Hiring is tough for many different verticals and in many ways, the trucking industry is nothing more than a microcosm of those hiring fails and pains.

Maybe it's time for trucking to undergo a rebrand? Maybe it's much more than that? That's why Chad & Cheese join the Yard Jockeys podcast to talk about the ins and outs of recruiting. They put their heads together to try and figure out trucking's problem and come up with a possible solution. B.J. and the Bear from the '70s anyone?