketing and systems. She's a single mama of a 5 year old and in her free time hikes and reads.

Resources from this episode:

• The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Connect with Danielle Swimm:

• Instagram: @entrepreneurialtherapist
• Podcast: The Entrepreneurial Therapist Podcast
• Free SEO Guide for Beginners

------

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"We often don't realize how incredibly powerful we are just as humans and entrepreneurs, like we have so much power and intelligence that we do not harness because we pile on all these nonsense tasks like admin work." - Danielle Swimm

Do you ever feel like there aren't enough hours in the day? The time management strategies I'm sharing today are for therapists building coaching businesses in the margins of life - while juggling kids, clients, home responsibilities, and trying to squeeze in self-care. No fluff theory or rigid systems that only work with six hours of childcare in a silent house (because who has that?). Instead, I'm breaking down what actually works when you're maxed out.

I'll show you why focusing on just one intentional action daily creates major momentum, how Parkinson's Law affects your productivity, and why energy-based time blocking beats traditional scheduling methods. Plus, you’ll learn how to leverage those precious 15-minute windows that pop up throughout your day.

My clients with full caseloads and families are making this happen, and you can too! You don't need more time. You need better boundaries, smarter constraints, and possibly a mindset shift about what's really possible in the time you already have!

Topics covered on Time Management Strategies:

• Why focusing on one big thing per day is a powerful time management strategy
• How Parkinson's Law affects your productivity, and what constraints you should set.
• What makes energy-based time blocking more effective than traditional scheduling.
• Why a weekly reset ritual is crucial for reclaiming your time.
• The mindset shifts you need to make about time to succeed as a therapist who is building a coaching business.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

------

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"Your C minus work is probably A work, so just be okay with it being good enough and then we move on." - Carly Hill

What if scaling your group practice let you tuck your kids in at night? In this episode, I talk with Nicole McCance, a retired psychologist who built a 55-therapist practice in 3 years, while raising twins, and sold it. Now, she teaches her 5-step system to help other therapists grow as well. We break down how to hire your first clinician, fill their schedule, and use consult scripts that convert. If you’re hitting an income cap or exhausted from working nights and weekends, this one’s your game-changer.

More about Nicole McCance:

Nicole McCance is a Psychologist (retired) turned Business Coach for therapists scaling to a group practice. She expanded her private practice to 55 therapists and multiple 7 figures in 3 years (with toddler twins at home). She now teaches therapists how to help more people, make more money, and have more freedom following her proven method: The McCance Method

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Sign up Nicole’s FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It’s HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you—so you can stay present with clients and reclaim your time.

🎉 Try it at heyberries.com with code CARLY50 for $50 off your first month.

Connect with Nicole McCance:

• Website: https://mccancemethod.com
• Instagram: @nicole.mccancemethod
• Podcast: The Business Savvy Therapist

💕 Looking for more support? Click here to explore different options to work with Carly

💕 Drop me a DM on Instagram

Quote:

"I was able to grow my practice to 55 therapists, but the thing I'm most proud of is that it ran without me." - Nicole McCance

Is your nervous system sabotaging your wealth-building efforts without you even realizing it? Nervous system regulation is the missing piece that most entrepreneurs overlook when trying to create sustainable wealth.

I see it all the time. Brilliant women who have the right strategies, who've invested in mentors and done all the "right things," but still aren't experiencing the overflow they desire. The truth? It's not about adding another funnel or content strategy. It's about expanding your capacity to hold success. When your body doesn't feel safe to receive abundance, you'll unconsciously repel the very things you want.

So in today's episode, I'm taking you beyond mindset work into the deeper realms of energetics and nervous system regulation. You'll discover why safety is part of your business strategy, how to recognize when you're in survival mode, and practical ways to rewire your subconscious to become an energetic match for wealth. This is the conversation that might change everything for your business, so tune in now!

