Who else wants lower bounce rates and higher conversion rates from visitors to their homepage?

We discuss:

Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in.

Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success.

...and more in this candid interview.

Tune in for more details!

You'll hear the answers to:

Plus Kurt gets a new jacket, and Paul knows who shot JFK.

Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand.

These artists-turned-ecommerce professionals produce clever original graphic goods, including apparel, accessories, and decor items. Known for their dark humor and sharp wit, Meredith and Matt have created a corner of the internet where fellow misanthropes can laugh at the world and themselves.

Tune in for more details!

Instead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales.

You'll hear:

Plus Kurt sees Weird Al, and Paul needs his ear drops.

Want to know what's working with Facebook ads right now? We turn to ecommerce marketing wizard Kurt Bullock to learn the exact blueprint he uses to achieve 10x returns on ad spend.

You'll learn:

• The exact strategies & tactics working for us right now
• Specific examples of targeting new customers
• The hot ad formats to try now
• What's new: Broad Match Dynamic Product Ads
• and strategy for September's campaign budget optimization requirement

Grab a notepad and tune-in 'cause this one is full of actionable advice.

• Download KB's FB ads blueprint: ProduceDept
• Kurt Bullock's brother's store: Ballistic Fabrication
• Canva
• Over (iOS)
• Videoshop (iOS)
• Boomerang (iOS)
• GorillaPod
• Tw:@kurtbullock

• Subscribe on iTunes
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business.

Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.

Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more.

Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications.

Tune in for more details!

In this listener mailbag episode, you'll hear the answers to:

Plus Julie gets a surprise, we geek out about cars, and Kurt disappoints Paul.

What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers.

You'll learn:

After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment.

In this episode, we talk about why we choose to stay small, and the tools we use to maximize efficiency and profits.

Ultimately, our goal is to build a business that supports the life we want. A life that lets us enjoy time with our families. We’re running a small business by choice. We don’t want to spend our days managing employees. Instead, we want to treat our time as a scarce resource and invest in helping others build businesses for the lives they want too.