In this episode, we discuss Shipageddon Season and the Cyber Monday that broke shipping. Then a Nuggs teardown– They're "the Tesla of chicken."

• ShipBob's Shipping Carrier Data
• NUGGS

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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As ecommerce professionals, what did we learn from 2020? And what happens in 2021?

Those are the questions I posed to a number of a clever ecommerce industry folks.

Entreprenuers like:

• Harley Finkelstein, Shopify
• Eric Bandholz, Beardbrand
• Marnie Consky, Thigh Society
• Ezra Firestone, Smart Marketer
• Ilana Davis, Shopify Expert & Website Rescuer
• Steve Chou, My Wife Quit Her Job
• Nick DiSabato, Draft
• Austin Brawner, Brand Growth Experts
• Val Giesler, Fix My Churn
• Andrew Youderian, EcommerceFuel
• Rhian Beutler, Venntov
• Anne Thomas, Shop Critique
• Ben Jabbawy, Privy

This episode is a fire hose of valuable insights, tips, and trends.

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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From the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify merchants saw a 75% increase in sales from Black Friday in 2019. By 8:00am EST, merchants on Shopify collectively had crossed $1 billion in sales.

“We’re thrilled with the Black Friday sales generated by the businesses on Shopify. In just a single day, merchants around the world produced more than 80% of the sales of the entire holiday shopping weekend last year,” said Harley Finkelstein, President of Shopify.

Let's unpack that.

• Overlander
• Black Friday sees record online as US shoppers stay home 
• BFCM Live Map
• Shopify Announces Record Global Black Friday Sales of $2.4 Billion 
• KeySmart

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
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• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

We talk to a cookbook author who turned his experience living in Japan into a Shopify store focused on selling the best quality matcha possible.

Eric is the founder and chief evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep dives into all things matcha, food, literature, arts, and culture. Eric is the author of three cookbooks: The Breakaway Cook, The Breakaway Japanese Kitchen, and Eric's Kitchen. He lives and works in Marin County, CA.

• Breakaway Matcha
• Community
• HiutDenim
• Cart2Cart
• Matcha Quiz

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas.

You'll learn...

• how to audit your theme for performance
• the common pitfalls to avoid with your theme
• learning enough development to be dangerous
• a user testing crash course

Anne Thomas is an experienced web developer who has helped create some of the best Shopify themes in the market. She spent almost 5 years at Out of the Sandbox as the Technical Director working on themes such as Turbo and Flex.

Her knowledge of the Shopify platform runs deep and she's recently started her own company, Shop Critique, where she works directly with merchants to help them makeover their shops and make sure they are using their themes and apps in the best ways possible. 

• Shop Critique
• Out of The Sandbox
• Coding with Jan - YouTube
• freeCodeCamp
• Lynda
• Baymard Institute
• SiteInspire
• 2020 Holiday Email Guide

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury."

Key Takeaways:

• How they leverage their brand story
• How to power product discovery with 300 varieties of tea
• What its like running a store with 50+ apps
• Why they're fighting for inclusive messaging

• Harney.com
• Hot Cinnamon
• As The Tea Steeps Podcast
• Nosto - On-site Personalization
• Aimtell - Push Notifications
• Harney's Theme
• Better Reports
• Report Pundit
• Pingdom Tools
• The Hemp Division
• Emeric's IG: @emericharney

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue while helping women love their thighs at any size.

Key Takeaways:

• How she bootstrapped a million dollar business starting with just $8K CAD as a risk-averse solopreneur
• Why starting with retail wholesale helped her get started online
• Why you should start with one product (and how to better forecast inventory)

Marnie grew Thigh Society to a six-figure business while working a demanding full-time job before deciding to focus exclusively on building the business in late 2016, and has grown it to 7 figures since. Before becoming a full-time entrepreneur, Marnie worked for organizations in Toronto, Canada including Accenture, the Ontario Ministry of Government Services, and the Rotman School of Management (MBA school) in a variety of strategic talent management roles.

• Thigh Society (US) - Use code UNOFFICIAL at checkout to save 15% on your order
• Thigh Society (CA)
• Draft - Marnie's conversion rate optimization consultant
• [Delivering Happiness by Tony Hsieh](https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220/ref=sr_1_1?
• Maker's Row - For anyone looking for resources to start an apparel business
• Toronto Fashion Incubator E-Lists & Guidebooks
• The Entrepreneur's Guide to Sewn Product Manufacturing
• 2PMl - Marnie's favorite free weekly newsletter
• Company of One by Paul Jarvis - Marnie's book recommendation

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.

Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.

You'll the hear answers to:

• Your 2020 FB Ads Strategy
• Which promos were the most successful in 2019
• When to use Campaign Budget Optimization
• A 2019 FB Ads Postmortem
• 2020 BFCM Considerations

• BFCM Strategy Guide
• Tw:@kurtbullock
• ProduceDept.co
• 2020 Holiday Shipping Deadlines
• 2020 Holiday Email Guide

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Out of The Sandbox's Sean Campbell joins us to discuss all things theme related:

• When & how should you upgrade or change themes
• What to consider in a new theme
• Behind the scenes of the Shopify Theme Store
• the "New Online Store Editor Experience"
• How to expedite support tickets

Sean is a Shopify Theme project manager with 6+ years of experience helping agencies, partners, and merchants navigate the Shopify ecosystem. With a focus on Out of the Sandbox Themes, Sean possesses in-depth knowledge and experience from the perspective of shoppers, merchants, theme developers, and agencies.

• Out of The Sandbox - Use code KURT20 at checkout to get 20% off Flex or Turbo
• Reunite 2020: Everything we announced and exclusive updates from Shopify Plus - Discusses Sections Everywhere
• Using the Page.details Template
• Theme Updater App
• Merchant Collective

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode:

• Increasing average order value with financing,
• a new sexy store,
• and your Black Friday prep crash course.

• 2020 Holiday Email Guide
• Sezzle - My Sezzle referral code is SZXRLQJ. When you use it, you'll get one month free, no strings attached.
• Vex Clothing

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.