Topics covered on Nervous System Regulation:

• What's really happening when your results don't match your efforts in business.
• How an unregulated nervous system can create a glass ceiling for your wealth.
• Why "safety" is a crucial part of your business strategy.
• Signs your nervous system is in survival mode and sabotaging your success.
• Practices can help you regulate your nervous system and expand your capacity to hold more success.

Resources from this episode:

• Therapist to Coach Accelerator program

Enter The Podcast Giveaway Here:

• https://thethrivingtherapreneurpodcast.com/reviews

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"One of the biggest truths I've learned is that regulation is part of the plan. Overflow is the result.” - Carly Hill

Feeling overwhelmed by all the tech you think you need to start your coaching business? Breathe easy - because you do not need thousands of dollars for fancy websites, funnel systems, and shiny software to land your first client. I built my first coaching business with just pen and paper, a Google Doc, and an Instagram account. That's it! And guess what? I wasn't a tech wizard!

In today's episode, I'm cutting through the noise and busting the biggest myth that's keeping new coaches stuck. I'll walk you through exactly what you need (just three simple things!), what you absolutely don't need, and how to keep everything streamlined so you can focus on what actually matters: getting paying clients through human connection. No fancy systems required.

So if tech overwhelm is holding you back, this episode is your permission slip to simplify and start making money. I'll meet you wherever you are on your tech journey - free, low-cost, or all-in options - so you can stop overthinking and start coaching.

Topics covered on What Tech and Systems Do You Need When Starting a Coaching Business:

• The only three tech essentials you need to start your coaching business.
• Why social media is non-negotiable for your coaching business in 2025.
• How you can track leads effectively without an expensive CRM system.
• Free or low-cost options for hosting your course content.
• When is the right time to invest in more advanced systems for your coaching business?
• The tech tools I personally use in my coaching business.

Resources from this episode:

• Therapist to Coach Accelerator program
• Google Workspace
• GoHighLevel
•  ClickFunnels
• Kajabi
• ConvertKit
• ThriveCart

Related episodes:

• Building Trust with a Powerful Social Media Presence [Ep 25]

Enter The Podcast Giveaway Here:

https://thethrivingtherapreneurpodcast.com/reviews

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"When I built my first coaching business, I built it with pen and paper, a Google doc and an Instagram account." - Carly Hill

Episode description:

Are you throwing money at ads without seeing results? Then you're in the right place because in today’s episode, I'm going to talk about paid advertising for coaches, and I'm sharing exactly what you need to have in place before running a single ad!

The first thing you need to know is it's not about spending more—it's about spending smart. I've watched too many entrepreneurs dump thousands into Facebook and Instagram ads before their foundations were solid. That's why I'm walking you through the essential elements you need first: message clarity, offer validation, and a funnel that actually converts organically. I'll explain why your organic strategy matters so much, what metrics actually deserve your attention, and realistic timelines for seeing results (hint: it's not overnight). I'm also sharing the common pitfalls I see coaches make with their ad strategy and how you can avoid them.

Ready to amplify what's already working instead of throwing good money after bad systems? Let's tune in!

Topics covered on Paid Advertising:

• The most important thing you need to know about paid advertising to get faster results.
• How you should approach metrics, and what numbers actually matter.
• What a realistic budget and timeline looks like for testing your ad campaigns.
• Why outsourcing your ads too early might cost you more than money.
• How organic marketing plays into your paid advertising strategy.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

------

💕 Looking for more support? Click here to explore different options to work with Carly.

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“ Ads are an amplifier. They're not a miracle worker.” - Carly Hill

Are you tired of the silent burnout that comes from trying to be visible everywhere? The visibility power move I'm sharing today changed my business forever - and it's not what you think. Forget reels, funnels, or brand photoshoots. I'm talking about writing your book.

As someone who went from zero to bestselling author while running my seven-figure business, I quadrupled my email list and brought in an extra 10K monthly revenue after publishing. The best part? Your book works for you 24/7, building trust before clients ever speak to you. I've had people binge my book over a weekend and enroll in my coaching by Monday! Don't wait until you feel "established enough" to write - that's backward. Your book is what helps you become established. If you've helped even one person, you already have what it takes.

