Join us in this episode of Biohack It, where we dive deep into the world of quality supplements with Oliver Amdrup-Chamby, the founder of Puori. He shares his journey from starting the company to addressing the complexities of sourcing high-quality ingredients and ensuring product transparency. Learn about the importance of Omega-3s, the challenges of the supplement industry, and the critical role of third-party lab testing. Oliver also discusses his personal daily health habits, the values behind Puori’s product formulations, and the significance of regulatory standards in creating trustworthy supplements. Don't miss out on valuable insights into maintaining foundational health and making informed choices as consumers.

00:00 The Origins of Puori

03:06 Foundational Health and Supplements

07:33 Challenges in the Supplement Industry

15:17 Heavy Metals in Protein Powders

28:22 Pioneering Transparency in the Industry

30:12 Challenges in Building a Brand

35:25 Supplements for Kids

39:15 Daily Healthy Habits and Wellness Trends

45:51 Danish Happiness and Cultural Values

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