In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares why retail sales and service add-ons aren’t just extra income—they’re critical tools for independent hairstylists looking to grow sustainably in 2025. If you’ve ever felt “salesy” recommending products or you’re unsure if retail is worth your time, this episode is a must-listen.

Joined by marketing expert Jodie Brown, Hunter breaks down why retail and add-ons are part of your client experience—not separate from it. From increasing your new client retention to creating a client experience that sells for you, Hunter shares how this often-overlooked income stream can create more consistency, less burnout, and better boundaries behind the chair.

Key Takeaways:

💡 Redefine “Selling”: Learn how offering retail isn’t being pushy—it’s completing your service and helping your client get the result they came for.

💸 Boost Retention Through Retail: Discover how retail recommendations extend your client experience beyond the chair and keep your name in their routine.

📦 Affiliate Links vs. Stocking Products: Hunter shares a modern strategy for mixing both without turning your salon into a shipping center.

🚿 Add-Ons That Actually Add Up: Learn how offering strategic service enhancements increases your average ticket while solving real client problems.

📈 The Secret to Sustainable Growth: Understand why this income stream helps you avoid burnout and create more freedom—even as you grow.

Why You Should Listen:

Are you missing out on a stream of income that doesn’t require more time behind the chair? In 2025, smart hairstylists are rethinking how they earn—and retail might be the most underrated tool in your business. Whether you stock products, use affiliate links, or both, this episode will show you how to make passive(ish) income without being salesy.

Tune in and learn how to turn your client experience into a revenue-generating machine that works with you—not just when you're behind the chair.

Let's connect on Instagram!

Join us on the Modern Hairstylist Tour!