The Truth About Athlete Sponsorship

Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport.

Show Notes:

Kelly Newlon: https://www.linkedin.com/in/kelly-newlon-5245569/

RAD Boulder: https://www.radboulder.com/

USATF Agent Test: https://www.usatf.org/resources/athlete-representatives/prospective-authorized-athlete-representatives

Jennifer Lichter - Freetrail podcast: https://podcasts.apple.com/us/podcast/jenn-lichter-from-orphan-to-trailblazer/id1492327668?i=1000722502523

BPC - Brand, Product, Content

Unreasonable Hospitality (Book): https://amzn.to/47QaET8

Dirt Dispatch: https://www.instagram.com/dirtdispatch/

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