In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.

This year he plans do 30% more and he's going to tell us exactly how.

Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.

You'll learn:

• Ezra's content marketing strategy
• Why to set up pre-sale campaigns
• Best times to send email
• Every single app in every Ezra's store

• Ezra's 2019 podcast ever
• Money Talks Series
• Email on Acid
• Smart Email Marketing 2.0
• Ezra on Instagram
• Zipify Pages
• Smart Marketer
• Boom

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually.

Key Takeaways:

• "A clean list is a well-delivered list"
• How to segment abandoned cart flows for personalized content
• The right ratio of plain text vs HTML emails
• The most important thing to split test

Chuck started his post college life working in the world of ecommerce and marketing and quickly made the leap into the realm of UX/ID. Over the course of a few years he was privileged to consult on projects with companies like GoPro, Mozilla, and LG. Thanks to retail experience he brought a unique perspective regarding consumer electronics and a desire to make navigating the world a simpler, more enjoyable experience.

In 2015 Chuck returned to marketing, advertising, and growth with a broader appreciation for aesthetics and usability. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.

When not working, you can find Chuck adventuring, fishing offshore, or in the kitchen.

• Nomad Goods - Use code UNOFFICIAL for 20% in-stock goods until October 1st.
• Klaviyo
• Tinuiti
• Tone SMS Recovery
• Nomad Sticker Pack
• Kurt's Vinyl Plotter

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

We discuss:

• The ethics of financing solutions
• Launching your products like Yeezy
• Rumors: An update on Native Checkout Integrations
• News: A Shopify data leak, and a Shopify Partner arrested by the FBI
• Are Nikkola, Madewell, and Shinola authentic brands?

And then we test drive the Shinola store.

• How Madewell Bought And Sold My Family's History - BuzzFeed
• PageSpeed Anxiety Tool
• NS8 co-founder Adam Rogas charged with securities fraud
• The Real History of America's Most Authentic Fake Brand - Inc
• Shinola

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved.

Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – for people who invest in self-care.

Asutra is woman-owned and women-led; 77% of their team are people of color; and 100% of their staff would recommend Asutra as a great place to work.

Key Takeaways:

• How a "luck sail" led to the purchase of Asutra
• Why she shifted from Amazon to DTC on Shopify
• The double edged sword of selling in national retail chains
• The unexpected way Venus Williams got involved
• How a social mission impacted their hiring process

Stephanie is an enthusiastic board member of Equality Illinois, which advocates for LGBTQ rights; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.

• Asutra
• Pointer Creative
• Product Recommendations: Spray Pain Away Magnesium Oil, Chill Pain Away CBD Magnesium, Menthol Pain Cream, Melt Pain Away Body Butter
• Purpose Workforce
• Web Savvy

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

We discuss:

• An Income Store court case update
• AWAY Travel has a sale, DTC Twitter takes notice
• GymShark's billion dollar valuation

And then we tear down the Gymshark store.

• Income Store Receivership
• Attorneys Quitting? (Income Store Update)
• Emilia Gardner's Income Store YouTube Playlist
• AWAY Travel
• Is Gymshark worth $1.4 Billion?
• Reflecting on My Failure to Build a Billion-Dollar Company, Part 2 - Sahil Lavingia, Gumroad’s founder, shares what he’s learned along the way about strategy, product, and growth
• GymShark

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shape of a credit card designed to keep your phone charged on the go, a "jumper cable" for your phone.

Key Takeaways:

• The great mindset advice (provided by a Zoltar fortune telling machine)
• What goes into a successful Kickstarter, and how its changed
• Why they're proudly omni-channel
• Why its worth listening to a few bad ideas

Nomad dreams up and builds out award-winning modern, minimalist accessories for smartphones and smartwatches. They've successfully crowdfunded on Kickstarter (2012), Indiegogo (2013) and CircleUp (2014) and sell direct to consumer on their Shopify-powered site as well as through select retail and distribution partners in the US and globally.

• Nomad Goods
• Kickstarter: ChargeCard
• NOMAD Sticker Pack

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

This episode is available as a video interview on YouTube:  youtu.be/S3-9NZ1OLV8

In this listener Q&A episode aimed at optimizing for Q4, we discuss:

• Which cart type is best
• What we're doing differently this Black Friday
• The problem with PageSpeed
• Klaviyo Email Flow & Campaign tips
• How to promote without discounting

And we close with a breakdown of when Shopify Plus makes sense.

• Kurt's MAME Cabinet
• Herb'n'Eden Interview
• Etsy: Paul's Maltese Falcon
• GymShark
• GymShark Page Speed
• Pingdom Tool
• Holiday Email Guide
• Story Brand (Kurt called it Brand Story in the show, that's wrong.)
• Shopify Plus

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

This bonus episode of The Unofficial Shopify Podcast is presented by Rewind.

The secret to productivity & success isn't a system, it's a mindset. Metalsmith and entrepreneur Megan Auman returns to The Unofficial Shopify Podcast to discuss how she's cultivated an "investment mindset" and the power of mindset in business.

Key Takeaways:

• How to take a vacation as a entrepreneur
• Don't be so hard on yourself
• Cultivating mindfulness
• How to make big financial decisions

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. 

A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Her newest class, Sell Without Shame, helps artists and makers find and articulate the value in their work.

• meganauman.com
• Designing an MBA
• IG:@meganauman

• Rewind

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Quinton Lewis sells soap. A lot of soap. So much soap that customers wait weeks for their order to be produced. And he only started in the last few years.

Quinton is the co founder of Herb'N Eden. He is currently the head of Marketing & Operations at Herb'N Eden.

In this episode, we'll walk through his journey, including a detailed overview of their content marketing strategy.

• Herb'N Eden
• Herb'N Eden Brand Story
• IG:@herbneden

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Also available in live hi-def action on YouTube:  youtu.be/khPjZKvOPhs

In this episode:

• Our Q4 BFCM predictions
• What's up with USPS?
• KeySmart's Andy Bedell talks switching themes
• and we teardown the official Joe Biden merch store

Forbes: Trump Admits To Blocking USPS Funding Over Mail-In Voting

KeySmart

Joe Biden store

Oculus Quest VR

Get powerful marketing automation with Klaviyo's revenue-driving email platform

Try Bold Product Upsell, free trial

Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout

Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.