Revenue is a great vanity metric, but profit gets you paid. In today's episode, we talk through a simple strategy to get yourself profitable, then brainstorm practical tactics to boost profits.

Austin is the host of the Ecommerce Influence podcast and the founder of Brand Growth Experts. He works with established ecommerce brands to define their marketing strategy, scale their advertising, and hire the team needed to get to the next level.

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In this listener-inspired episode, we break down the answers to your questions.

Plus: Paul drops hot takes, and Kurt invents a new creative compound insult.

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Google ads is more complex than ever before. Truthfully, it's downright scary if you don't know what you're doing, and an exceptional good way to lose money. Yet if you do know what you're doing, it can generate huge sums of wallet-out ready to buy customers to your store. So what do the experts know that we don't?

Tom Bukevicius is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.”

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In our second listener mailbag episode, we answer three topics chosen by you.

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Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail. His own designs were hindered by the corporate footwear brands he designed for day in and day out for over 10 years. So in 2008 he set out on his own create his own sneaker brand.

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In our first listener mailbag episode, you told us what to discuss, and we deliver.

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Learn the current state of on-site conversions from Privy founder Ben Jabbawy.

After capturing over 100 million emails with Privy, Ben Jabbawy reveals:

Ben is the founder of Privy, the leader in on-site conversions for Shopify stores. Through Ben’s leadership, he has helped grow Privy to support over 300,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like Leesa Mattress, The Beatles, The Ellen Degeneres Show, and now you.

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Building on our last discussion of the "perfect homepage" we move onto the next step in the sales funnel: Product Detail Pages.

In this episode, Paul and Kurt break down tested & proven product detail page elements you should use to maximize your own conversions.

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Most of us have Google Analytics running on our stores. But what are we doing with that? And is it reporting correctly?

In this episode, we'll learn how to turn Google Analytics into a powerful business tool.

Founder & Head of Optimization at Test Triggers, Josh Frank walks us through start to finish an actually useful Google Analytics strategy.

Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s.

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You can think of your Shopify store's homepage as the storefront of your store. Just because someone walks by, doesn't mean they're going to come in and shop. You have to to present an alluring storefront to your customer to coax them down your sales funnel.

In this episode, Paul and Kurt break down the tested & proven homepage layout you should use to maximize your own conversions.

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