The Vine Podcast

Have you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today's episode we're talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you'll walk away with tons of tips to confidently use instagram to connect with your audience.

In this episode we cover:

• Using Instagram in 2022
• The purpose of the Instagram grid
• Grow your Instagram audience
• How often to post
• Using stories & reels (even out of your comfort zone)

Connect with Kimberly

Website | Podcast | Instagram | Book

Connect with Madison

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Knowing the action you want your audience to take after visiting a blog post is one of the keys to whether they will stick around to browse more of your website or they will bounce back to Google and forget about your site. Defining that next best step takes understanding both the search intent of your readers and defining your ideal audience. Stay tuned to learn more about how you can strategically define this next best step for your organic search audience.

In this episode, I'll cover:

• Understanding search intent
• Define your ideal audience
• The next best step

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I'm sharing a handful of tools you can use to truly get to know your audience.

In this episode, I'll cover:

• Different tools you can use to gather information
• What kinds of questions you should ask
• What to do with this information

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Do you think of your food blog as a resource for your readers? People often share with us that they would like their website to be a resource not just another blog. In today's episode you'll learn strategies to uplevel your food blog from just a blog to a true resource to help your readers!

In this episode, I'll cover:

• Food blog vs. resource
• Go from mixed content to niche resource
• Provide solutions, not just recipes

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

In order to stand out these days in the food blogging world, you have to get specific with your niche. That's exactly why there has been a trend in the last year or so to start a second niched website and a lot of bloggers have seen success! In today's episode we're interviewing a food blogger who started a niched sourdough website and went from 0 to 1 million pageviews in just 4 months.

In this episode, I'll cover:

• how Amy decided to start a second blog
• how to overcome the saturated industry
• getting to know your audience and solving problems
• the secret to Amy's site's success

Connect with Madison

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Connect with Amy

Instagram | Website | Pinterest

Optimizing your blog post images is essential to maintaining your food blog's site speed and keeping your site running smoothly. In today's episode I'll share some strategies for making sure you are properly optimizing your blog images!

In this episode, I'll cover:

• Optimize your images before uploading

• What size should your food blog images be?

• What should you name your food blog images?

• Optimizing in WordPress

• SEO Optimization

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Maybe you have considered redesigning your food blog but you aren't quite sure how to find a reliable designer or what questions to ask. In today's episode I'm sharing questions you should always ask before hiring a web designer to redesign your food blog.

In this episode, I'll cover:

• Questions about time
• Questions about communication & process
• Questions about tech
• Red flags to watch out for

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Your blog post is the bread and butter of your food blog. It's what readers are searching for and the type of page that gets the most traffic. But in a very crowded sea of Google search results, how can you make sure your blog post stands out when someone visits it for the first or even tenth time? In today's episode I'm sharing 5 ways you can make your blog post stand out to hopefully leave an impression with your new or loyal readers.

In this episode, I'll cover:

• Styled Gutenberg blocks
• Recipe at a glance
• Design your recipe card to stand out
• Give readers a clear call to action
• Use pop ups/sign up forms strategically

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Goal setting and strategic thinking can be a tricky thing to do for your food blog. But before you can make any major decisions for your blog it's so important to have that vision for your business. In today's episode we'll talk about how to set strategic goals for your blog that will help make future decisions more effortless.

In this episode, I'll cover:

• What are your goals?
• What is your WHY?
• Dig Deep

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Does the idea of working less on your blog but making more money make your head spin a little? The idea of setting boundaries and working less to make more might sound crazy, but our guest in today's episode breaks down how this can be possible to avoid burnout and still keep growing your blog and your income!

In this episode, we'll cover:

• How to define productivity
• Setting boundaries and defining self care
• A process for deciding what to eliminate and what to keep
• How more boundaries and working LESS can lead to more money and time
• Outsourcing versus not doing something at all
• How to begin setting boundaries

Connect with Madison

Instagram | Website

Show Notes | Podcast Updates

Web Design for Food Bloggers

Connect with Megan

Instagram | Website