Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships.     Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/   KOA: https://koa.com/   Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/   Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/   Hest: https://hest.com/   Sensible Weather: https://www.sensibleweather.com/   USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/   Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en     BPC: Brand - Hest: https://hest.com/   Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner   Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV   Prenuvo Scan: http://www.prenuvo.com       Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia