Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!

Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience.

Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!

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Key takeaways:
0:00 Introduction & About Brett
6:42 How to Win with Micro and nano-influencers
10:10 What Is A Good & Bad Influencer Engagement Rate?
16:32 Shopify Influencers: Long-Term Collaborations
23:46 Do You Need a Micro-Influencer?
30:05 Shopify Influencers: More Creative Control Than Brand Accounts
37:43 How To Find Influencers
41:46 How to Integrate Influencers into your Business
48:00 How to use Afluencer

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