"Personal branding leads the right people to you."

This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute Zitikyte.

Sigute is a personal brand and business coach who believes that being multi passionate is your superpower. She's been doing this over a decade, helping mission driven companies, including Shopify, expand their reach through partnerships and community. She's now on a mission to empower ambitious professionals and entrepreneurs through personal branding.

Sigute's Newsletter
SiguteZitikyte.com

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• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

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In this episode, we discuss the subscription business model and how to make it successful on Shopify. Our guest is Andriy Rudnyk, founder of Good Subscription Agency, who shares his insights on common mistakes brands make with subscriptions, the difference between good and bad subscription strategies, and advanced tactics for boosting subscriber conversions and reducing churn. We also discuss the growth of subscription businesses in eCommerce and the lessons that can be learned from the SaaS industry.

• Good Subscription Agency - Get $595 off your first month with GSA.
• SUBTA
• The Forever Transaction
• Cheese Grotto
• Awtomic
• Skio
• Rodeo
• Smartrr

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

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Our guest today acquired a business, grew it from $90,000 in sales to $2 million, and created a category selling luxury flasks in the process.

We're joined by CEO of Jacob Bromwell, Sean Bandawat the world’s leading designer and manufacturer of luxury flasks and kitchenware, established in 1819.

GUEST BIO: Sean Bandawat is a second generation entrepreneur and real estate investor. Mr. Bandawat embarked on his business career by acquiring Jacob Bromwell®, an iconic home goods company nationally recognized as the oldest housewares manufacturer in the United States, founded in 1819. The revival of the Jacob Bromwell® brand began in college when he developed a business plan that set out to completely transform and revitalize the troubled company which was once a household name. His bold turnaround plan proved successful, and in 2020 Jacob Bromwell® was recognized by Shopify as being in the top 1% of its highest growth e-commerce retail stores. Additionally, since his acquisition, Jacob Bromwell® has received global media attention in nearly every major news publication, including Inc., The Wall Street Journal, GQ, Martha Stewart Living, Esquire, People, and more.

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• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

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We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right.

We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time.

John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do subscriptions right.

You'll hear:

• How to pitch vendors
• What working with Netflix is really like
• Example metrics for subscription businesses
• Strategies to reduce churn
• How they sold the company for eight-figures

Did I mention that they sold a show to Netflix?

• Battlbox
• Carnivore Club
• Netflix: Southern Survival
• Recharge
• Churnbuster
• Websiteclosers
• LinkedIn
• OnlineQueso

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
• Retention.com: Reclaim 5-10x Abandonment Revenue
• Loop Returns: Ecommerce Returns Management for Shopify

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
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• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
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Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy, I'm going to wait until I'm on my desktop so that I can use a browser extension to painlessly check for coupon codes and apply the best one. Every single time. The bigger the discount, the bigger the dopamine hit, the more likely I am to buy. That's the truth.

I can only do this because I know brands are just as addicted to coupon codes as Iam.

We're joined by Oren Charnoff, Cofounder and CEO, at Fondue based in Tel Aviv.

Fondue just raised $11m to replace every coupon code with CashBack.

Prior to cofounding Fondue, Oren was on the founding team at Hanaco Ventures, a now $1.5B VC fund based in TLV and NY.

Oren is a long time listener, first time caller into the podcast!

• GetFondue - Let them know you heard about it on the podcast.
• Honey - Automatic coupon codes via a browser extension
• Loop Returns - "Loop helps Shopify's best brands optimize return costs, retain more revenue, and prevent return losses."
• Negative Underwear - "Negative is underwear that fits your life - effortless bras, underwear, thongs and loungewear."

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
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• Privy: The Fastest Way To Grow Sales With Email & SMS

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"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel Meyer

Authenticity & community are buzzwords we here often when discussing brand marketing in 2022, but what does community look like?

Caitlin Teed, a creative marketer who helped make Shopify's community what it is today, discusses her experience with community-building and her career in eCommerce tech.

• caitlinteed.com
• The Culting of Brands
• Twitter/@caitlinteed
• Instagram/@caitlinteed
• Amlings Cycle - Kurts first Shopify build.

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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In 2016, Facebook opened up messenger bots. And in 2017, it felt like we hit peak chat bots. We didnt hear about them as much in 2019, but that doesnt mean they ever went away, and now there is a resurgence of chat bots. I love automation and AI, so let's revisit chat bots!

At the very least, you’ll benefit from this talk if you want to use Instagram to get more sales.
At the most, you’ll learn how to 2-10x your sales on Instagram.

Natasha Willis is the co-founder of School of Bots, where she has helped train over 14,000 businesses how to use AI Chat Funnels to grow revenue. Her expertise comes from generating more than $30 million in sales for clients like Foundr, ClickFunnels, and Mindvalley. Natasha has spoken at 160+ events alongside influencers like Gary Vaynerchuk and Richard Branson, and has been featured in Forbes, Entrepreneur, and more.

• School of Bots
• ManyChat
• @natashatwillis - DM her 'kurt' to see it in action

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store, thousands mores floating around the web, and very few of them made to the same standard, what's the right answer? How do you go about picking a theme? What about custom themes? That adds infinite variability.

To discuss it, we're joined by Cofounder of Up at Five & Design Packs, Trudy MacNabb. She's run her Shopify agency Up at Five for seven years, and has worked with clients such as WWF, Canada Learning Code, and Jenny Bird. She has a deep knowledge of both front-end and back-end development (she used to be a mainframe developer!) and is a driving force behind the Shopify app Design Packs.

• Up at five
• Shopify Themes
• Code Shopify
• Design Packs - Get an extra free section! Install the Design Packs app for free to get our standard free sections. For a limited time, choose an additional section to add for free. Send the name of the section and the promo code KURT through the in-app contact form and we'll grant you full access. Details: Available until January 15th, 2023. Does not apply to templates.

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza.

Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business.

Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flower arrangements shares her journey from sports marketing to entrepreneurship, and we'll find out just how tough - but not impossible - it is to break into some industries.

TALIA'S BIO: Postal Petals Founder & CEO, Talia R. Boone, enters the floral industry after a groundbreaking career in sports, entertainment and social impact. She brings with her over 15 years of experience in brand strategy, communications, marketing, public relations, promotions, sales and strategic partnerships.

In addition to Postal Petals, she is the Managing Director of INTER:SECT, a tactical solutions agency that serves as a catalyst for pioneering ideas, collaboration and creative opportunities that exist at the intersection of sports & entertainment, business, technology, consciousness, culture and the arts.

Talia’s passion to help drive efforts to achieve long-standing, systematic social justice spills over into anything she does and that includes Postal Petals, where messages encouraging consumers to register to vote and highlighting the frequent injustices against underrepresented communities can be found throughout the brand’s site and its social media platforms.

A native of a Los Angeles suburb, Talia is a graduate of San Diego State University where she earned a degree in communications with an emphasis in public relations. Talia is an advocate of civic engagement and collective social change as well as a lover of facts, experiences, art, culture and of course flowers.

• Postal Petals

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
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Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients.

Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community connection, storytelling, and food.

A Certified B Corp, Sheena and her team at Made with Local are committed to creating delicious snacks that have social impact, baked-in.

• Made with Local
• Flower Cart Group
• B Lab
• Pulp & Wire - Female-founded natural CPG agency

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
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• Ask a question in The Unofficial Shopify Podcast Facebook Group
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• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.