This episode is also available on YouTube.

Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend.

In this episode, we unpack the biggest shopping week of the year.

You'll hear:

• Typical Facebook Ads ROAS stats
• How our biggest clients performed
• And our key takeaways for our successful BFCM in 2020

• Cyber Week 2019 Statistics Infographic

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia.

Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're made to order, reasonably priced, and have turned thousands of customers into devoted fans.

In this episode, you'll learn:

Popov Leather is the quintessential rural small town success story. A hobby turns into a micro business following spousal encouragement which then turns into a thriving fast-growth business. Six years after its first sale, Popov Leather today YOR revenue growth as more than 90% of their production is shipped to satisfied international customers.

This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEg

Its too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics.

In today's episode: How Presidential Candidates Maximize eCommerce Sales

We'll compare the Shopify stores of President Trump's 2020 campaign, and four Democratic presidential candidates, to see where they could improve and what they did right.

Listener note: While politicians are the subject of our teardown, we have entirely avoided political issues. Nothing about this episode should be considered political commentary. Fight the urge to send us your political opinions. Please.

• Trump
• Buttigieg
• Yang
• Sanders
• Warren

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• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller.

At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have.

Stick around for the end to learn how to win giveaway our iOgrapher Multi Case for mobile phones and the iOgrapher Flexible tripod! x3!

• ioGrapher
• Cmd-P
• Dave's About Page
• Shapeways 3D Printing
• Kickstarter: iOgrapher Support Case for iPad Mini
• Switcher Studio App
• VidCon YouTube Convention
• AgoraPulse Social Media Tool
• TubeBuddy
• FILMIC Pro

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online.

You'll learn:

In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge.

After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing.

You'll hear:

• The advantage of personalizing SMS for your clients
• How to get a 95% SMS open rate and 25% clickthrough rate on your SMS
• Getting started with SMS in 30-minutes
• What to absolutely NOT to do with SMS
• New Buzzword: "Owned Channels"
• The most effective way to grow an SMS list
• Easy tactics for BFCM, advanced tactics

Jeremy has been working in the eCommerce space for 5 years building both eCommerce brands and tools for eCommerce companies. He currently runs an agency and podcast of the same name – Messenger Mastermind – where he works with 7-Figure eCommerce companies to build out their Owned Channels (Email, SMS, Push Notifications, Facebook Messenger, and Facebook Groups) to drive more profitable revenue growth.

Previously, Jeremy was LuMee's (aka Kim Kardashian's favorite selfie case) eCommerce Manager where he owned the DTC experience of LuMee.com and built tripled the Revenue generated from Email year over year. In addition he also built the SMS, Messenger and Push programs to drive a combined 6-Figures in Revenue per year.

• Download the Messenger Mastermind Launch Optimization PDF
• Messenger Mastermind Podcast - Jeremy's Podcast
• Messenger Mastermind - Jeremy's Agency
• Lumee - Merchant example
• Jeremy's Podcast episode on more advanced tactics in SMS.
• PostScript
• SMSBump
• Retention Rocket
• SMS in Klaviyo
• Chubbies - Sign up for their newsletter for inspiration

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

You asked, we answered:

• "So Kurt if you were to start a store what niche would you start in?"
• "You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?"
• "Timing for social media posts for holidays. Aka when to release your Black Friday deal on social."
• "What to budget for your one day ads on social for black Friday, etc."
• "What type of ads should we run for BF? How can the ads be aligned with the emails per Ezra’s email campaign?"

Plus Kurt goes to SEMA to rub elbows with a few celebrities.

• Holiday Email Guide
• SEMA
• Nerd Marketing
• Buffer
• Tailwind

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using.

You'll hear:

• How Etsy made (and almost broke) Mark's business
• Risks around trademarks
• What to do when Facebook ads get too expense
• How to focus on profitability
• Mark's next level launch strategy
• Why you should never do a weekend launch
• The ideal day to launch a product

Mark is the founder and CEO of Constantly Varied Gear, co-host of the Messenger Mastermind Podcast and an avid community builder and marketer.

• Download: Mark's Product Launch Blueprint
• Constantly Varied Gear
• Mark's podcast: Messenger Mastermind
• Podcast Recommendation: Ecommerce Influence
• Podcast Recommendation: Business Lunch
• Podcast Recommendation: Perpetual Traffic
• ManyChat
• Klaviyo
• Octane.ai
• PostScript
• PushOwl

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given."

In 2018, BombTech Golf sold 170,000 golf clubs resulting in mid seven figure revenue with just three employees and a four hour work week.

Tune in for more details!

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.

Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.

You'll the hear answers to:

• A 3-stage approach to Facebook Ads success on Black Friday
• How to plan your budget
• Setting your site up for success
• Why you should try Dynamic Ads for Broad Audiences (DABA)

• BFCM Strategy Guide

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.