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Today Kurt Elster, the host of The Unofficial Shopify Podcast shares his in depth knowledge on the real issues you need to think about when it comes to more sales conversions. Forget everything you have heard about needing to spend thousands to get it right, Kurt explains that most of it is right in front of you. He compares ecommerce sites such as Amazon and Walmart to explain just what you are getting wrong and how to turn that lead into a buyer.

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