In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store.

This episode is also available as a video interview on YouTube.

You'll the hear answers to:

• When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile?
• What app do your best stores use for returns/exchanges on Shopify?
• How to scale creative.
• Why use Privy if we are using Klaviyo?
• Is there a step by step process you use to test product pages to optimize for conversions?
• How do you suggest you make your business stand apart from the others in a saturated market?
• How to choose which apps make the cut and which ones don’t?
• Ways to improve signups from pop-up forms by using data?
• Any 'outside the box' Black Friday promotion ideas?

• Shopify Behavior Reports
• Content 10x Book
• Bold Returns Manager

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store.

You'll learn:

• Why SMS gets a 99% open rate
• The objections, rules, and regulations to know when texting customers
• How to build your SMS lists (and monetize them in the process)
• How to run successful text campaigns
• Using SMS for customer service

Mihail is the founder and CEO of SMSBump, Shopify's first texting marketing platform. He has 8+ years worth of eCommerce experience and has worked with brands such as Facebook, MasterCard, Amazon Pay, Google, Square etc.

• SMSBump.com
• SMSBump in the Shopify app store
• Merchant to watch: Fashion Nova
• Special offer: EMail [email protected] and mention The Unofficial Shopify Podcast for white glove onboarding

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one.

When they couldn't find a solution, James, who is a part-time teacher and part-time stay-at-home dad, borrowed a sewing machine, learned to sew and came up with a solution that returned diaper changing to the calm, predictable experience it had once been. Still in its first year in business, The Wriggler is now a multi-award winning changing pad that has been called a 'sanity saver' and a 'miracle mat' by the many independent parent product testers who have reviewed it.

You'll hear:

In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS.

This episode is also available as a video interview on YouTube:
https://youtu.be/S-9CqspYpDM

Your questions, answered:

• Customer retention techniques
• Strategies to increase conversion rates from blog visits
• How often should you be emailing customers? And and at what point do you go for the sale?
• How to think about migrating to Shopify Plus
• What's the best app/solution for wholesale

Plus Kurt survives the #onechipchallenge.

• Paqui One Chip
• Simon Gilt News
• Google Shopping News
• Shipping Profile Docs
• Shopify Multi Currency
• Kurt's Guide to Plus

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us.

The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded.

You'll hear:

• The exact exit intent strategy they're using with Privy and Klaviyo
• Why a Repeat Nurture Series could be your most overlooked flow
• How kicking subscribers off their list is driving revenue
• Why best subject line could be "a deal to good to pass up"
• The case for plain text
• How to ensure your emails land in the inbox
• Using Google Trends to find seven-figure product ideas

Josh writes, "My career has taken an interesting path over the past 16 years, from accounting to digital marketing, I have seen it all. After 7 years into my career, I finally realized I was not enjoying my day to day life as a public accountant and was given an opportunity to become the Controller to one of the clients. This was my first introduction to e-commerce and marketing. After 6 months into my Controller position, I was able to skim the surface into marketing and quickly became hooked! From this point, I began my transition out of accounting and solely into digital marketing. I was given opportunities from a variety of well-known streetwear brands such as Jack Threads and Black Pyramid and multiple freelance projects, which really allowed me to hone my craft and accelerate each brands revenue. I am currently the Digital Marketing Director at Amerex Group."

• Amerex Group
• Privy
• Klaviyo
• Nosto
• @jbehr919

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo.

Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brightest industry leaders, fastest-growing brands, and expert product specialists come together to share real-world examples and actionable strategies that’ll help you own the entire customer experience and grow your brand."

• Klaviyo:BOS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants.

First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk through

You'll learn:

• When & how to use split-testing in emails to maximize revenue
• Three examples of Klaviyo quick wins you can implement today
• How and why to segment
• Which must-have automation workflows to start with
• Step-by-step how pro's set up Klaviyo accounts

Grab a notepad and tune-in 'cause this one is full of actionable advice.

• Register your Klaviyo account
• Example store: Ballistic Fabrication
• Kickbox
• Tw:@kurtbullock
• 5 Data-Backed Best Practices for Email Subject Lines
• How to Craft Email Subject Lines that Drive Open Rates
• ProduceDept

• Subscribe on iTunes
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.

This year he plans do 30% more and he's going to tell us exactly how.

Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.

You'll learn:

• Ezra's content marketing strategy
• Industry gossip
• Why to set up pre-sale campaign
• Ezra's ten email Black Friday strategy
• Best times to send email
• How to setup landing pages for holiday promos

• Ezra on Instagram
• Shopify buys 6 River Systems
• Zipify Pages
• Smart Marketer
• Boom

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday:

• How to manage your app addiction
• The power of SMS marketing
• When to update your product descriptions
• Considerations when selling on Amazon and Shopify
• The top mistake merchants make on Black Friday
• Multi Currency in a nutshell
• Should you block site traffic from other countries?

Plus: Kurt terrifies his children, and Paul kills Moby Dick.

• Retention Rocket
• SMSBump
• Pingdom Tools
• The Truth About Google PageSpeed Insights for Shopify
• Bold Multi Currency

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr

Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next.

You'll learn:

Her company, Impact Fashion is the only size inclusive modest special occasion fashion line on the market. Every style is fitted to perfection and is available in sizes 2-24 because there’s no reason why it shouldn’t be. Her wholesale line is stocked in over 25 boutiques nationwide. In September 2018 she launched the B2C arm of her company on Shopify, impactfashionnyc.com.

Tune in for more details!