On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify migration for a top 100 Shopify Plus store, and most recently joining headless solution provider Shogun.

• Shogun Frontend
• NOMAD - 15% off full priced and in stock gear on nomadgoods.com with code 'unofficial'
• Reese's LinkedIn

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize?

In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed.

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.
  ama-online-store-20

Q&A: Online Store 2.0

When should you upgrade?

In this Ask Us Anything episode, we answer listener questions.

• When should I upgrade to Online Store 2.0?
• What's headless ecommerce?
• The new metafields: What are they? How would I use them?
• What are you doing differently with FB Ads since the Apple privacy update?
• How to structure content for landing pages
• How to promote subscriptions
• Establishing free shipping minimums

...and more. Somewhat more. Most of it is even Shopify related.

Resources:

• OOTS: "Is My Theme Compatible With Online Store 2.0?"
• All of the Announcements From Shopify Unite 2021
• Screencast: Online Store 2.0 Demo

Tools:

• Zipify Pages
• Shogun Frontend

Stores:

• Asutra
• Beardbrand
• Black Diamond Coatings
• Huckberry
• KeySmart
• NOMAD
• Tactical Baby Gear

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Everyone likes to say they make data-driven decisions, fewer actually do, and even fewer are making those decisions with good data.

As more and more Shopify businesses drill into making data driven decisions having the proper foundation is imperative.

I have Rich Hannah from RHUX analytics here. One of our mutual clients has been working with him and was really impressed.

Hot takes:

• Shopify's Google Analytics native integration is imperfect 
• Size speed doesn't matter as much as you think
• If you go headless, your data is going to brek.

Prior to starting his own agency, Rich was the former lead analytics engineer for lululemon and consulted for brands like Nordstrom, Major League Soccer, Zendesk, Starbucks, Tesla and others.

Kurt Elster, Emmett Shine, and Lisel Welden work with DTC brands on the daily, respectively, so you’d think they’ve heard and seen it all. From Domino's self-driving cars to Walmart’s plan to be fully self-checkout by the end of 2021, to virtual fitting rooms debuting at a time when a lot of Americans really just want to get back into the mall (you get the picture)-- we want to know their takes on what's upcoming in ecommerce.

On the panel:

• Emmett Shine, Founder and Executive Creative Director of Pattern (FKA Gin Lane)
• Lisel Welden, Advisor, CMO, Board Director | Former Nike, Lyft & Bleacher Report
• Kurt Elster, your Unofficial Shopify Podcast host
• Moderated by Andrew Jones, Route's Marketing Director

This panel was originally recorded for Route Connect, an Ecommerce Conference

• Route Connect

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Paul and Kurt recap and discuss July's ecom buzz:

• Klaviyo's new features
• Headless Hotness
• The Summer Slump
• Paul's Beef(s) with Kurt
• Our favorite Online Store 2.0 feature

• Klaviyo Product Event
• Screencast: Online Store 2.0 Demo
• Shogun Frontend

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, we'll pull back the curtain on how coupon extensions work, and reveal new data showing how they really impact key performance metrics like average order value and cart completion.

1. How do coupon extensions like Honey and Capital One Shopping get the discount codes that they share in their apps?
2. When a coupon extension is present in a user's browser, how does that impact attribution?
3. What is the impact that coupon extensions have on average order value and cart completion?
4. If a merchant is doing affiliate marketing, what should they know about coupon extensions and how they affect affiliate fees?

Kathleen is VP of Marketing at clean.io, where she's on a mission to help ecommerce brands grow profits and make smarter marketing decisions by improving the effectiveness of their discount strategies. Prior to joining clean.io, Kathleen spent 11 years as the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.

• cleanCART - 14-day free trial
• clean.io
• Honey
• Capital One Shopping

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this Ask Us Anything episode, we answer listener questions.

• When should I upgrade to Online Store 2.0?
• What's headless ecommerce?
• The new metafields: What are they? How would I use them?
• What are you doing differently with FB Ads since the Apple privacy update?
• How to structure content for landing pages
• How to promote subscriptions
• Establishing free shipping minimums

...and more. Somewhat more. Most of it is even Shopify related.

Resources:

• OOTS: "Is My Theme Compatible With Online Store 2.0?"
• All of the Announcements From Shopify Unite 2021
• Screencast: Online Store 2.0 Demo

Tools:

• Zipify Pages
• Shogun Frontend

Stores:

• Asutra
• Beardbrand
• Black Diamond Coatings
• Huckberry
• KeySmart
• NOMAD
• Tactical Baby Gear

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

For more than 15 years Zuly Matallana worked in large multinational companies to develop businesses by successfully leading teams to monetize market opportunities.

Now, Zuly is translating the skills she gained to become a successful entrepreneur. It started when Zuly recognized the need for a product to help busy women keep their hair dry while showering. Consequently, she found an opportunity to introduce a sustainable Shower Cap in a space traditionally dominated by single-use plastics.

The TIARA Shower Cap has not only been successful worldwide but has also gained a lot of media attention. Here are some highlights:

• Zuly “faced the fire” at Canada’s CBC TV Hit series Dragons’ Den securing a deal with Manjit and Jim.
• Gift Pick GMA 2019
• Spoke about her business to more than 3 million people on The View.
• In 2020, deemed a Must Have by Allure

TIARA’s newest haircare innovation, The Night Cap, sold out in less than 30 minutes. This gave Zuly the confidence to spearhead the brand. She is now innovating a line of functional products for women – with sustainability in mind.

• TIARA - 10% Discount with the Code TIARALOVE

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and launch two shops while having a full time job, a toddler, a newborn, and way too many hobbies in the middle of a global pandemic.

We discuss:

• The importance of brand identity
• The case for co-founders
• Tools to stay organized
• Balancing perfectionism vs "just launching"
• What they did when Facebook traffic didn't convert

• bambinobikes.com - Use code UNOFFICIAL15
• 2 A.M. Baby - Use code UNOFFICIAL15
• Asana
• Out of The Sandbox Turbo Theme - Use code KURT20 at checkout
• They Ask, You Answer by Marcus Sheridan

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In-store marketing & merchandising are the basics of eCommerce but something that is missed often.

Our guest today won the 2020 Shopify Commerce Awards with her app ModeMagic by Mason. She's conducted interviews with over 2,000 merchants, discovering their biggest pain point is "Lots of traffic but no sales."

In this episode, we'll learn what are the basics of in-store marketing - where merchants typically go wrong, and how to do better.

Born in a small town in north east India, grown up across India followed by working in San Francisco, Toronto & India, Kaus has thrived as a global citizen. These experiences have made her very empathetic and helps her connect to small business owners across the globe.

Kaus leads an all-star girls team, mentors women developers & storytellers across the world and is focused on creating a maker first culture.

• ModeMagic Sale Booster - Free 1 month-trial on ModeMagic Sale Booster app on the Shopify App Store... for all Unofficial Shopify Podcast listeners! Use the code MERCHME while upgrading your plan.
• The Fascination
• Harry's
• [@kmanjita}twitter.com/kmanjita

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.