Long time SEO expert and Shopify Partner Rhian Beutler returns to the show with updates to tell us...

• the SEO & content strategy every store should employ
• the right approach to Meta title & description tags
• How to take advantage of Google's Natural Language Processing push

Plus an update on the global supply chain.

• Moz
• CopyAI
• OpenAI’s API for GPT-3
• Double Your WDW
• Otter.ai
• Google Search Console
• Shopify Supply
• MVMT
• Govalo
• rhianbeutler.com

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this Ask Us Anything episode, we discuss new features and answer your burning questions.

What's new at Shopify:

• Audiences
• Delivery Dates
• SFN + Deliverr

And your questions:

• When to upgrade your plan
• The importance of being a HYPE BEAST
• Metafields impact on SEO
• Conversion Rate Factors
• And more

• Shopify Audiences
• Estimated Delivery Dates at Checkout
• Shopify acquires Deliverr
• Shop Promise

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.

We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.

Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

• Kynship
• QALO
• Meta for Creators
• TikTok Creator Marketplace
• MightyScout
• Rev
• Kapwing
• Kynship App: Influencer Seeding
• Kynship's Influencer Course

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, we hear how Shopify merchants can better manage their business finances, and increase conversion at checkout.

Our guest today is Tui Allen, a Product Director at Shopify, overseeing financial solutions for entrepreneurs and businesses.

This includes Shopify Capital (available to merchants in the US, UK, and Canada) which provides merchants with timely access to funds to help their businesses grow, simplifying the tedious processes found at traditional banks. Since its launch in 2016, Shopify Capital has provided more than $3 billion in funding to merchants worldwide.

With over 20 years of experience in the software and technology sector, Tui Allen has a track record of leading product development not just for Shopify, but also global financial ERP, CRM and payment solutions for several Fortune 100 companies.

• Shopify Balance
• Shopify Protect
• Shopify Capital
• Accelerated checkouts / dynamic checkout buttons
• Shop Pay
• ShopPay Installments

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.

In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.

• oVertone Haircare
• Focal by Maestrooo
• Turbo Theme by Out of The Sandbox
• Ethercycle
• Crowdfunder

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.

Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode.

• shiticoolers.com

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

We discuss the top mistakes to avoid early in your entrepreneurial journey. Look, when you start something new, you don't know what you don't know. It's easy to make a lot of mistakes early on that become obvious to you only later with experience. I know this because I've been through it. I've engaged in all of the mistakes we're about to discuss.

• oVertone
• Govalo
• AMP by Shop Sheriff
• Post Pilot - The Godfather offer! They'll build the first campaign for you and send them.

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.

Notable quotes:

• "You make most of your money on the exit."
• "Buying a business reduces the risk... its the ultimate shortcut"
• "Valuations change over time. Growing ecommerce businesses can sell for 5-8x EBITDA"

We discuss:

• Selling furniture as one of the earliest dropshippers in 1999
• The specifics on buying oVertone Haircare with Ezra Firestone
• What makes a business attractive as a purchase
• The importance of retention marketing

• oVertone
• AutoAnything
• DuoPlane
• Powerful by Patty McCord
• #341 - RFM Segmentation with Juliana Jackson
• Post Pilot - The Godfather offer! They'll build the first campaign for you and send them.

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this Ask Me Anything episode sourced from our listeners, we discuss...

• Alternatives to Shopify and Google Analytics
• TikTok Strategy
• What do successful brands do differently?
• Is SEO still viable?
• What's one thing around the corner no one is talking about yet?
• Which 3 eComm strategies that just don't work like they used to?
• Meta Shops (FB/IG)... Should Shopify merchants have checkout on their owned Shopify store, or, Meta Checkout (In-app checkout)?
• The NEW Shopify Customers View sections
• Google PageSpeed Fallout
• Return Management Apps

• Shopify Flow
• oVertone
• Kno Commerce
• Triple Whale
• Better Reports
• Report Pundit
• Shopify Customer Segmentation
• Shopify Email Marketing
• Loop Returns
• Aftership
• Narvar
• Post Pilot

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

We're joined by Becca Davison, co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. She's a Shark Tank alum who experienced the most unusual event in the Shark Tank: all five Sharks were interested in investing in and partnering with UnBuckleMe.

When Becca's mom Barb offered to help out with childcare, they identified a problem, and Barb was uniquely positioned to solve it. Fast forward 5 years later, UnbuckleMe is a top selling product on Amazon with over 6k reviews, available at Target, Walmart, buybuyBABY and loved by parents & grandparents across the country.

• UnbuckleMe - Take 15% off with code podcast15
• Kickstarter: UnbuckleMe
• Safe in the Seat
• Klaviyo
• Attentive

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.