According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTube video "Gymkhana 2", making the most viral video of 2009.

You'll learn:

Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media.

Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since.

After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments.

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Websites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire.

You'll learn:

The boys get extra salty in this one.

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At the age of 24, she quit her job to freelance full time— and in her first year, she earned $137,000.

Joining me in studio is Kelly Vaughn, founder of all-female Shopify agency The Taproom.

Kelly will tell us how she got her start, and how she helps high-growth Shopify stores go from six to seven figures.

Kelly Vaughn is a Shopify Expert and founder of The Taproom Agency, a Shopify marketing agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build wishful marketing strategies, map out customer journeys that convert, and provide the insight, experience, and tools businesses need to keep growing. When she doesn't have her nose in a Macbook, Kelly is traveling across Europe with her 9.8/10 husband, experimenting with new gin and tonic combos, and putting on all her sweaters at once because she just loves sweaters SO MUCH.

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This episode is made possible through a sponsorship from Rewind. Rewind creates a daily, automatic backup of your Shopify store – protecting your most valuable online assets. Recover from small mistakes and huge disasters in minutes. Start your free trial.

Last fall, my wife started a Shopify store and told us the struggle is real in a podcast episode. It became one of our all-time top ten episodes. On May 14th, she returns to the show to update us

Just six months after launching her first Shopify store, we check in with Julie Elster about her experience. She'll tell us what's worked, what hasn't, and the content marketing strategy that's generating 10,000 monthly views without any paid traffic.

Julie Elster is the owner of the Disney World-planning brand Double Your WDW, which she started in September 2018.

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In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years.

Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.

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In this episode, you'll learn how the customer experience extends beyond support tickets. Automated emails, on-site messaging, and even the 'from:' name in your emails impact the overall experience more than you might realize.

Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life.

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You can use Shopify's analytics and reports to learn about your sales and customers in great detail. Or you can tear hair out, create unnecessary panic, and make rash decisions.

In this episode, we'll break down a sane approach to your Shopify analytics complete with example benchmarks for your key performance indicators.

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At 53, Paul Miller began his private label business on Amazon in 2015 selling headphone headbands called CozyPhones. Two years later, he had grown his brand to $4 million in annual revenue. So what happened in between? Paul locked in a licensing deal with Nickelodeon that skyrocketed his brand he received advice from a friend to pursue licensing for his products. After a deep-dive into the world of licensing, and surrounding himself with a team of experts, he has executed multiple license agreements as both a licensee and licensor.

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In the wake of the Shopify x MailChimp breakup, we're talking nothing but email in this episode.

Plus Paul talks some trash.

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