If feedback is so important to high performance - and it is - it makes sense to study if and when and how the very best athletes get feedback about their performance. While there are 500 CEOs of Fortune 500 companies - truly rarified air - there are only 32 starting players at each position on each NFL team. There are more than 10 times more of the very best CEOs in the entire world than the very best starting quarterbacks, middle linebackers, centers, and defensive ends.. Even if you count all 11 starting players on offense or defense, there are still more Fortune 500 CEOs than starting offensive or defensive players. It is harder to become a starting NFL player than it is to become a Fortune 500 CEO. And they get more feedback than the CEOs do. There’s a connection.