We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns.

You'll learn a three stage strategy to set your Facebook ads funnel up for success this holiday season.

Our guest today is Kurt Bullock, founder of ecommerce marketing agency the Produce Department, and our strategic Facebook ads partner.

• KB's Free BFCM Strategy Guide
• ProduceDept
• SuperMetrics
• Promote a discount using a shareable link
• Facebook: Google Analytics URL Builder

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.

We learn:

• Dialing in messaging for 2021
• Improving deliverability (to offset lowered open rates)
• Why testing your offers is your biggest opportunity
• The optional Klaviyo snippets you probably forgot to install

Our guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.

• chasedimond.com
• The Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.
• Klaviyo Docs: How to Create an "Added to Cart" Event for Shopify
• The Very Good Bra
• @ecomchasedimond

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 100k in 6 months. The number of things she learned along the way is priceless.

Her store, Your Soul Time, sells crystals and natural incense. Almost a year later their house is packed with inventory and they’re opening their first brick & mortar store and looking to scale beyond the local market.

We learn:

• How she got her first sales without paid ads
• What she learned about good and bad packaging
• Why she's not participating in Black Friday
• Her post-iOS14.5 Facebook advice

• Your Soul Time
• Stamped.io
• Super Spicy Media
• Twitter: @mojcamars

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, we discuss the global supply chain disruption affecting US store shelves.

Turns out the mega ship got stuck in the Suez Canal was nothing compared to this.

Why are limits on toilet paper back in stores?

How many container ships are sitting in the water outside of Long Beach right now?

Why does Amazon want to legalize weed?

Turns out all of these things are related to supply chain disruptions.

That's one epic traffic jam and it shows no signs of letting up before the holidays.

As ecommerce professionals, what are we gonna do about it?

This episode is for you if...

1. You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connected Retail" discussion with an experienced insider.
2. OR you have a Shopify store and a Point-of-Sale but they don't talk, then you'll want to listen to the whole episode.

Lots of industry analysis and insight in this one from our guest Kevin McKenzie, the CEO of SKU IQ.

Aside from saving owners a ton of time avoiding the end of day double data entry across to systems that don’t normally connect, Kevin has a seriously impressive resume. As Chief Digital Officer at Westfield, he oversaw the development of all digital strategy and omni-channel initiatives. Before that, he was Sr VP of CNET Shopping.

• SKU IQ

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can adapt.

As co-founder and CEO of Givz, Andrew Forman is helping Shopify merchants drive sales without discounts, while reaching an increasingly socially-aware demographic.

Prior to Givz, Andrew was treasurer for a nonprofit, where the pains of accepting donations drove him to start Givz.

• Givz.com/unofficial - Get 3 months free
• lolibeauty
• Charity Navigator

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey.

Questions like...

• What's better: Free Gift with Purchase or flat discount rates?
• Do you buy extra inventory or clear out distressed inventory?
• What's Plan B if your BFCM sales don't meet your goals?

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify migration for a top 100 Shopify Plus store, and most recently joining headless solution provider Shogun.

• Shogun Frontend
• NOMAD - 15% off full priced and in stock gear on nomadgoods.com with code 'unofficial'
• Reese's LinkedIn

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize?

In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed.

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.
  ama-online-store-20

Q&A: Online Store 2.0

When should you upgrade?

In this Ask Us Anything episode, we answer listener questions.

• When should I upgrade to Online Store 2.0?
• What's headless ecommerce?
• The new metafields: What are they? How would I use them?
• What are you doing differently with FB Ads since the Apple privacy update?
• How to structure content for landing pages
• How to promote subscriptions
• Establishing free shipping minimums

...and more. Somewhat more. Most of it is even Shopify related.

Resources:

• OOTS: "Is My Theme Compatible With Online Store 2.0?"
• All of the Announcements From Shopify Unite 2021
• Screencast: Online Store 2.0 Demo

Tools:

• Zipify Pages
• Shogun Frontend

Stores:

• Asutra
• Beardbrand
• Black Diamond Coatings
• Huckberry
• KeySmart
• NOMAD
• Tactical Baby Gear

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Everyone likes to say they make data-driven decisions, fewer actually do, and even fewer are making those decisions with good data.

As more and more Shopify businesses drill into making data driven decisions having the proper foundation is imperative.

I have Rich Hannah from RHUX analytics here. One of our mutual clients has been working with him and was really impressed.

Hot takes:

• Shopify's Google Analytics native integration is imperfect 
• Size speed doesn't matter as much as you think
• If you go headless, your data is going to brek.

Prior to starting his own agency, Rich was the former lead analytics engineer for lululemon and consulted for brands like Nordstrom, Major League Soccer, Zendesk, Starbucks, Tesla and others.