What makes a store more than a marketplace but a community? The answer might be sitting in your inbox. With insights from Laura Palladino, we explore how the right email strategy can turn one-time buyers into lifelong customers. In this episode, we demystify the elements that make an email campaign truly resonate.

• Smart Marketer Courses
• BOOM
• oVertone

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

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Today, we step into the world of Adama Nesil, the creator of Candy Hackers. In a landscape dominated by sugary, processed treats, Adama has managed to carve a niche with gluten-free and dairy-free candies. But this is more than a story of culinary innovation. It’s about how a mother turned dietary restrictions into an advantage, capturing not just the palate but also the imagination of her audience. From her modest kitchen to TikTok fame and even to the corridors of a renowned UK chocolate factory, this episode explores the sweet blend of creativity, resilience, and smart business.

• candyhackers.com
• Crowdfunder

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

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Also on YouTube: youtu.be/LZlbfPiEYYY

This week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is upon us, but the message is clear: prepare, don't panic. The conversation shifts to the pros and cons of one-page checkouts and dives deep into the world of Google Analytics. If you're an international seller, the topic of duties and taxes will be of particular interest. And for the bootstrappers out there, the episode closes with indispensable advice on growing without a hefty ad budget.

Google Sales Channel
Elevar
Duties and import taxes
DHL Duty and Tax Calculator

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

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Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023

Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what really makes consumers click, literally and metaphorically.

• Webtopia
• Jessie on LinkedIn
• Jessie on Twitter

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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In today's episode, we meet Amy Tucker, the founder of Salty Britches, a skin care line. Amy begins her journey with a straightforward aim: to make her son's ocean trips enjoyable and chafe-free. As we follow her from her kitchen to scaling challenges and Shopify dashboards, we see how solving a simple problem can take unexpected turns. Fast forward, and she's navigating the complexities of co-packers, military contracts, and even winter skin relief. This episode isn't just a lesson in entrepreneurship; it's about the intricacies of human need, the power of relationships, the surprising pathways of invention, and the unanticipated lessons you learn along the way.

• Salty Britches
• McKevlin's Surf Shop
• James Lawrence (Iron Cowboy)
• LegalZoom

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits.

• Store Hero - Unofficial Shopify Podcast listeners get a 20% discount and monthly calls for 3 months with the founders.

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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Today on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lanes of ManyChat's storied past, from its 24-hour glory days to its more restrained present. But beyond the tech, there's a bigger question: In a world racing towards automation, where does the human touch fit? And how do you strike the balance between the convenience of a bot and the nuance of a human? Plus, some sound advice for anyone wading into these digital waters. This is a story of technology, of change, and, most importantly, of finding the human in the machine.

• GROW AI
• LinkedIn
• Dialogflow
• Klaviyo

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

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See it on YouTube: youtu.be/cQXHEJOPgfc

Ever wondered how an accidental idea can morph into a thriving business? To find out, we're thrilled to have Braxton Manley, the innovative founder of Braxley Bands, sharing his entrepreneurial journey with us today. Braxton unfolds his unique journey from repurposing socks into Apple watch bands to establishing a successful DTC brand. He delves into his evolving product design philosophy, his knack for enhancing perceived product value, his approach to brand collaborations, and his exciting future plans.

If you found Braxton's journey inspiring and enlightening, hit the subscribe button to never miss an episode of The Unofficial Shopify Podcast. Stay tuned, stay inspired!

• braxley.co
• Peace. Love. Hormones.
• Chisel Gum
• apps.shopify.com/tiktok
• Sendlane

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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Also on YouTube:  https://youtu.be/ioGVduoPnPM

Every six months, like clockwork, Shopify unveils its latest offerings. This summer's Shopify Edition is here, brimming with innovative features designed to help businesses of all sizes thrive. Join us as we unpack the contents of the latest Shopify Edition, a biannual event that showcases Shopify's latest and greatest features. We'll discuss how Shopify is expanding subscriptions access, facilitating product bundling, and more. Tune in as we untangle the threads of the latest Shopify narrative.

• Shopify Editions Summer ’23

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

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Ever wondered how to make the most of influencer partnerships without breaking the bank? Tomer Hen, founder of Switch Supplements and a recognized Forbes 30 Under 30 entrepreneur, has the answers. Uncover the power of product seeding and how to build authentic partnerships with influencers, even on a budget. Learn the art of engaging influencers with value-driven offerings, rather than cash payments. Tomer's expert advice will guide you through the process of identifying the right influencers for your brand and fostering lasting connections. Discover the secrets behind turning influencer love into real revenue, and get ready to revolutionize your approach to influencer marketing. For more tips and strategies from industry leaders, subscribe to The Unofficial Shopify Podcast today.

• Switch Supplements

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
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• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
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• Apply to work with Kurt to grow your store.