Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.

• Dan's youtube
• Dan's spreadsheet
• Business Insider
• Theta
• Theta Blog
• Emory Course
• Dan's website
• Dan's twitter
• Dan's linkedin

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Tune into The Unofficial Shopify Podcast for all the goods on the biggest updates and features coming to Shopify. From one-page checkout to AI integration to quality of life improvements, they'll tell you which ones are worth paying attention to stay ahead of the competition.

• Checkout Enhancements & One Page Option
• Shop Promise & Expected Delivery Dates
• AI-integrated Shopify Magic
• Meta Objects & Quality of Life Improvements
• and more!

• Shopify Editions | Winter ’23
• Shopify Checkout
• Shopify Supply
• Checkout Extensibility
• Shop Promise badge
• Shop App Chatbot demo
• Introducing AI-Generated Product Descriptions Powered by Shopify Magic
• Search & Discovery
• Metaobjects

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind this innovative fashion accessory and how it went viral on social media. Building a successful business involves more than just having a great product idea – it requires navigating manufacturing and marketing challenges too. Discover how she turned her idea into a viral sensation and built a community-driven brand and why it has become so popular among fashion-savvy consumers.

• ponybackhats.com
• tiktok.com/@ponyback
• instagram.com/ponybackstyle

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Sit down with YouTube content creator Dan Becker (AKA Disney Dan) to discuss the power of storytelling in content marketing, tips for creating engaging social media content, and how to build a strong personal brand that resonates with your audience. Whether you're just starting out or looking to take your content marketing strategy to the next level, this episode is packed with practical advice and real-world examples from someone who's been there, and grown YouTube channel to 300K subscribers.

• Youtube/@DistoryDan
• TikTok/@disneydanyoutube
• DisneyDan's LinkTree

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Join us as we explore how Lume Cube became the leading brand in personal lighting for creators and innovators. Though COVID-19 hit them hard, their team was able to quickly adapt and increase demand for their products. By 2021, Lume Cube was reaching sales milestones of $5 million/month. Riley Stricklin, the Co-Founder & CEO behind this success story joins us on this episode to discuss how they innovated and invested to become an 8-figure empire. Tune into hear their inspiring story and get ready to level up your content creating game.

• LumeCube 20% off with code UNOFFICIAL (good until May 1st 2023)
• Cordless Ring Light Pro
• LumeCube Kickstarter (2014)

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Creating Shopify landing pages is essential to success as an online store.

In this episode, you'll learn how to create pages that look great and help you boost your return on advertising spend (ROAS).

You can only tweak ad creative in Business Manager for so long before you're rearranging deck chairs on the titanic.

Landing pages are key - today we've got someone who's built 300 of them and he's going to talk us through it all.

Logan Grasby is The Director of Product at Appstle and the Co-founder of Conversion Pages. Logan has deep ecommerce experience from building a Shopify brand from the ground up, to scaling a Shopify Plus brand to 8 figures as the Ecommerce Lead at Inspired Go. In 2022 he founded Conversion Pages which has built over 300 landing pages for ecommerce brands to date.

• Conversion Pages - $500 off your first landing page with Conversion Pages
• Webflow
• Clarity
• @logangrasby

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

"Twitter is like the sweatpants of social media."

Twitter can be a powerful tool for entrepreneurs, but not in the same way as other social media platforms.

In this episode, you'll hear how to grow your network and make the most of Twitter's potential as an entrepreneur.

We're joined by JK Molina. After successfully exiting his SaaS Tweet Hunter for $1.4 million dollars, he now coaches people on how to monetize their Twitter audience.

• Tweet Hunter
• @OneJKMolina
• @kurtinc

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Get your creative juices flowing this week on The Unofficial Shopify Podcast with Jon Chase: master artist & online entrepreneur. From his roots with Famous Stars & Straps to becoming art director for HOONIGAN and now back selling art again with Shopify, Jon has an inspiring story about how he built a career out of creativity.

• jonchasestudios.com
• instagram.com/jchase7452

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this AMA episode, we're tackling your listener questions. Learn our insights on ChatGPT and get an inside look at what questions you should be asking yourself come 2023. We'll also give tips on how window shoppers can join your email list as well as provide advice if you've been thinking about migrating from WordPress to Shopify. Plus- are Shopify Functions a yes or no for us? Tune-in this week and find out all that plus more!

• NYT: Ken Block, Rally Driver and YouTube Stuntman, Dies at 55
• Jasper - AI Copywriter
• Shopify Functions overview
• Facebook Group: Unofficial Shopify Podcast Insiders

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Interview with Louis Marty, co-founder and CEO of Merci Handy. In this episode, Louis discusses his experience building and growing a successful eCommerce business overseas, before expanding into North America. He shares his journey from building a custom website and creating a viral video, to discovering Shopify and eventually making the switch. Louis also discusses the challenges he faced along the way, and how he ultimately overcame them to achieve success.

• Merci Handy US
• Drop - Instagram Automation
• Louis on LinkedIn

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.