See it on YouTube: youtu.be/cQXHEJOPgfc

Ever wondered how an accidental idea can morph into a thriving business? To find out, we're thrilled to have Braxton Manley, the innovative founder of Braxley Bands, sharing his entrepreneurial journey with us today. Braxton unfolds his unique journey from repurposing socks into Apple watch bands to establishing a successful DTC brand. He delves into his evolving product design philosophy, his knack for enhancing perceived product value, his approach to brand collaborations, and his exciting future plans.

If you found Braxton's journey inspiring and enlightening, hit the subscribe button to never miss an episode of The Unofficial Shopify Podcast. Stay tuned, stay inspired!

• braxley.co
• Peace. Love. Hormones.
• Chisel Gum
• apps.shopify.com/tiktok
• Sendlane

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Also on YouTube:  https://youtu.be/ioGVduoPnPM

Every six months, like clockwork, Shopify unveils its latest offerings. This summer's Shopify Edition is here, brimming with innovative features designed to help businesses of all sizes thrive. Join us as we unpack the contents of the latest Shopify Edition, a biannual event that showcases Shopify's latest and greatest features. We'll discuss how Shopify is expanding subscriptions access, facilitating product bundling, and more. Tune in as we untangle the threads of the latest Shopify narrative.

• Shopify Editions Summer ’23

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Ever wondered how to make the most of influencer partnerships without breaking the bank? Tomer Hen, founder of Switch Supplements and a recognized Forbes 30 Under 30 entrepreneur, has the answers. Uncover the power of product seeding and how to build authentic partnerships with influencers, even on a budget. Learn the art of engaging influencers with value-driven offerings, rather than cash payments. Tomer's expert advice will guide you through the process of identifying the right influencers for your brand and fostering lasting connections. Discover the secrets behind turning influencer love into real revenue, and get ready to revolutionize your approach to influencer marketing. For more tips and strategies from industry leaders, subscribe to The Unofficial Shopify Podcast today.

• Switch Supplements

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Video interview on YouTube: https://youtu.be/ISSTJFIUd8w

Get ready to unlock the secrets of pricing optimization with data enthusiast and serial entrepreneur, Byron Myers. This episode delves into Byron's journey to transform e-commerce businesses by harnessing the power of data-driven pricing strategies. From understanding price elasticity to navigating segmented pricing, Byron lays out the steps to boost profitability. He also takes us behind the scenes of his wildly successful venture, GlimmerWish, purveyors of mermaid and unicorn themed hair care.

Hungry for more insights into business growth and success? Don't wait, subscribe to The Unofficial Shopify Podcast today and step into the future of ecommerce.

• GlimmerWish
• profitprofessor.io - 50% discount, use code KURT

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

YouTube: https://youtu.be/rM2dQwDZe5U

We talk with Jack Oswald, a former professional tennis player turned entrepreneur. Oswald speaks candidly about designing a better sports bag, leveraging customer feedback and in-person interactions to improve the product. He highlights the effectiveness of short story videos, quizzes, and personal customer interactions in driving sales. This episode is a must-listen for anyone looking to improve their product design, customer engagement, and sales strategy.

• canchabags.com - Use code TECHNASTY15
• IndieGoGo: The Cancha Bag
• Tolstoy

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Youtube Interview: https://youtu.be/ZOxFs99yHuA

Ever wondered how to grow a niche brand into a global force? On this episode of The Unofficial Shopify Podcast, we hear from Andris Zemmers, marketing director at JZ Microphones about the success their high-ticket product lines have seen in 10 countries. Dive into the strategies that drove JZ's growth - from lead magnets to audience targeting, email sequences, and more. Hear how strategic partnerships with influencers, personalized customer service, and new product lines are propelling JZ further in their industry. Don't miss out on this episode for practical tips and a relatable experience.

• JZ Microphones
• Andris' YouTube Channel

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Jump into the sea of subscription apps with the guidance of our guest Andriy Rudnyk. He breaks down the common mistakes when picking an app and forecasts the future of subscription apps. Plus, discover his number one advice for growing your subscription business – it’s all about your most valuable subscribers. Tune in and boost your business strategy.

In this episode, we'll cover:

• Picking the right subscription app among a sea of choices.
• When to consider a subscription program for your product.
• The evolution of legacy subscriptions apps like Recharge and Bold Commerce.
• The top-rated subscribe-and-save apps.
• The future of the subscription app market.

• GSA
• Best Starters: Timo, Subify, Ongoing Subscriptions
• Best Subscribe & Save: Loop, Stay.ai, Skio
• Best Build a box: Awtomic
• App Store: Good Subscription Optimizer
• Andriy on LinkedIn

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

One life-changing realization transformed him from a SpaceX employee to a pioneering entrepreneur…

We have Dylan Menter, the brain behind Bear Balanced and the world's first Creatine gummies, on The Unofficial Shopify Podcast this week.

Dylan recounts his unusual path to entrepreneurship, highlighting how determination and self-teaching led to the mastery of Google Ads. He also provides valuable insights into harnessing the right resources, maximizing outputs with minimum input, and his plans for breaking into the retail market.

To learn more about Dylan's entrepreneurial journey and gain actionable business advice, subscribe to The Unofficial Shopify Podcast wherever you get your podcasts.

See the full interview on YouTube: https://youtu.be/QVNS5G3M4yA

• Bear Balanced
• Pickle Power
• USPTO
• Solutions 8 YouTube = Google Ads tutorials

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand Builder at Launch and Scale, joins us to explain...

TIMESTAMPS

[00:03:40] Kickstarter: Crowdfunding for new product inventory.

[00:07:06] Knockoffs are a real online threat.

[00:12:49] Kickstarter helps launch and boost audience reach.

[00:16:50] Storytelling justifies crowdfunding to existing customers.

[00:19:43] Pre-launch: build audience for Kickstarter success.

[00:23:33] Paid ads lead to qualified email list. VIP funnel.

[00:27:36] Preparing for launch by herding customers.

[00:33:41] Over communicate to avoid Kickstarter campaign errors.

• launchandscale.co
• Kickstarter

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Join us on The Unofficial Shopify Podcast as eCommerce accounting expert Wayne Richard shares financial strategies for Shopify store owners. Learn common mistakes, efficiency metrics, sales tax nexus complexities, and money-saving tips. Wayne also advises on choosing the right accountant and emphasizes the importance of setting aside profits for unforeseen expenses. Supercharge your store's finances with insights from Wayne Richard in this accounting-packed episode!

• Bean Ninjas
• Bench (Referral Link)
• Gusto
• a2x
• ecommercefuel
• Profit First
• Wayne on LinkedIn

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.