Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than you think. Tuning in, you'll hear all about the premise of the book, how the pandemic inspired Jay to write it, why speed is as important as price, fast passes in business, and finding the perfect balance of speed. We delve into the relationship between responsiveness and respect before discussing the importance of under-promising and over-delivering. Finally, Jay tells us all about his work in the tequila space and where we can find out more. To hear all of this and so much more, press play now!