#426 In this episode of Millionaire University, Kirsten interviews Lou Rice, the co-founder of Strapsicle, who shares her journey of creating and marketing the world's most comfortable Kindle accessory. Lou discusses the challenges she faced, how she managed to balance a newborn and a startup during a lockdown, and the importance of having a strong brand identity. She details her use of influencer marketing and the shift from manual labor to outsourcing, providing valuable insights for future entrepreneurs. The episode covers the steps from idea conception to establishing a successful business and provides essential tips for anyone looking to start their own product ventures.

(Original Air Date - 6/24/24)

What we discuss with Lou:

+ From Idea to Product: The Strapsicle Story

+ Marketing Strategies and Early Success

+ Scaling Up: Amazon and Beyond

+ Navigating Feedback and Continuous Improvement

+ The Journey of an Entrepreneur

+ Marketing Strategies for Success

+ Balancing Work and Family

+ Leveraging PR and Podcasts

+ Exploring Sales Channels

+ Hiring and Outsourcing

+ Financial Discipline and Growth

+ Transitioning from Side Hustle to CEO

+ The Role of 3PL in Scaling

+ Future Plans and Product Expansion

+ Avoiding Shiny Object Syndrome

+ Critical Skills for Founders

Links and resources from this episode:

Lou's Strapsicles: on Amazon - ⁠⁠https://amzn.to/3VKAVwa⁠⁠

Thank you, Lou!

We'd like to give a shout-out to today's sponsor, Lou Rice and her company ⁠⁠Strapsicle⁠⁠. To connect with Lou on LinkedIn click ⁠⁠here.⁠⁠

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