Jake Thomas is the wizard at one of the most important, but also most commonly overlooked skills in brand building. He writes the Creator Hooks newsletter and founded Creator Hooks Pro, a software service that helps brands and creators tackle impactful copywriting. His primary focus is YouTube titles - but that same skill set applies to all forms of writing where capturing attention is the primary objective.

Show Notes:

Jake Thomas: https://www.linkedin.com/in/jake-thomas-creator-hooks/

Creator Hooks: https://creatorhooks.com/

Creator Hooks Pro: https://pro.creatorhooks.com/

Salt Strong: https://www.youtube.com/user/saltstrong

Jake's Think Media Interview: https://www.youtube.com/watch?v=zU-xcCGCNQ4

Brand, Product, Content:

Age of Propaganda: https://amzn.to/4inawNf

Cashvertising: https://amzn.to/4inawNf

Pre-suasion: https://amzn.to/43tKqE2

The Adweek Copywriting Handbook: https://amzn.to/4bq0jgY

The Five Year Journal: https://amzn.to/41rFsVJ

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia