Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to know how they achieved it so we could replicate the results.

Had a random developer seemingly cracked the code for theme performance optimization for Shopify? Finding out took days of research, and what we found shocked us.

• PageSpeed Insights
• Store Speed Anxiety Regulator

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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• See our recent work at Ethercycle
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Head Mutha Fluffa Therese Dozier, founder of LUV SPUN, turned her events based cotton candy business around in 2020 by moving her Artisanal Candy Floss to Shopify.

LUVSPUN provides a unique flavor experience beyond the pink or blue cotton candy you’re used to. Their branding is fun, edgy, and their 200 flavors are unique and fantastic.

LUVSPUN is more than just candy floss. It was founded to teach kids with Autism Spectrum Disorder that they can create their own future success through entrepreneurship and that they are completely capable of carving out their own space in this world and that their differences should be celebrated.

• LUVSPUN - Use code SHOPIFY15 for 15% off order.
• IFundWomen of Color
• In the Meantime: Finding Yourself and the Love You Want
• @luvspunfloss

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving us insane.

In this joint episode, fellow ecom coach and podcast host Austin Brawner joins the show to dispel the top six ecommerce myths we encounter with merchants every day.

If you’ve been a long-time listener of the podcast, you know that Austin is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths.

Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more.

Episode Highlights:

Myth #1: You need to diversify your traffic
Myth #2: Google PageSpeed is crucial to getting more sales
Myth #3: You have to be the first to do everything
Myth #4: If a “big” business is doing it, it must be right
Myth #5: Hustle and grind is the key to business success
Myth #6: People don’t read on the internet

• @a_brawn
• austinbrawner.com
• EcommerceInfluence

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
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• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
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In this episode, we break down influencer marketing for ecommerce with a Shopify merchant that used influencer marketing to launch their weighted blanket in 2017 with influencers including Kourtney Kardashian.

Guest Corey Turner is candidly breaks down:

• The positives & negatives of influencer marketing for a DTC brand
• How to spot fake influencers
• What metrics to look for when picking an influencer.
• Breaking down the metrics of a couple well known influencers

Corey Turner lives in Massachusetts with his wife and two kids (Henry, 3 and Avery 1). After graduating Northeastern University in 2009, he joined a startup with friends dropshipping mattresses. In 2013, they sold to MattressFirm. From 2013 to about 2016, they ran MattressFirm's ecommerce division. Late 2017, BlanQuil was launched just in time for the peak hype in weighted blankets.

• Blanquil
• Grin.co
• Privy
• Klaviyo
• Faded.biz

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss...

• Analyzing Heatmaps
• When to outsource your marketing
• Inventory forecasting
• Top Klaviyo Flows
• Collections as SEO honeypots
• Mobile Collections: Is one or two columns best?

...And more! Like Paul's pizza dough recipe.

• ebikegeneration.com
• Matsuda.com

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
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• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode:

1. What are the most common mistakes that Shopify store owners make with their product pages?
2. What steps can store owners take to figure out if their product page needs help?
3. What things are you seeing on stores that makes you filled with rage? (note from josh: I'm only halfway kidding with this. I've seen such an uptick in terrible user experience on stores. Between a cookie popup, email popup, chat slide out, etc. we are ruining new users experience)

Our guest today is Josh Frank, Founder & Head of Optimization at Test Triggers, Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s.

• Test Triggers
• Copyhackers: Copywriting Formulas
• CXL
• Tactical Baby Gear Product Detail Page
• Snoo Product Detail Page
• Crutchfield 'Drone' Product Detail Page
• Caraway Product Detail Page
• Freedom

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
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We talk to SharkTank alum Chrissie Lam about her Love Is Project journey.

• How Chrissie created the original love bracelet in Kenya,
• transformed a personal photo project to a viral social media campaign
• and then launched it as e-com brand.

• Love Is Project

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.

She also has some unconventional opinions about ecommerce and its echo chamber problem.

• Why RFM segmentation is more important than CLTV
• What to ask your customers in an interview
• Why is ecommerce a sausage fest

• Effective Customer Segmentation through RFM Analysis
• Wikipedia: RFM (market research)
• HBR: Jobs to Be Done
• Juliana on LinkedIn
• App: Reveal by Omniconvert

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Apple says they're "standing up for users." Facebook says an upcoming prompt in Apple's iOS 14 is bad for small businesses. Regardless of which side you think if self-serving here, if you advertise on Facebook, you need to understand what's happening because you have some homework to do to prepare.

• ProduceDept
• Zuckerberg wants to “inflict pain” on Apple

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a job because the company leadership may be going to jail. That was the turning point where Casey knew his Shopify side hustle had to become his full-time income. This is the story of how Tacticalories Seasoning Company came to be.

Takeaways:

• How asking "what's really me?" formed the business
• Why you're GAF (give a fuck) score is important
• How they grew 4x in 2020 through product launches
• Why tattoo artists make great label designers

• Tacticalories
• Huckberry
• Zipify Pages
• @tacticalories

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.