Through his love of vintage clothing, Rory Westbrook founded True Vintage out of his bedroom while still a student at the University of Portsmouth. Growing quicker than he could have anticipated, True Vintage has consistently doubled their annual revenue year-over-year since inception.

Using a combination of digital marketing strategies (including brand collaborations with Tommy Hilfiger and Urban Outfitters) Rory and the True Vintage team have built an engaged instagram following of over 300,000 people.

• True Vintage
• Shoppex - Receive a 15% discount when you book a demo and quote KURT in the sign 􏰀up process.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• This episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.

In this episode, you'll hear how a designer and entrepreneur from the UK turned a personal tragedy into a compelling story and business that has helped thousands of men live better lives.

Ollie Aplin is the co-founder of MindJournal, the global men's journaling movement a mission to help guys feel happier and healthier.

We ask him:

1. Why journaling and why journaling for men?
2. Why launch on Kickstarter? (Building a community and validation was key)
3. How did you overcome the fear of putting yourself out there and taking a risk both emotionally and financially?
4. What lessons have you learned about yourself, or entrepreneurship since launching in 2016
5. The one piece of advice you would give to other entrepreneurs who are thinking about launching a new business or product in 2020

• Kickstarter
• Mindjournals - Use code KURT20 to get 20% off your first Journal
• IG:@ollieaplin
• Do Purpose by David Hieatt

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

This episode is also available with video on YouTube.

Last week at Shopify Re-Unite, a webinar keynote, Shopify's leadership team revealed new and upcoming features. Paul and I attended and will give you the run down today.

After that, we do a teardown of Pit Vipers, a store that is equal parts impressive and ridiculous.

• Carcaine Supply
• Proven Winners Direct
• Shopify Re-Unite
• Re-Unite Recap
• Pit Vipers

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Using accounting as a useful business tool is harder than it sounds. Most of us don't really know what we should be looking at or how to interpret it.

In today's episode, you'll learn some counter-intuitive wisdom and financial truths you can start using immediately to accelerate you light years ahead of the competition.

Key Takeaways:

• How cash conversion cycle (CCC) is the most important key performance indicator for your finances
• The biggest financial challenges merchants face
• Which financial metrics you should be actively monitoring
• How to be smarter about discounting
• Avoiding the common mistakes Ecommerce merchants make with their finances

Our guest today is Jason Andrew, a chartered accountant, founder, and business advisor to high-growth businesses. His accounting firm, SBO.Financial, focuses on helping Ecommerce businesses with their numbers, ranging from bookkeeping and financial control to profit and cash flow maximisation strategies.

In 2019, Jason published an entrepreneurial accounting book, Stark Naked Numbers, which he describes as "the 4-hour work week of business finance."

• Book: Stark Naked Numbers
• SBO Financial
• LinkedIn: @jason-andrew
• The Personal MBA
• Book: All Marketers are Liars

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• This episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.

Stefan Gehrig, a former Research Scientist, started King Kong Apparel in 2011 when he was heavily involved in the still-niche sport of CrossFit. Since then, starting with a single (relatively crappy) gym bag he has scaled to a Shopify Plus store that sells tens of thousands of bags, backpacks and meal prep bags per year.

We talk:

• How they built a community of brand evangelists
• What they'd do differently starting over
• The most underestimated component of success
• How their quiz

Oh, and you'll never guess where they got their mascot from. It's wild.

King Kong bags are widely known for their toughness, durability and functionally and have grown with the sport of CrossFit, and branched out into other fitness markets.

• King Kong Apparel
• The 4-Hour Workweek (For the two of you haven't read it yet)
• Pickzen - Quiz App

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

The world is changing, and a core part of that change is everyone and everything finally getting online.

Ecommerce is booming. Let's talk through it:

• We discuss Shopify's Q1 2020 financial report
• The wild projects we're working on right now
• Predictions Shopify's newest features
• Our number one Facebook ads tip from a man who spends $30K/day on ads
• AN ALLBIRDS TEARDOWN!!

