Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail. His own designs were hindered by the corporate footwear brands he designed for day in and day out for over 10 years. So in 2008 he set out on his own create his own sneaker brand.

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In our first listener mailbag episode, you told us what to discuss, and we deliver.

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Learn the current state of on-site conversions from Privy founder Ben Jabbawy.

After capturing over 100 million emails with Privy, Ben Jabbawy reveals:

Ben is the founder of Privy, the leader in on-site conversions for Shopify stores. Through Ben’s leadership, he has helped grow Privy to support over 300,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like Leesa Mattress, The Beatles, The Ellen Degeneres Show, and now you.

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Building on our last discussion of the "perfect homepage" we move onto the next step in the sales funnel: Product Detail Pages.

In this episode, Paul and Kurt break down tested & proven product detail page elements you should use to maximize your own conversions.

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Most of us have Google Analytics running on our stores. But what are we doing with that? And is it reporting correctly?

In this episode, we'll learn how to turn Google Analytics into a powerful business tool.

Founder & Head of Optimization at Test Triggers, Josh Frank walks us through start to finish an actually useful Google Analytics strategy.

Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s.

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You can think of your Shopify store's homepage as the storefront of your store. Just because someone walks by, doesn't mean they're going to come in and shop. You have to to present an alluring storefront to your customer to coax them down your sales funnel.

In this episode, Paul and Kurt break down the tested & proven homepage layout you should use to maximize your own conversions.

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In this brief bonus episode with Klaviyo's senior marketing manager, Alicia Thomas, you'll learn:

Links mentioned:

Shopify wunderkind Ezra Firestone walks us through his $700K holiday sale. DONT MISS THIS EPISODE.

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Every year around this time, we see an influx of new people to our community looking to add to their income by starting an ecommerce business. According to a recent article in the Atlantic, "many people turn to a growing number of self-proclaimed experts promise they can teach anyone how to make a passive income selling cheap Chinese goods in the internet's largest store. Not everyone’s getting rich quick."

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Paul Jarvis joins us to explain why he believes the real key to richer and more fulfilling work could be to not create and scale something into a massive corporation, but rather, to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one.

Paul is the author of Company of One: Why Staying Small is the Next Big Thing For Business. He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo. Currently he teaches popular online courses, hosts several podcasts and develops small but mighty software solutions.

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