The Wedding Sassholes

This week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industry

We talk about - 

> Key benefits of participating in speaking engagements for wedding professionals

> How to determine if speaking engagements are the right fit for your wedding business brand

> Different types of speaking events wedding professionals should look for

> The time commitment it takes to craft a great presentation, from topic, outlining, designing slide decks and practice

> How to measure the success and ROI of speaking engagements

> Advice on how to build confidence when first starting out on the speaker market

> Resources and/or training programs for improving public speaking skills

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. If you want to dip your toes into the public speaking world, go find a place that "doesn't matter" and try it out.
2. Reach out to your local associations, online webinars, and events that are hosting a panel that might need a panelist.
3. Make your ROI list before agreeing to take on a speaking gig. Does the opportunity align with your goals and can you track the ROI?

Want to connect with Meghan Ely:

website:https: www.ofdconsulting.com

Instagram : https://www.instagram.com/ofdconsulting

Facebook: https://www.facebook.com/ofdconsulting

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

This week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLP

We talk about - 

> Why it's essential for every wedding small business to have an attorney that they've already vetted

> The benefits of hiring an attorney that is knowledgeable of the wedding industry

> Most common legal issues seen in the wedding industry

> The importance of having your contract approved by an attorney

> Steps in hiring an attorney that suits your wedding business needs

> Red flags to watch out for when seeking legal counsel

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Jump ahead of the storm and start reaching out to an attorney today, build that relationship NOW.
2. When looking at your budget for the next year in November, make legal counsel a line item.
3. Go through your contract line by line to fully understand and define it, so when your client has questions you can have an educated answer.
4. If you get a client dispute email, talk to your attorney before responding to make sure you review the facts and contract. No apologizing, offers, or accepting anything before your attorney approves.

Get in touch with Leah Weinberg and her team at:

website: oduberg.com

Instagram: @ theleahweinberg AND @oduberglaw

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

This week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically. 

We talk about - 

> How authenticity is crucial to success and fulfillment

> Practical steps individuals can take to be authentic in their daily lives

> How to balance being authentic with expectations and pressures of the business world

> How to find and step into your authenticity

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a face video, you are the extension of your brand. Start with stories until your are comfortable.
2. 4 steps to living your life authentically : 1) acknowledge it 2) accepting it 3) embracing it 4) harnessing it
3. Stop "shoulding" all over yourself
4. When you go to do your homework tag or send Don proof and you will receive a gift.

To get in touch with Don:

https://donmamone.com/

https://www.instagram.com/donmamone/

Facebook.com/pages/donmamonehq

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. 

We talk about - 



> Leads vs bookings

> The perfect storm of economy, wedding reset, and shifts in industry

> How to properly track your data

> Different types of leads

> How to audit your first lead reply

> The Knot's top 10 ways to market to Gen Z

> How to get the parent's involved

> The magic formula

> The Knot's lead summary sheet

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Facts not feelings, start tracking your basic data.
2. Download the lead summary sheet and follow the email formula.
3. Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.

Book an appointment to chat with Tom:

https://calendly.com/tchelednik

Phone: 772 475 3482

[email protected]

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. 

We talk about - 

> Software to grow and organize our wedding business

> Social media schedulers

> CRMs

> Key tech apps to boost productivity for wedding professionals

> Features of recommended apps

> Suggestions on how to add more tech to your business without getting overwhelmed

> What to take into consideration when evaluating the cost effectiveness of these tech solutions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Start with the basic 7: storage, contracts, processing, CRM, project managment, notes, and scheduling.
2. Build a circle of techy friends in different markets
3. Find your pain point and add one app at a time, baby steps
4. Read all the newsletters from the software's that you use to stay up to date on the trends and new features
5. Sanitize your phone every other month, clear out the apps that you are no longer using

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

Connect with Kevin Dennis:

IG- Wedding_IQ

weddingIQ.com

[email protected]

fantasysound.com

This week’s topic is "Converting Traffic Into Sales" and in this episode, we are sitting down with Brandee Gaar, owner of Blush by Brandee Gaar and owner of Wedding Pro CEO and also host of the podcast.

We talk about - 

> Breaking down you initial email

> The journey from "Just browsing" to "I do!", the essential stages of the sales funnel that wedding pros need to work on mastering

> How wedding pros can optimize each stage of the sales funnel to keep those potential clients moving smoothly toward making that booking

>  Common mistakes wedding pros make that sabotage their conversion

> Unconventional tactics and tools that wedding pros can use to supercharge their sales funnel conversion rates

> Other key metrics wedding professionals should be keeping a close eye on to supercharge their growth

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Audit your first email, does it include a pricing brochure, FAQ, or link to book a consultation.
2. Start tracking your metrics: paid vs organic, lead to consultation, and consultation to booking.
3. Inspect what you expect, go through the sales funnel as a "client".

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

To get in touch with Brandee:

https://brandeegaar.com/

[email protected]

To take a listen to her podcast:

https://brandeegaar.com/category/podcast/

This week’s topic is "The Value of Exposure" and in this episode, we are diving into the metrics you can't track for your wedding business when it comes to every event opportunity.  

We talk about - 

> What is exposure marketing

> Taking a layered marketing approach in 2024

> Getting in front of the type of people you want to work with

> The problem with only having a dollars in and dollars out mentality

> Various exposure points: word of mouth, social media, replying to reviews, networking, etc.

> Brand awareness

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a list of 3 people who have your ideal client
2. Work on your weakest link
3. Mindset shift- dollars in and dollars out mentality

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

This week’s topic "Is your wedding business healthy" and in this episode, we are diving into understanding the key financials & metrics for your wedding business with Matt Radicelli.

We talk about - 

> Why you should care about the financial health of your business

> Top 3 most important financial and metrics that show how healthy your business is

> How wedding businesses can specifically use these metrics

> Two common financial mistakes that businesses make

> Recommended tools and apps for wedding businesses to us

> How tech can help keep track of the financial health of your business

> How Mentor Pods can help get you on track

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Identify what success means to you, and adjust to your must.
2. Block 3 hours a week to work ON your business.
3. Take a look at the apps that help measure your metrics.
4. Look into high yield savings accounts, check out Flourish.
5. Schedule your call with Matt to discuss how Mentor Pods can help your business.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected] 

To get in touch with Mat:

[email protected]

https://mentorpods.com/

Free tools and templates that were talked about on today's show:

http://www.mentorpods.com/sassholes

In this episode Vanessa dives into her top three tips of how she grew her wedding business on Instagram. Discover how to optimize your profile, create high-quality visual content, and maintain a consistent aesthetic that captures the essence of your brand. Learn the art of engaging captions, the importance of a regular posting schedule, and the power of Instagram Stories and Highlights.

She explores strategies for leveraging user-generated content, collaborating with other vendors and clients, and engaging meaningfully with your audience. Plus she covers the value of monitoring analytics to refine your approach. Whether you're a wedding planner, florist, photographer, or cake designer, these tips will help you enhance your online presence, attract more clients, and grow your wedding business on Instagram.

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Get in front of the camera, up your engagement game! Stories are your friend, use them to connect to your clients on a personal level while also putting them in the top of your funnel with calls to action. People buy from people
2. Create a posting schedule based on the optimal times/days, BE CONSISTENT
3. Tag ALL your vendors, venue, and even your clients. Give credit where credit is due, and watch the magic of sharing.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected]

Shannon and Vanessa sat down this week to discuss their frustrations with unprofessional behavior in wedding-related Facebook groups.

The ladies discuss best practices for responding to couples' requests in wedding-related Facebook groups, emphasizing the importance of providing useful information, avoiding negativity, and positioning oneself as a resource rather than a self-serving vendor.

Shannon and Vanessa provide guidance on how to effectively promote your business in Facebook groups, including posting frequency, content focus, and driving traffic to your website or social media channels.

The hosts summarize the key takeaways from the discussion and provide three action items for listeners:

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Post once a month promoting your business
2. Only reply to posts with something positive and helpful to say
3. Clean up your list of Facebook groups.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected]