The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

If you’ve ever thought, "Everyone and their mom is a coach - how am I supposed to stand out?" you're in the right place! Standing out as a coach isn't about shouting louder or competing with others—it's about creating your own blue ocean. In this episode, I'm walking you through exactly how to position yourself as the go-to expert in your niche, even if you're just starting from scratch.

The coaching industry has grown 62% since 2019 for a reason. People are craving support outside traditional systems. But if you're speaking to everyone, you're selling to no one. I'll show you my 10-step formula to cut through the noise, from hyper-niching down to creating your signature framework (your secret sauce!). You'll learn why your copy matters more than pretty branding, how to step into your CEO identity, and why focusing on conversations beats obsessing over algorithms.

Whether you're a therapist wanting to scale beyond the office, or just craving more freedom and impact, this episode is a must-listen for you. The world doesn't need more noise—it needs the fully expressed version of YOU.

Topics covered on How to Stand Out as a Coach:

• Is it possible to stand out as a coach among so many other coaches?
• Why is the coaching industry booming now, and is it too late to join?
• How you can create your own "blue ocean" instead of competing in the crowded market.
• What makes a real niche that actually helps you stand out as a coach?
• Why you should focus on one core offer instead of creating multiple programs.
• How you can make your copy connect emotionally with your ideal clients.
• The best way to overcome client objections before they even ask.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Google Workspace

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CONNECT AND WORK WITH CARLY

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Related episodes:

• How to Find Your Niche & Connect with Your Ideal Clients [Ep 29]
• Simplify Your Coaching Business with the Power of One [Ep 42]

Quote:

“ You don't have to be perfect. You don't have to know everything. You just have to be real.”- Carly Hill

Are you piecing together your coaching business with free resources, hoping something will click? The transition from therapist to coach doesn’t have to feel like pushing a boulder uphill.

In this episode, I’m handing the mic to my clients. You’ll hear raw, unfiltered stories about the true cost of DIY-ing a coaching business—emotionally, financially, and mentally. These therapists spent months (sometimes years) trying to do it all alone before finally getting the support they needed. Their biggest regret? Not getting help sooner. If you’re stuck in decision fatigue, second-guessing your niche, pricing, or whether your content actually converts - this episode is your wake-up call.

I'll share why getting the right support isn't just nice to have, it's the difference between dreaming about your coaching business and actually building it. Now let's hear what my clients have to say!

Topics covered on DIY-ing A Coaching Business:

• The downsides of trying to DIY-ing your coaching business.
• Specific challenges therapists face when transitioning from therapist to coach without guidance.
• What my clients say about working with me and the Therapist to Coach Accelerator.
• How quickly therapists can see results with proper guidance versus trying to DIY-ing their coaching business.
• More about the Therapist to Coach Accelerator and what you can expect.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

Sign Up For The Therapist to Coach Transformation Challenge

https://carlyhillcoaching.com/challenge

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Quote:

"The reality is you're gonna spend months, if not years listening to free podcasts, signing up for webinars, saving Instagram posts, trying to cobble together a strategy that may or may not work for your unique situation." - Carly Hill

Ever felt totally confused when people talk about marketing funnels for coaches as if they're speaking another language? Trust me, I've been there! As a therapist transitioning to coaching, I had no clue what a marketing funnel was either. But funnels aren't complicated tech monsters. They're simply guided paths that take people from first meeting you to becoming paying clients.

Join me in today's episode, where I break down the difference between websites and funnels, explain why funnels convert better, and walk through the most common types you can use right away. You'll learn exactly how to build your first funnel even if you're not tech-savvy, which metrics actually matter, and how to start simple. I've spent five years perfecting these systems, and today I'm sharing what really works. Let's demystify this whole funnel thing together!

Topics covered on Marketing Funnels for Coaches:

• Why marketing funnels convert better than regular websites.
• The funnel metrics you should track at each stage of your marketing process.
• The most effective types of marketing funnels for coaches.
• How you can build your first funnel without tech skills or hiring expensive developers.
• The easiest funnel to implement when you're just getting started as a coach.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Go High Level
• CRM Done Better
•  ConvertKit
• Kajabi
• Lead Pages
• ClickFunnels

Sign Up For The Therapist to Coach Transformation Challenge

https://carlyhillcoaching.com/challenge

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https://thethrivingtherapreneurpodcast.com/reviews

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Quote:

"A funnel simply put is the step-by-step journey that someone takes to go from stranger to a paying client. They go from being cold to sold and stranger to paying client." - Carly Hill

Have you ever felt like your business is taking too long to take off? Divine timing in business is something I've come to deeply understand through my recent journey into motherhood.

After going 42 weeks pregnant and experiencing a birth that looked nothing like my plans, I discovered profound parallels between birthing a baby and birthing a business. Both journeys asked me to surrender control, trust my intuition, and allow something bigger to move through me. I'm currently on maternity leave, yet I'm on track to make half a million dollars - without taking a single coaching call! This wasn't by chance. It's because I learned to create space for what matters, build systems that work without me, and trust in perfect timing.

If you’re in the in-between - no longer where you started but not yet where you want to be - this episode will remind you: you’re not behind. You’re right on time.

Topics covered in this episode:

• What my 42-week pregnancy taught me about divine timing in business.
• What it means to actively surrender and why it’s essential.
• Why nothing seems to be happening right before your biggest breakthroughs.
• What it actually looks like to create a business that runs while you’re on maternity leave.
• How to build a business that honors your natural rhythms and energy.

Resources from this episode:

• The Universe Has Your Back: Transform Fear to Faith by Gabrielle Bernstein
• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

🎙️Enter The Podcast Giveaway Here

https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Join the Therapist to Coach Accelerator Facebook Group.

💕 Interested in learning more about Carly Hill? Head over to the website.

💕Get My Free Guide on How To 3x Your Income As A Coach

💕Get the step-by-step process of how to transition from therapist to coach in my book

Quote:

"Divine timing is never late. You aren't waiting, you are preparing." - Carly Hill

Curious how a busy mom with a full speech therapy caseload successfully transitioned from speech therapist to coach? In today's episode, I’m chatting with my client Tala Hershey, who's built an impressive coaching business helping parents of toddlers with speech delays in less than a year. She's juggling two little ones at home, running a private practice with six clinicians, AND creating this new business from scratch.

You'll hear exactly how she went from having no business license to securing paying clients within her first month of mentorship. Tala will share the real behind-the-scenes look at building her new program - from the tech learning curves to finding time to create content while juggling family.

If you've been thinking about adding coaching to your therapy practice but aren't sure where to start, this conversation shows you what's actually possible when you commit to the process. Tune in if you want to hear the truth about what it really takes to build a coaching business alongside your clinical work and how you can do it too!

More about Tala Hershey:

Tala Hershey is a speech-language pathologist and owner of Hershey Therapy Practice, a pediatric private practice serving New York and Connecticut as well as CEO of Hershey Speech & Language Coaching, teaching parents worldwide the strategies they need to teach their toddlers to talk.

Tala specializes in toddler language development and coaching for parents to learn research-based strategies to boost their toddlers' language for toddlers who present with expressive language difficulties. But, her favorite role of all is being the mother of two wild and loveable boys, ages 3 and 1. She lives in New York with her husband and kids and in her spare time you can find her chasing after her toddlers or baking up cookies and cakes.

Topics covered in this episode:

• What makes parent coaching more effective than traditional speech therapy for toddlers?
• How soon Tala got her first paying coaching client.
• Should you start with a high-ticket offer or a low-priced product?
• Can you really build a coaching business while working full-time and raising small children?
• What Tala's current team structure looks like after 9 months in business.
• The biggest mindset shift needed when transitioning from speech therapist to coach.

Connect with Tala Hershey:

• Website: https://hersheyspeechcoach.com
• Instagram: @hersheyspeechcoach
• Facebook Group: Tiny Talkers Toolkit: Helping Parents Improve Their Toddler's Language

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Quote:

"I love working on my coaching business because there's always something to learn. There's always something new. There's always ways to scale in ways that you can't scale in private practice and you can reach so many more people." - Tala Hershey

Thinking about expanding your therapy practice to include coaching services, but feeling unsure about the legal side of things? This conversation with Christy Westerfeld is so worth a revisit.

This episode originally aired in July 2024, and it’s one of the most downloaded episodes to date. So, I’m bringing it back to the top of your feed!

If you’ve been wondering:

• How do I set up a separate business entity?
• Can I market your therapy credentials when promoting your coaching?
• What must-haves should be included in my coaching contract to protect me and inform my clients?
• Where can I find ready-to-use legal templates and resources tailored to your coaching services?

…then this one’s for you. Christy brings over a decade of legal expertise straight to your ears, sharing invaluable tips that completely demystify the process. Even if you caught it the first time, this is a great refresher if coaching is still on your mind.

More about Christy Westerfeld:

Having been in the industry for over 5 years, she graduated at the top of her class from law school and became the top associate at her previous firm before venturing out on her own.

She truly cares about her customers and fellow female entrepreneurs. If you've seen her trainings or live sessions, you know she can get FIRED UP about some of the most common legal myths or INCORRECT legal advice given by non-lawyers or lawyers unfamiliar with this field.

Connect with Christy Westerfeld:

• Website: https://coachlegally.com/
• Instagram: https://www.instagram.com/coachlegally/

Resources from this episode:

• QuickBooks

🎙️Enter The Podcast Giveaway Here

https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

💕 Interested in working with Carly? Head over to the website

Quote:

"You need to be very clear in how you are bringing people into your space." - Christy Westerfeld

How did a burnt-out therapist build a successful coaching business while keeping her private practice? In today's episode, you'll hear about another successful therapist to coach transition with Kerry Green, who went from crying on Friday nights to hitting $10K months in her coaching business.

Kerry will share her struggle with DIY-ing her business for a year before investing in mentorship and following a step-by-step plan. She will open up about money mindset shifts, nervous system regulation, and how taking time to rest led to her first five-figure month. We'll chat about her somatic approach with anxiety clients, how she manages both businesses simultaneously, and the systems she's building for sustainable growth.

Kerry's candid story will show you what's possible when you stop overthinking and start taking aligned action. Tune in now to learn exactly how she did it!

More about Kerry Green:

Kerry Green is a licensed therapist and coach for high-achieving women who specializes in all things anxiety, trauma and the nervous system. She's a certified Trauma Focused - Cognitive Behavioral Therapist and Neuroscience Informed Therapist for Anxiety, Panic, and Worr,y and a certified NEUROFIT Trainer. She's worked in settings from Foster Care, Juvenile Justice, and Mental Health Organizations, to her successful therapy practice and now - her coaching business, The Neuro Babe, where she's taught countless women how to master anxiety and heal their nervous system for good finally.

Topics covered in this episode:

• How Kerry's unique background in trauma therapy influenced her coaching approach.
• The breaking point that pushed Kerry to finally invest in herself and her business.
• How long it took Kerry to reach her first $10K month, and what surprising mindset shift made it happen.
• The money mindset work Kerry did to overcome her therapist to coach transition.
• How Kerry manages both her therapy practice and coaching business simultaneously.
• Two key pieces of advice Kerry would give to therapists wanting to start coaching.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program

Connect with Kerry Green:

• Website: https://theneurobabe.com
• Instagram: @kerrygreenofficial

🎙️Enter The Podcast Giveaway Here

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Quote:

“Take your time, take care of yourself, nourish your relationships. Don't burn yourself out, and everything will move forward, things will be okay."- Kerry Green

Feeling overwhelmed and stretched too thin in your business? In this episode, I’m introducing you to The “Power of One” - the key to simplifying your approach and achieving real results. I’ll share how focusing on one client, one problem, one offer, and one platform can completely change the way you work. I’ll walk you through why doing less can help you achieve more—more clarity, more freedom, and more success.

We’ll talk about how to stop chasing every idea and spreading yourself too thin, and instead, create a business that feels sustainable and aligned with your goals. I’ll also share real examples of how this approach has worked for me and my clients, and why it’s the antidote to burnout and confusion.

If you’re ready to stop throwing spaghetti at the wall and start building a coaching business that works for you, this episode is for you. Let’s simplify, focus, and create something that truly serves you and your clients!

Topics covered in this episode:

• What is the Power of One concept?
• How focusing on one client and one problem can simplify your coaching business.
• Why subtraction is more powerful than addition in building a sustainable business.
• The benefits of creating a transformational offer.
• How to choose the right marketing platform to engage your audience?
• The steps you can take to refine your niche and scale your coaching business.

Resources from this episode:

• Therapist to Coach Accelerator program

Related episodes:

• How to Find Your Niche & Connect with Your Ideal Clients [Ep 29]

🎙️Enter The Podcast Giveaway Here

https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Join the Therapist to Coach Accelerator Facebook Group.

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

💕 Interested in learning more about Carly Hill? Head over to the website.

💕Get My Free Guide on How To 3x Your Income As A Coach

💕Get the step-by-step process of how to transition from therapist to coach in my book

Quote:

"By narrowing your focus, you're not limiting your potential; you're amplifying it." - Carly Hill

Are you curious about how to create passive income that actually works? Passive income isn’t just a buzzword - it’s a way to make money while living your life, but it takes effort to set up. In today's episode, I’m breaking down what passive income really means, the work it requires upfront, and how you can make it happen without falling for get-rich-quick scams.

We’ll talk about the difference between high-ticket and low-ticket offers, why starting with a high-ticket offer is a better option, and how to create digital products that align with your niche. I’ll also share my thoughts on trends like affiliate marketing, brand deals, and done-for-you content, so you can decide what’s worth your time.

If you’ve ever wondered how people make money while they’re at the gym, on vacation, or spending time with their kids, I’ll show you the systems and strategies that make it possible. This isn’t about quick fixes or overnight success - it’s about building something sustainable that works for you. So grab your headphones, and let’s talk about how you can start creating leveraged income today.

Topics covered in this episode:

• What passive income really means and is it truly passive?
• How you can avoid falling for online scams and get-rich-quick schemes.
• My main source of passive income
• Why starting with high-ticket offers is more effective than low-ticket ones.
• What are master resell rights, and how can they help you create leveraged income?
• What are the legal and branding considerations when selling digital products?

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• PLR: https://www.plr.me/
• Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach

🎙️Enter The Podcast Giveaway Here

https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Join the Therapist to Coach Accelerator Facebook Group.

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

💕Get My Free Guide on How To 3x Your Income As A Coach

💕Get The Ultimate Training Bundle - 37 trainings for $37

Quote:

"Low-ticket clients want information, but high-ticket clients want transformation." - Carly Hill

Is there a way to create financial freedom while staying true to your values as a therapist? Short-term rental investing for therapists might just be the answer you’ve been searching for. In today's episode, I sit down with another Therapist to Coach Accelerator alumna, Dr. Stephanie Thrower, to explore how therapists can step outside the traditional office setting and build a life of flexibility and security through short-term rental investing.

Stephanie shares her personal story of burnout, the mindset shifts that helped her embrace change, and how Therapist to Coach Accelerator helped her turn her passion for real estate into a thriving business. We talk about the challenges therapists face when stepping into something new like real estate, the misconceptions about needing a lot of money to start, and how to take those first steps toward short-term rental investing.

If you’re ready to explore new ways to create freedom and learn strategies to help you think bigger about what’s possible for your life, this episode is for you!

More about Stephanie Thrower:

Dr. Stephanie Thrower is a psychologist, career coach, and real estate investor who helps therapists and wellness professionals build wealth through short-term rental investing. After discovering the FIRE (Financial Independence, Retire Early) movement during her dissertation in 2016, she began her real estate journey - building a portfolio that now includes a short-term rental generating $85,000 annually.

Topics covered on Short-Term Rental Investing for Therapists:

• What inspired Stephanie to transition from psychologist to short-term real estate investing.
• How therapists can overcome the fear of stepping into new ventures like short-term rental investing.
• The common misconceptions about short-term rental investing for therapists, and how they can start small.
• Mindset shifts and strategies are essential for therapists looking to diversify their income.
• What Stephanie loves about the Therapist to Coach Accelerator program.
• How the Therapist to Coach Accelerator is different from other programs.

Connect with Stephanie Thrower:

• Website: https://www.coachingwithdrthrower.com
• Instagram: https://www.instagram.com/theravestor.coach/

Resources mentioned in this episode:

• Therapist to Coach Accelerator program

🎙️Enter The Podcast Giveaway Here

https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Find out how you can work with me here

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

💕 Interested in learning more about Carly Hill? Head over to the website.

Quote:

"Courage is one of the best gifts you can give to yourself.” - Stephanie Thrower