• Shopify's Q1 2020 financial report
• Shopify Re-Unite
• Virtual Shopify Meetup

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this episode, Shopify merchants will hear how they could be better using humor in their marketing copy (especially email!) to improve conversions.

• How humor boosts conversions
• How to approach voice of customer research
• How can store owners and marketers write funnier copy without offending customers or coming off the wrong way?
• How do you know you're succeeding with humor?
• What are some big opportunities most brands overlook when creating their email automations?

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).

She’s written copy for Freshbooks, Manly Bands, LifeStraw, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.

• Punchline Copy
• SNAP Copy
• SNAP Copy's free Voice of Customer Research Kit
• @punchlinecopy

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• This episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.

Our guest today has a long track record with ecommerce: both successes and failures. We're joined by Ryan Daniel Moran, founder of Freedom Fast Lane and Capitalism.com, to discuss what he believes are the fundamental appraoches that create the enduring ecommerce success stories.

Key Moments:

• How the Income Store affected him
• Why the pandemic can be good for you
• The dangers of short term decisions
• What most entreprenuers get wrong when scales 7-figure businesses
• Ryan's product & audience formulas for success

As a serial entrepreneur, author, speaker, and investor, Ryan's main focus is on creating lifestyle freedom --- helping people create lasting businesses and investing the profits, while enjoying a higher quality of life, and working less.

In addition to operating, selling, and investing in multiple million dollar ecommerce brands, Ryan is best known for his work at Freedom Fast Lane - where he leads "The Tribe" and helps entrepreneurs develop their business plan, get results rapidly, and invest for passive income.

In The Tribe, he is responsible for creating 100+ millionaires, many of which occurred in 12 months or less following his philosophies on creating products people want, marketing them profitably, and creating life-long customers and brand evangelist.

Ryan's mission is to empower the next generation of entrepreneurs to create jobs, contribute to the economy, and uplift their families and local communities to create a better world.

• Capitalism
• 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur Kindle Edition

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

In this listener Q&A episode, we answer nine merchant's pressing questions regarding marketing their Shopify stores. We even try something new and call a few experts on the phone to get their answers.

• Tik Tok: is it time?
• Starting a loyalty program
• SEO Apps VS DIY SEO VS Using a consultant for SEO
• What gear, setup and software do you use to do remote podcast with video?
• Pros and cons of affiliate programs
• What to do with 15,000 visitors a month and barely any sales
• A sane beginner's approach to Facebook Ads
• Which reviews app to choose (and structured metadata)
• And lastly a thought exercise: "What are the top 3 things you would do to grow your following/list if starting a new store from scratch on a low budget of say around $200/month."

Plus Paul reveals the terrible secret his refrigerator has been hiding, and Kurt wears makeup.

• Klaviyo's Coronavirus Daily Insights
• Smile

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Today we're joined by long-time Shopify Partner and SEO app developer Rhian Beutler to discuss your SEO questions.

In this Shopify SEO Crash Course, you'll hear the answer to:

• Do those ‘seo’ apps really work?
• The latest Google Algorithm changes you need to know
• What does Mobile Indexing First mean for your store?
• How to approach Google's technical recommendations
• What happens if you have to pause your business online?
• How long should my alt tags be? Is there such a thing as them being too long?
• What are best practices for image alt tags? Do I really write for accessibility or do I stuff keywords?
• How do you research keywords to target based on your niche?
• What does optimizing for a keyword really mean?
• How much time should I spend creating content vs building backlinks?

• Venntov
• Moz
• Official Google Webmaster Blog
• Tw:@searchliaison
• A Beginner's Guide to Google Search Console - Moz
• Moz Blog
• Image Compression Tools: Kraken, ImageOptim
• Google Keyword Planner
• Hemingway App
• Tw:@rhiankatie

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.