As we look for more ways to generate quality organic traffic to our stores, SEO will come to mind.

In this episode, you'll will hear how to get more search engine traffic to your store.

We're joined by an SEO Expert who has been called an "SEO genius" by Entrepreneur.com and a "brilliant entrepreneur" by Inc Magazine.

If you've read the Backlinko blog or watched their YouTube channel, you'll recognize today's guest, Brian Dean.

Brian's going to tell us:

1. How to create awesome ecommerce content
2. How to use Authority Sculpting to boost rankings to product and category pages
3. How to rank above Amazon (yes, its possible!)

Today we're joined by a Business owner sharing experience of surviving 3 recessions in 25 years. This episode is about actionable advice.

• What's the upside of a recession, if any?
• What strategies do you advise for surviving a downturn in the economy for any business?
• What are the biggest mistakes stores & businesses are going to make during the pullback?
• What's different about this downturn from the others?

Dave is the founder of Recapture, an abandoned cart and email marketing solution for Shopify, WooCommerce and Magento. He's also the co-host of Rogue Startups podcast talking about his entrepreneurial journey, and he runs Big Snow Tiny Conf West, a small web business mastermind-style conference with skiing.

• Headscape
• @daverodenbaugh
• Recapture - 60 Day Trial
• Rewind - Backup your store, automatically

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Rewind

On this episode, we're joined by Laura Petrielli-Pulice, a fashion designer who has designed for celebrities and icons of art and culture including Lady Gaga, Nicki Minaj, Beyonce, Katy Perry, and Dita Von Teese.

Her clothing has graced the pages of highly respected fashion magazines such as Vogue, W, Interview Magazine, and more.

Pulice was also runner-up on the Bravo fashion competition show Styled to Rock hosted by Rihanna.

Today, you can buy her clothing from her Shopify store, but her first website went live 20 years ago.

In today's episode, we'll walk through her journey.

• Vex Clothing *NSFW
• IG:@vexclothing *NSFW

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends.

In this episode, professional sitcom writer and showrunner Michael Jamin will teach you how to find your mission statement, create your customer avatar, cast a "voice" for your brand, then how to apply that to your marketing so you're always telling one, cohesive brand story.

You'll hear:

• Why you shouldn't "fake it 'til you make it"
• What makes a great mission statement?
• How to create my customer avatar?
• How to "cast" a spokesperson to "speak" to your customer
• How to apply it all this to your branding

Michael Jamin has been a professional sitcom writer/showrunner for 25 years. His many credits include King of the Hill, Just Shoot Me, Beavis & Butthead, Rules of Engagement, Wilfred, Maron, Brickleberry and many others. By applying his knowledge of storytelling to his wife's clothing line, TwirlyGirl, they grew it into a multi-million dollar company.

Michael's branding videos were so successful on Facebook, that several companies asked him to share his marketing expertise. That's how CardboardRocketships came to be. It's a website that offers instruction on how to tell your brand story.

• Michael's site, CardboardRocketships
• Michael's Branding Videos
• TwirlyGirl
• Episode 195: "How to Tell Your Brand's Story With Help from a Professional Screenwriter"
• The Story Course
• J. Peterman

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

In this episode, we learn what it means to have an accessible website, why you should care, and how you can benefit.

You'll hear the answers to:

• What does an accessible website mean?
• Is that the same thing as the ADA?
• What can merchants get out of having an accessible website?
• Doesn’t Shopify take care of web accessibility for me?

Ilana Davis works with Shopify merchants to remove friction from the buying process. By keeping web accessibility top of mind, she’s able to create effective websites that attract more visitors, provide better SEO, and increase conversion rates.

• axe - Web Accessibility Testing Extension for Google Chrome
• Shopify Accessibility for themes
• Does my website have to be compliant with ADA?
• IlanaDavis.com
• Tw:@ilanadavishr
• IG:@ilanadavis

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

Special Listener Offer from Ilana: When you mention The Unofficial Shopify Podcast, you’ll receive 15% off a Website Rescue. Complete my interest form before 2/29/20. Must purchase by 3/30/20. A Website Rescue allows us to salvage your e-commerce store for a fraction of the cost of a full redesign. If your planning a redesign in 2020, don’t redesign your store. Rescue it! More info: https://www.ilanadavis.com/website-rescues

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Get powerful marketing automation with Klaviyo's revenue-driving email platform