In today's episode, I'll break down exactly how to position yourself as the go-to expert in your field, why authors get more speaking gigs and high-ticket clients, and how my Bring Your Book to Life program can help you hold your published book in just six months. Ready to stand out without the hustle?

Topics covered on The Visibility Power Move:

• Why writing a book was the best visibility power move I made for my business.
• What makes a book the ultimate "business card on steroids" for your business.
• Why you don’t need to be established before writing your book.
• How you can finish your book in just six months even with a busy schedule.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
•  Bring Your Book to Life program

Enter The Podcast Giveaway Here:

• https://thethrivingtherapreneurpodcast.com/reviews

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"You don't need to be known as a thought leader in order to write a book. Writing a book can help you be known as a thought leader." - Carly Hill

Ever been told to start with a $97 course and work your way up to a high-ticket coaching program? I'm calling BS on that advice! Because the truth is starting with low-ticket offers is the long way, the hard way, and often the broke way.

Let’s break down the math: with a $47 ebook, you need 200+ sales to hit $10K a month. With a $5,000 program? Just 8 clients. That's it. I know what you're thinking – "Who's gonna pay that much for my program?" I've helped countless exhausted therapists escape the burnout cycle by flipping this model on its head.

In today's episode, I'll walk you through exactly why low-ticket is actually a scale strategy (for later), while high-ticket is for NOW money. I'll show you how to create an irresistible high ticket offer that solves one big problem for one specific person better than anyone else. You'll learn my proven process for getting paid to create your coaching program instead of spending months building something nobody buys. So if you're tired of trading dollars for hours and ready to build real freedom, this episode is for you!

Topics covered in High-Ticket Coaching Program:

• Why you should create a high-ticket coaching program first instead of a low-ticket offer.
• The difference between a course, a program, and a hybrid coaching model.
• How you can sell a high-ticket coaching program before creating it and get paid to build your signature offer.
• The real reason people invest in high-ticket programs.

Resources from this episode:

• Grab your free copy of The Therapreneur Book: A Therapist's Guide to 3x Your Therapy Income - just cover shipping!
• Check out the Therapist to Coach Accelerator, a go-to training program for licensed therapists ready to confidently step into coaching.

This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It’s HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you—so you can stay present with clients and reclaim your time.

🎉 Try it at heyberries.com with code CARLY50 for $50 off your first month.

Enter The Podcast Giveaway

https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Looking for more support? Click here to explore different options to work with Carly

Related episodes:

• Simplify Your Coaching Business with the Power of One [Ep 42]

Quote:

“Low ticket offer is great for extra cash, but high ticket offer is for real cash.” - Carly Hill

Episode description:

Can you believe we're halfway through the year?! It's time for a mid-year business check-in to zoom out and catch you up on everything that has been going on.

In today's episode, I'm sharing the honest behind-the-scenes of running a multi-seven-figure business while navigating life with a newborn. I chose "adaptability" as my word for 2025, and wow, has it shown up in unexpected ways! I'll tell you about the major shift I made - focusing on integration rather than adding more, how I'm creating personalized pathways for my clients, and why my transition to motherhood has been surprisingly smooth (hint: it involves outsourcing and delegation). Plus, I'll talk about money and why you shouldn't feel guilty for wanting more of it.

This episode is your permission slip to reassess what's working, pivot with grace, and realign for the rest of 2025. Consider this your sign to do a mid-year business check-in too; maybe it's not about doing more, but about being smarter with what you already have.

Topics covered in this episode:

• How I chose "adaptability" as my word of the year, and how has it shown up differently than expected?
• Changes I’m making to personalize the client experience in the Therapist to Coach Accelerator program.
• How my transition to motherhood has affected my business efficiency and time management.
• Why we should stop feeling guilty about wanting more money, especially as service providers

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Click here to explore different options

Quote:

“ You are allowed to unapologetically want to make more money while also transforming lives. Both can be true at the same time.” - Carly Hill